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Club Ict

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Club Ict

  1. 1. “ Strategie di Marketing nel Web 2.0” BENVENUTI !
  2. 2. <ul><li>Agenda: </li></ul><ul><li>Web Marketing per PMI (strategie & considerazioni) </li></ul><ul><li>SEM - Search Engine Marketing *** Coffee Break *** </li></ul><ul><li>One to One Marketing Email Marketing </li></ul><ul><li>Speciale e-commerce </li></ul><ul><li>Web 2.0 ? </li></ul>
  3. 6. <ul><li>Il 90% dei siti web aziendali... </li></ul><ul><li>“ NON SERVE </li></ul><ul><li>A NULLA!” </li></ul>
  4. 7. Obiettivo?
  5. 8. <ul><li>Obiettivo chiaro </li></ul><ul><li>Obiettivo chiaro … ma non sul sito! </li></ul><ul><li>Nessun Obiettivo </li></ul>
  6. 9. Conversion Rate
  7. 21. <ul><li>Obiettivi (primari e secondari) </li></ul><ul><li>Target </li></ul><ul><li>1 Target = 1 “Sito” = 1 Obiettivo </li></ul>
  8. 22. TESTARE!
  9. 23. TESTARE!
  10. 24. Sperimentare! +20% C.R. !
  11. 25. Analizzare!
  12. 26. Case History
  13. 27. Case History
  14. 28. Case History 0 <ul><li>Attività intraprese: </li></ul><ul><li>Realizzazione Minisito dedicato + autorisponditore </li></ul><ul><li>2 invii email agli iscritti al “Club ICT” ( 13 – 24/11) </li></ul><ul><li>Call telefonico su “Club ICT” </li></ul><ul><li>2 invii email a clienti CVN (18/11 – 04/12) </li></ul><ul><li>2 invii email a clienti SESA (24/11 – 04/12) </li></ul><ul><li>Slide promozionali su SLIDESHARE </li></ul><ul><li>Linkedin – Creazione gruppo & invio “Slide promo” ai contatti </li></ul><ul><li>Facebook – Creazione gruppo, invio informazioni & PPC </li></ul><ul><li>PPC su Google </li></ul><ul><li>Seo su Google </li></ul><ul><li>Banner advertising – Siti gruppo, Siti autorevoli del settore </li></ul><ul><li>Post su Blog personale </li></ul><ul><li>Utilizzo di un sistema di web Analytics </li></ul><ul><li>Area riservata per i partecipanti… </li></ul>
  15. 29. Case History 0
  16. 30. Case History 0 13/11 Oggetto: 11 dicembre; Strategie di marketing nel web 2.0, XXXVI Club ICT 24/11 Oggetto: Claudio , ecco l’agenda del prossimo Club ICT
  17. 31. Case History 0
  18. 32. Case History 0
  19. 33. Case History 0
  20. 34. Case History 0
  21. 35. Case History 0
  22. 36. Case History 0
  23. 37. Case History 0
  24. 38. Case History 0
  25. 39. Case History 0
  26. 40. Case History 0
  27. 41. Case History 0
  28. 42. Case History 0
  29. 43. Case History 0
  30. 44. 0 SEM “Search Engine Marketing”
  31. 45. 0 SEM “Search Engine Marketing”
  32. 46. 0 SEO “Posizionamento sui Motori” 100/150 Celle x Doc. 18 famiglie di dati storicizzati
  33. 47. 0 SEO “Posizionamento sui Motori” Quali Fattori?
  34. 48. 0 SEO “Posizionamento sui Motori” Principali attività pratiche: Scelta delle “Keywords” Attività “on pages”: * Dominio (localizzazione) & Url Rewrite (.htacces, Isapi -> redirect 301) Meta Tag (ottimizzati e differenziati) Struttura del Contenuto (Html: H1, H2, H3, alt, Strong, Preminenza e densità) Contenuti (molti e originali!) ed espansione dei contenuti, outbound Link SEO Landing Pages Attività “off pages”: Link Baiting ( Social network,Comunicati Stampa, Article marketing, forum e Blog di settore, Directories…) Link Network (ottimizzare) Acquisto e scambio Link (differenziare “Anchor”) * Diverse strategie per: Siti Flash, Domino, Sharpoint, CMS vari, siti dinamici, e-commerce, ecc
  35. 49. 0 SEO “Posizionamento sui Motori” Principali attività pratiche:
  36. 50. 0 Strategie “dirette”
  37. 51. 0 Strategie “ grandi volumi di pagine”
  38. 52. 0 Ancora un caso “fortunato”…
  39. 53. 0 Strategia “Long tail”
  40. 54. 0
  41. 55. 0
  42. 56. 0 Google “Local Box” Fattori : - Inserimento Local Business center - Indirizzo - Titolo scheda (corrispondenza con la query) - Completezza scheda (recensioni!) - Contenuto della pagina di destinazione
  43. 57. 0 Google “Search Mobile” & “user generated content”
  44. 58. 0 Google “Search Mobile” & “user generated content”
  45. 59. 0 Pay per Click
  46. 60. 0 differenziare
  47. 61. 0 ROI e marginalità
  48. 62. 0 Click Fraud
  49. 63. 0 Click Fraud
  50. 64. 0 “ … posso sapere nome e cognome di chi mi ha visitato? “ One to One Marketing
  51. 65. 0
  52. 66. 0 Profilazione: <ul><li>Attraverso un “interazione sul sito” (form) </li></ul><ul><li>Tramite l’invio di una email </li></ul><ul><li>Assistenza online </li></ul>
  53. 67. 0
  54. 68. 0
  55. 69. 0
  56. 70. 0
  57. 71. 0
  58. 72. 0
  59. 73. 0 <ul><li>DEM marketing diretto </li></ul><ul><li>Newsletter </li></ul><ul><li>Sponsorizzare Newsletter di terzi </li></ul><ul><li>Acquistare liste </li></ul><ul><li>Autorisponditori… </li></ul>Email Marketing
  60. 74. 0 Email Marketing 1.2 mld invii Kivari
  61. 75. 0 Email Marketing 1.2 mld invii Kivari
  62. 76. 0 Costruzione dell’email
  63. 77. 0 Report dettagliati
  64. 78. 0 Report dettagliati
  65. 79. 0
  66. 80. 0
  67. 81. 0
  68. 82. 0
  69. 83. 0 <ul><li>Shop Comparaison </li></ul><ul><li>Affiliazione </li></ul><ul><li>Social Shopping </li></ul>Speciale e-commerce!
  70. 84. 0
  71. 85. 0
  72. 86. 0 Comparatori Prezzi
  73. 87. 0 “ Web Marketing Intelligence”
  74. 88. 0 Report Transazioni
  75. 89. 0 Carrelli abbandonati
  76. 90. 0 Affiliazione
  77. 91. 0 Social Shopping
  78. 92. 0 Web 2.0 ? “ User generated Content” Articoli & Informazioni (Blog), Bookmarks, Slide, Foto, Video, Musica, C.V., interessi, incontri, stati d’animo … relazioni sociali,  “ Social Media”
  79. 93. 0 “ … il passaggio da una rete di macchine che condividono documenti, ad una rete di persone che condividono relazioni “
  80. 94. 0 Le nuove porte di accesso al web
  81. 95. 0 Facebook!
  82. 96. 0 Facebook!
  83. 97. 0
  84. 98. 0
  85. 99. 0
  86. 100. “ grazie!” email: [email_address] t blog: nicola-briani.blogspot.com skype: Nbriani

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