Social Media Marketing Presentation


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SNM Expert presentation on social media marketing and SNME capabilities

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  • What’s Social Media: Really simple, people are using the web to connect and share stuff with each other.
  • Things are changing very quickly. You need to adapt. Nielsen data August 2009. In March it was 1 in 11. in Aug 2008; it was 1 in 15. Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. Nielsen Report Member communities have overtaken personal email to become the world’s fourth most popular online use, after search, portals, and PC software apps. Accounts for 10% of all internet time. 67% of users do it, as compared with 61% last year.   Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. One minute of every 11 spent online is spent in social networks, up from 1 in 15 in 2007.   Shift in ages to older users. Covers all demographic groups.
  • Social Media Marketing Presentation

    1. 1. A Social Media Marketing Company
    2. 2. Agenda <ul><li>What is Social Network Marketing? </li></ul><ul><li>Facebook – The Phenomenon </li></ul><ul><li>Marketing Possibilities on Facebook </li></ul><ul><li>Why Us? </li></ul>
    3. 3. Social Media Marketing: Changing Focus Focus: One to One; One to Many Communication Focus: Many to Many Interactions
    4. 4. Social Networks: More and More Time Source: Nielsen Online; August 2009. 1 of every 6 minutes spent online in social networks Time spent in social nets growing 3x faster than any other segment
    5. 5. Social Media Marketing
    6. 6. Social Media: “the highest level of Internet marketing yet”  BRANDING +  FINDABILITY +  ENGAGEMENT  FINDABILITY  BRANDING
    7. 7. Why ??
    8. 8. Facebook – For Dummies <ul><li>If Facebook was a country, </li></ul><ul><ul><li>it’d be the third largest in the world. </li></ul></ul><ul><ul><li>everyone would have dozen of friends they don’t know. </li></ul></ul><ul><ul><li>its people would starve as their famers are more interested in ribbons than crop yields </li></ul></ul><ul><ul><li>it’d be rubbish! But thankfully it’s “only” a social networking site that millions use and love. </li></ul></ul><ul><ul><li>business would go bust as people would just say they like their products rather than buying them </li></ul></ul>
    9. 9. Facebook – Facts & Figures
    10. 10. Marketing Possibilities on Facebook
    11. 11. Facebook – A Marketer’s Guide <ul><li>A successful Facebook marketing plan will consist of: </li></ul><ul><ul><li>Driving traffic to your Facebook site </li></ul></ul><ul><ul><ul><li>Create your business/brand presence on Facebook by having a professional looking page. Create custom tabs for specific campaigns </li></ul></ul></ul><ul><ul><li>Getting visitors to connect with you once they land on your site </li></ul></ul><ul><ul><ul><li>Engage your community on a continuous basis and grow it! </li></ul></ul></ul><ul><ul><li>Building relationships with your fans/audience and turning them into paying customers </li></ul></ul><ul><ul><ul><li>Create offers and promotions, develop applications so as to garner user generated content </li></ul></ul></ul><ul><ul><li>Measuring your social media program </li></ul></ul><ul><ul><ul><li>Measuring the progress of your social media program according to the objectives you set out in the beginning </li></ul></ul></ul>
    12. 12. How Can We Help?
    13. 13. Our Services <ul><li>We do it all: </li></ul><ul><ul><li>Landing page creation </li></ul></ul><ul><ul><li>Campaign specific pages and tabs </li></ul></ul><ul><ul><li>Custom application development </li></ul></ul><ul><ul><li>Targeted Facebook advertising campaigns </li></ul></ul><ul><ul><li>Reporting and analytics </li></ul></ul><ul><li>We work with our clients on a very rigorous interactive consulting: </li></ul><ul><ul><li>We will be actively involved in doing an in depth social media audit to identify your goals and objectives </li></ul></ul><ul><ul><li>We help in coming up with creative and engaging ideas </li></ul></ul><ul><ul><li>We recruit an install base of fans </li></ul></ul><ul><ul><li>We engage them over a period of time </li></ul></ul><ul><ul><li>We provide analytics and reporting </li></ul></ul><ul><ul><li>And most importantly we manage your social media initiative end-to-end </li></ul></ul>
    14. 14. Why Us? <ul><li>Our promoters have over 40 person years of combined experience in </li></ul><ul><ul><li>Interactive and online marketing campaigns </li></ul></ul><ul><ul><li>Sales and marketing of IT applications and services </li></ul></ul><ul><ul><li>Internet and Mobile technology. </li></ul></ul><ul><li>Our expertise in having launched multiple applications and pages on facebook. </li></ul><ul><ul><li>Existing install base of about 2 million facebook users in our own applications. </li></ul></ul><ul><ul><li>We own multiple facebook pages (each with over few thousand users) that cater to different demographic and interest groups. </li></ul></ul><ul><li>Access to over 6 million profiled and updated database </li></ul><ul><ul><li>Using which we can build a highly targeted user community </li></ul></ul>
    15. 15. Data Statistics – 6 Million Users
    16. 16. Thanks! Naveen Picardo [email_address] +91-9845189083