Gamification_ research


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my presentation about a Gamification research

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Gamification_ research

  1. 1. Gamification Gamification
  2. 2. Agenda Introduction Background Gamification and psychology Gamification and agile
  3. 3. What’s Gamification ?
  4. 4. Gamification Background In 2007, the Gamification industry was invented by Bunch Ball . In 2008 , the first document about Gamification was released The actual implementation of Gamification started in year 2010, as the new trend was broadcasted through industry players and conferences .
  5. 5. Gamification and psychology :Fogs behavioral model three factors: Motivation Ability Trigger Those three factors should be applied to achieve a powerful Gamification technique.
  6. 6. Maslow’s and Pink’s theories
  7. 7. Gamification and Agile Both Gamification and agile are built on the idea of iterative system testing.
  8. 8. Game Design Framework Mechanics Dynamic Aesthetics
  9. 9. Game mechanics Points Levels Leader boards Badges Challenges On boarding Engagement loops
  10. 10. Nike + training club app.
  11. 11. Foursquare
  12. 12. Foursquare and Radio shack In August 2010, the two companies made a contract RadioShack starts a 30 days marketing test A coupon was offered to those who checked in the store In Christmas season ,RadioShack offered a badge of 20 % discount to those whoCheck in RadioShack stores and otherLocations RadioShack revenues increased.
  13. 13. Sales force ..
  14. 14. American airlines ..In which a progressionbar is used to representuser’s currentqualification status
  15. 15. Advantages .. Users engagement Gaining customers loyalty. Increasing revenues
  16. 16. Pitfalls .. Using Gamification in a broken business • Ignoring the product quality • Bad marketing plan
  17. 17. Pitfalls .. Pointsification and Badgification
  18. 18. Conclusion Gamification is not just a game in an online business or e-commerce website ,it is a strategic way of engaging more customers to a certain product or website .Gamification and a good business management can make very successful business
  19. 19. References List 1-Anderson ,T.(2011) website .Retrieved from management/ 2-Beresford ,T(2011) website .Retrieved from of-gamification/ 3-Beresford ,T(2011) website .Retrieved from pointsification-by-using-fuzziness/ 4-Carr D.(2011) website.Retrieved from working_private_platforms/231900162
  20. 20. References List 5-Chan,A.(2011) website .Retrieved from pattern/ 6-Cunningham C. & Zichermann G.(2011).Gamification by design.Oreilly media, Inc,1005Graustein Highway North 7-Edwards, T(2011) webiste .Retrieved From brand-examples-of-gamification/ 8-Jross ,G.(2011).Six Revisions website.Retrieved from pattern/
  21. 21. Questions ? And thanks for your time !