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Evolution and Future of Online Display Advertising

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Evolution and Future of Online Display Advertising

  1. 1. Spring 2011<br />Display advertising: newspapers to interactive<br />
  2. 2. The Evolution of Traditional Advertising<br />
  3. 3. The Internet Age: Search to Display<br />
  4. 4. The Complex Present: Display Advertising Ecosystem<br />
  5. 5. The Future: Simplification of a complex industry<br />
  6. 6.
  7. 7. Credits<br />NavniGarg, University of Washington (@navnigarg)<br />Creative Commons License – Attribution /Non-Commercial<br />Images:<br />The Evolution of NewspaperAdvertising. By Twam. Retrieved from http://www.flickr.com/photos/twm_news/5157409933/<br />The Present: DispayAdvertisingEcosystem: Retrieved from http://www.adexchanger.com/wp-content/uploads/2010/09/LUMA-Display-Ad-Tech-Landscape-for-AdExchanger.jpg<br />WhatdoesitMean: By QuoinMonkey. Retrieved from http://www.flickr.com/photos/7576586@N04/4145419287/<br />References:<br />Adage.com (1999), Advertising History Timeline. Retrieved from http://adage.com/century/timeline/<br />Molton J., (Winter 2010) Costly Mistakes. American Journalism Review, Vol. 32 Issue 4, p64-64, 1p. Retrieved from EBESCO, University of Washington<br />Sivulka J. (2011) Soap, Sex, and Cigarettes: A Cultural History of American Advertising, Boston MA: Wadsworth Cengage Learning <br /> <br />
  • PriyankaVenkatesh6

    Jun. 12, 2018

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