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Ad tech

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Presented at AdTech NY 2011, this presentation provides an introduction to Searchandise Commerce and the concept of retail search media.

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Ad tech

  1. 1. Introducing Retail Search Media John Federman, president and ceo
  2. 2. © 2011 Searchandise Commerce, Inc. Introducing Searchandise Commerce Retail search media solution that empowers - Retailers to transform on-site search into a profit center Manufacturers to assert greater control over product placement across their online retail channel • Launched July 2008 • Leverages media value of retail sites • Evolution of in-store merchandising for brands $1.00 CPC Bid
  3. 3. © 2011 Searchandise Commerce, Inc. • 87% of consumers research products online before purchasing in person • 75% claim visiting the retailer’s Web site helps them shop in-store • 50% of those who initiate research online convert in-store • Online activity is driving $1 trillion in in-store sales Online Product Research Changing Role of Retail Site The line between online and offline blurs Product research has moved online
  4. 4. © 2011 Searchandise Commerce, Inc. Engaging Shoppers Further down the Funnel
  5. 5. © 2011 Searchandise Commerce, Inc. Premium Placement on CommerceNet : Elevate SKUs within Search Results Searchandise Commerce is the ONLY company that offers brands the opportunity to bid for position in on-site search
  6. 6. © 2011 Searchandise Commerce, Inc. • Secure premium positions – those most often clicked • Engage targeted consumers while they’re researching and buying • Brand and products enjoy halo effect • Displace competitive offerings • Increase brand awareness • Increase clicks and clickshare Brand Benefits of Retail Search Media More visibility. Greater clickshare. More potential.
  7. 7. © 2011 Searchandise Commerce, Inc. • Create scalable, significant, incremental line of revenue • Maintain control over when, if and how much to weight advertiser bids • Deliver consistent user experience • Integrates with existing on-site search with minimal IT required • No upfront costs Retailer Benefits of Retail Search Media You get paid when they buy, NOW get paid when they browse

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