Micro finance company with a massive footprint of over 500 branches
Each branch catering to customers only within 5 km. radius
Separate branches for commercial and personal loans
Owing to no. of branches, marketing budgets per branch was minimal
No skew towards conventional media like kiosk/billboard etc.
Explore unconventional media with utility factor for consumers
Basically to indulge in consumers life, so that they feel the brand