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Webmaster Guidelines from all Major Search Engines


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An overview of how the major search engines define "blackhat" spam techniques. Note - despite what your SEO consultant may tell you, there is no gray area!

Published in: Technology, Business
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Webmaster Guidelines from all Major Search Engines

  1. 1. Webmaster Guidelines & SPAM Nathan Buggia, Live Search Webmaster Center Oct 7 th , 2008
  2. 2. What is SPAM?
  3. 3. What is not SPAM? (aka Porn and Junk)
  4. 4. A Few Guidelines Common Definition of Spam On page schemes Keyword stuffing Fake/ stolen content Hidden text Hidden links Cloaking Linking schemes Paid Links Link exchanges Doorway pages Deceptive redirects
  5. 5. So you think you’ve got a penalty? <ul><li>Check if you’ve been penalized </li></ul><ul><ul><li>Live Search: </li></ul></ul><ul><ul><li>Google: ** maybe ** </li></ul></ul><ul><li>Review the webmaster guidelines </li></ul><ul><ul><li>Google , Live Search , Yahoo </li></ul></ul><ul><li>Identify the issue </li></ul><ul><li>Fix it! </li></ul><ul><li>Request re-evaluation </li></ul><ul><ul><li>Google: </li></ul></ul><ul><ul><li>Live Search: </li></ul></ul><ul><ul><li>Yahoo: Sean? </li></ul></ul>
  6. 6. Live Search
  7. 7.
  8. 8.
  9. 9. Cloaking
  10. 10. Cloaking