Architecture is a visual
art and the buildings
speaks for themselves…
As here a feel of unity
and harmony is being
Diamond ring hotel…
Your action makes you different and your action is to put your idea into reality …..
SIMILAR or RELATED
objects in a
composition is called
Here is an example.. Different
pictures on them representing
different visual textures… but yet
kept in one category as they are
similar or related but not same…
A theme however, is a melody
that is repeated or on which
Hillman Curtis places
theme almost above every
thing else in a design. In
his book MTIV (making the
invisible visible) he
wrote… theme have
power… they can
communicate so much
more than litteral
As designers we have an opportunity to Draw
attention to theme through our designs……
Without communicating a theme, our
design will simply be pretty pictures… a
bouquet of roses with no note attached….
A collage may be made entirely from scraps, but we notice the whole
composition before going on to examine its component pieces.
ONE of the phenomena Wertheimer investigated was CLOSURE– the tendency to
Perceive incomplete forms as complete
Just as we join up the
Dots to see
Implied lines and
Closure also acts on negative space, making the areas between elements into
New shapes and intrest and meaning to a design.
a grid is a rectilinear arrangement of
horizontal and vertical lines, often spaced at
regular intervals, like graph paper.
The purpose of the grid is to
unify a set of pictures or pages so
that they look as if they belong to
the same family..
6. Solid and Void
7. Form and Shape
Design principles are used in architecture to organize or
arrange structures to create a successful building or
environment. the main motive is to create structures that
are visually attractive, user-friendly and environment-
The principle of unity is defined in the way the building
is structured to create a visual harmony.
unity therefore deals with the arrangement of
building materials and building parts (floor, wall,
roof, column, beam, etc) to create a good
Ways to achieve unity
•Proximity: Elements that are physically close, are
Similarity: Elements that are related should share
similar position, size, color, shape, or texture
•Repetition and Rhythm: Recurring position, size, color, and use of
a graphic element shows unity. When the repetition has a focal
point interruption it is considered rhythm.
•Theme with variation: Altering the basic theme achieves unity and
helps keep interest.
.Theme with variation: Altering the basic theme
achieves unity and helps keep interest.
Human brain loves a degree of variation and repetition…
The human brain always tries to make sense of things and
if an obvious pattern cannot be found it will
either try to create one or reject the image
Repetition against harmony…
Too much repetition may lead to..
Being monotonous ,,,,
As a result it may turn boring…
Variety seems interesting but not too much or it
will end up with anarchy.
Unity and harmony go hand in hand… to create a
balance…. So that a structure could appear
and a few
Gestalt theory explains how……
We see the value patterns of dark and light shapes underlying a
composition…This figure gives you a feel of that Gestalt theory
Genuine beauty could be discovered only by one who
mentally completed the incomplete…
the book of tea
Gestalt & Visual Unity