KBC - Word Rockster

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Become a true festival rock star with KBC, 2006 & 2007

By taking part in the ‘KBC Word Rockster’-contest, people could win an exclusive Rock Werchter visit for 4 persons, complete with own limo, helicopters, Jacuzzi & VIP-village.

Published in: Entertainment & Humor
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KBC - Word Rockster

  1. 1. Agoria How ICT are you?
  2. 2. Briefing 2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at Werchter festival. Ultimate goal: data capturing & branded entertainment
  3. 3. Central idea Participants had to fill out their own festival wish list for their stay at the festival The winner could invite 4 friends & saw his wishes come true Everything was broadcasted by JimTV (360° approach)
  4. 4. Central idea They were brought by helicopter and limo to the festival They had lobster and champaign for dinner They had a jacuzzi and swimming pool at their disposal, as well as a private showcase from the Van Jets who played at the festival
  5. 5. Results Number of participants: 22.372 Number of opt-ins: 16.180

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