FACTORS CONTRIBUTE TOWARDS MOTIVATING TO CHOOSE ISLAMIC PERSONAL LOAN: A 
CASE AT POLITEKNIK SEBERANG PERAI 
FAIZAH BINTI ...
Upcoming SlideShare
Loading in …5
×

FACTORS CONTRIBUTE TOWARDS MOTIVATING TO CHOOSE ISLAMIC PERSONAL LOAN: AFACTORS CONTRIBUTE TOWARDS MOTIVATING TO CHOOSE ISLAMIC PERSONAL LOAN: A CASE AT POLITEKNIK SEBERANG PERAI

205 views

Published on

The purpose of this study is to examine how strong
the progress of Islamic Personal Loan related to
social demographic, product knowledge, service
quality provided and promotion done by the finance
institution. Another purpose is to compare among
these factors in order to know which one is more
determinant in influencing respondent intention to
choose Islamic Personal Loan. We expect a positive
situation exists in Islamic financial market whereby
the selection of Islamic personal loan by staff
should be always parallel to the good understanding
about the product. If the selection of Islamic
finance loan product derives more from quality of
service offered or promotion it shows that the
development of Islamic Personal Loan market is far
a way to achieve its meaningful of operation.

Published in: Economy & Finance
  • Be the first to comment

  • Be the first to like this

FACTORS CONTRIBUTE TOWARDS MOTIVATING TO CHOOSE ISLAMIC PERSONAL LOAN: AFACTORS CONTRIBUTE TOWARDS MOTIVATING TO CHOOSE ISLAMIC PERSONAL LOAN: A CASE AT POLITEKNIK SEBERANG PERAI

  1. 1. FACTORS CONTRIBUTE TOWARDS MOTIVATING TO CHOOSE ISLAMIC PERSONAL LOAN: A CASE AT POLITEKNIK SEBERANG PERAI FAIZAH BINTI SAHBUDIN1, MUHAMMAD NAZRI ABDUL HALIM2 Jabatan Perdagangan, Politeknik Seberang Perai (2012) infaizah@yahoo.com1, nazrifaiz@psp.edu.my2 Abstract The purpose of this study is to examine how strong the progress of Islamic Personal Loan related to social demographic, product knowledge, service quality provided and promotion done by the finance institution. Another purpose is to compare among these factors in order to know which one is more determinant in influencing respondent intention to choose Islamic Personal Loan. We expect a positive situation exists in Islamic financial market whereby the selection of Islamic personal loan by staff should be always parallel to the good understanding about the product. If the selection of Islamic finance loan product derives more from quality of service offered or promotion it shows that the development of Islamic Personal Loan market is far a way to achieve its meaningful of operation. The population will be whole Politeknik Seberang Perai staff (N=500). There are two categories of staff which are Academic staff and non academic staff. The researcher will focus on these two categories in order to build a sample. The full list of all registered staff in Politeknik Seberang Perai will be gathered. Staff details can be accessed from Department of Administration, PSP. Simple Random Sampling will be used as a sampling technique and 30% (150 respondents) from the whole population PSP staff will be considered as the sampling size to represent the population. The full list of 150 respondents selected will be the sampling unit. This study will investigate factors influence of Islamic Personal Loan selection among PSP staff. Therefore PSP staffs have been perceived to be the population of the study. The primary data for this study and data will be collected through distributing self administered questionnaire to all PSP staff. A structured questionnaire will be used for collecting necessary information which are related to our research questions and related affective factors of PSP staff choice for Islamic Personal Loan. Descriptive analysis will be employed to carry out data analysis PSP staff profile is one of the sections in the questionnaire in this study. Varies demographic factors are included there.

×