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N BBDO, the experience-activation bureau of the BBDO-group, decided to show their work and the high degree of service for its clients at the Authenticity Congress organized by Stichting Marketing.
But how to do that in an original way with limited budget at a congress where many other firms were present with great stands?
The idea: don’t build the next conventional stand, but create VIP toilets.
First of all, red carpets guided people to the toilets, where a DJ played lounge music and a complete lounge atmosphere was created. Once in the rest rooms, butlers opened the doors, handed over towels to the people, and top quality soaps, deodorants and hand cream were provided. Furthermore, portable DVD players were available at all places, showing the work of N BBDO.
Reactions of congress members demonstrated the effect: the rest rooms were the cosiest place that day, and people stayed talking to each other in a place where they normally would leave as soon as they are done.
Moreover, by leaving their business cards, people could win the DVD players. More than 300 cards were collected (which means 1 every 2 minutes) demonstrating the effectiveness of the approach.