Social Media for Nonprofit Leaders

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This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.

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Social Media for Nonprofit Leaders

  1. 1. Social Media for Nonprofit Leaders Presented by: Katherine Hoppe Director, Coos Bay-North Bend Visitor & Convention Bureau Matthew “Buzzy” Nielsen Assistant Director, North Bend Public Library This presentation is licensed under a Creative Commons 3.0 Attribution July 31, 2009 United States license. For more information, visit http://www.creativecommons.org.
  2. 2. Your clients and donors are there. Are you? People with profiles on social networking sites: Adults (overall) 35% Teenagers 65% Adults age 18-24 75% Data source: Pew Internet & American Life Project's December 2008 tracking survey
  3. 3. Arrrggghhh!!!
  4. 4. Three simple steps Step 1: Don’t ignore it. Step 2: Don’t be overwhelmed. Step 3: Experiment and learn!
  5. 5. Social media is . . . A conversation
  6. 6. Social media is . . . Another form of customer service
  7. 7. Social media is . . . Outreach
  8. 8. Social media is . . . A way to let clients and donors speak to and for you
  9. 9. Social media is NOT . . . Difficult
  10. 10. Social media is NOT . . . Time-consuming
  11. 11. Social media is NOT . . . Useless
  12. 12. The most difficult adjustment for an organization is learning to let go. You cannot place controls on social media. It will take off on its own, whether you want it to or not.
  13. 13. What Allows people to post short updates (140 characters or fewer). AKA microblogging Who Younger people who are interested in sharing ideas and connecting with people. Why The best way to find out what’s happening right now and respond to it.
  14. 14. It’s all about conversation
  15. 15. Twitter tip numero uno: Don’t answer this question!
  16. 16. Tweeting basics
  17. 17. Replies
  18. 18. Linking and URL shorteners
  19. 19. Retweeting
  20. 20. All Friends Mentions TweetDeck Searching
  21. 21. Direct Facebook TweetDeck messages updates
  22. 22. twtmailer
  23. 23. What A site to connect with friends, post photos, and generally organize your social life. Who A goodly portion of people under 30. And a growing percentage of those above it. Why Connecting with people on Facebook instantly connects you to all their friends as well.
  24. 24. It’s all about friends
  25. 25. And fun
  26. 26. And media
  27. 27. And, once again, conversation
  28. 28. Even nonprofits can get involved!
  29. 29. Fan pages
  30. 30. The broken record: It’s conversation
  31. 31. An opportunity for promotion
  32. 32. What Another social site similar to Facebook, and one that’s been around a bit longer Who A lot of young people, particularly teenagers, and an increasing number of organizations. Why Because MySpace is the social network of choice in Coos County.
  33. 33. NBPL’s top websites 1. api.msappspace.com 2. js.myspacecdn.com 3. cdn3.bumperstickersapp.com 4. x.myspacecdn.com 5. viewmorepics.myspace.com 6. www.yimg.com 7. messaging.myspace.com 8. lads.myspace.com 9. home.myspace.com 10. www.myspace.com
  34. 34. NBPL’s top websites 1. api.msappspace.com 2. js.myspacecdn.com 3. cdn3.bumperstickersapp.com 4. x.myspacecdn.com 5. viewmorepics.myspace.com 6. www.yimg.com 7. messaging.myspace.com 8. lads.myspace.com 9. home.myspace.com 10. www.myspace.com
  35. 35. MySpace profiles
  36. 36. Bulletins
  37. 37. Reaching out to your clients
  38. 38. Different nonprofit, different approach
  39. 39. Different nonprofit, different approach
  40. 40. Remember, it’s a multimedia world
  41. 41. Aw, aren’t they cute?
  42. 42. A success story
  43. 43. What A networking site for connecting with people in similar professions. Who Professionals and job seekers in a wide variety of fields from around the world. Why Networking! Job opportunities! Learn about what’s going on in the field!
  44. 44. Looking familiar?
  45. 45. Did we say it’s about networking?
  46. 46. Don’t feel guilty; it’s work-related!
  47. 47. Social media by and for nonprofits
  48. 48. And then there’s all that multimedia stuff
  49. 49. People love movies 41,087 views!
  50. 50. Push your content out to people
  51. 51. Push your content out to people
  52. 52. And find good stuff from others
  53. 53. Let people SEE what you do
  54. 54. Share the good work you do
  55. 55. And your good presentations
  56. 56. And guess what else? It’s all going mobile.
  57. 57. I can do that!
  58. 58. Questions?
  59. 59. Thank you. Check us out on the Web: http://www.oregonsadventurecoast.com http://info.cclsd.org./non Follow us on Twitter: @TravelCoosBay @nblib Download this presentation on Scribd: http://www.scribd.com/doc/17821586/Social-Media-for-Nonprofit-Leaders

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