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Product Design
in the Wild
Hello!
How I got here
Once upon a time...a
unicorn was born
Become a unicorn
● Learn to code (HTML, CSS at least)
● Create visual designs
● Find opportunities to push yourself
● Appl...
● Everyone wants UX although they don’t quite
know what it is
● Waterfall is going the way of the dodo
● Change is inevita...
How we work at LeanDog
● Agile, Lean Startup & Design Thinking all rolled into one
● Deep Dives for shared understanding
●...
How to work with Agile as a designer
● UX is part of the team
● Start with a process map,
interaction diagram or
experienc...
Tools I use all the time
● Discovery sessions & design
studios
● Observations
● Interviewing (users &
stakeholders)
● Inte...
Story time
Pay attention &
be a leader
What I’ve learned
● It takes practice
● I’m never right the first time
● Genius doesn’t just happen
● Let go of perfection...
Thanks!
@ncapuana
Photo credits - creative
common license
Christopher Michel Hello!
Moyan Brenn Forest
Brenda Clarke -
Uni...
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Design in the wild

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There was once a time in product development where waterfalls ruled but today smart teams and companies are shifting their approaches to be more nimble and iterative. As they adopt approaches like Agile and Lean Startup many are also realizing that design matters. It’s not just what a product looks like but rather the entire experience that differentiates between good and great products. And they’re all looking for a UX unicorn to help them.

With some real-world examples, I’ll share with you:
+ how to become a UX unicorn
+ how the industry works & how it’s changing
+ how to work in Agile as a designer
+ leverage light-weight methods to work quickly
+ what I've learned along the way

Published in: Design
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Design in the wild

  1. 1. Product Design in the Wild
  2. 2. Hello!
  3. 3. How I got here
  4. 4. Once upon a time...a unicorn was born
  5. 5. Become a unicorn ● Learn to code (HTML, CSS at least) ● Create visual designs ● Find opportunities to push yourself ● Apply for a job you think you’re not qualified for ● Find a mentor, be a mentor & teach others ● Keep learning ● Identify gaps in your umbrella and work on them ● Work in small, medium and large companies ● Have the Balanced Team mindset ● Be the bridge ● Practice, practice, and practice some more
  6. 6. ● Everyone wants UX although they don’t quite know what it is ● Waterfall is going the way of the dodo ● Change is inevitable so let’s embrace it ● Agile & Lean is where it’s at ● Good enough ● It’s no longer what we think of UX - the experience is moving out of screens, across devices, into physical, into things we wear - as designers, we have to be thoughtful and attentive to the smallest details How the industry is changing
  7. 7. How we work at LeanDog ● Agile, Lean Startup & Design Thinking all rolled into one ● Deep Dives for shared understanding ● Discovery tracks to conceptualize the whole ● Pair on everything ● Agile team and software development practices like stand up, show & tells, retros ● Making product owners great ● Delivering the highest value always
  8. 8. How to work with Agile as a designer ● UX is part of the team ● Start with a process map, interaction diagram or experience map ● Be a whole team - this means everyone participates in every activity ● Explore or experiment ahead of development ● Use light-weight methods to work quickly ● Time boxing can spur action and clarity ● Pair whenever you can if not all the time ● Radiate information ● Deliver value every step of the way
  9. 9. Tools I use all the time ● Discovery sessions & design studios ● Observations ● Interviewing (users & stakeholders) ● Interaction diagrams ● Personas ● Post-it notes & sharpies ● Sketching ● Wireframes ● Mockups ● Collaboration ● Content audits ● Process flow diagrams or maps ● Usability testing ● Communication & conversation
  10. 10. Story time
  11. 11. Pay attention & be a leader
  12. 12. What I’ve learned ● It takes practice ● I’m never right the first time ● Genius doesn’t just happen ● Let go of perfection & your ego ● The power is in a pair & a team ● Take risks & keep trying new things ● The most used tools in my toolbox are communication & listening ● No one reads anything
  13. 13. Thanks! @ncapuana Photo credits - creative common license Christopher Michel Hello! Moyan Brenn Forest Brenda Clarke - Unicorn_2 U.S. Department of Agriculture - Seedling Susanne Nilsson - Ants mLu.fotos - Jelly Experience Bastien Konfourier - Spirea Arguta Martin Cathrae - Campfire & Starlight Tambako The Jaguar - Roaring lion Jim Trodel - Space - Antennae Galaxies Michael Himbeault - Cephalopod

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