The Power of Social Media Monitoring
•Download as PPTX, PDF•
0 likes•1,258 views
Government Social Media Monitoring and Engagement
Recommended
More Related Content
Similar to The Power of Social Media Monitoring
Similar to The Power of Social Media Monitoring (20)
Recently uploaded
Recently uploaded (20)
The Power of Social Media Monitoring
- 1. The Power of Listening Naveen Krishnamurthy September 19, 2013 CEO: Naveen Krishnamurthy I Email: naveen@rivasolutionsinc.com I Phone: 202.262.5358
- 2. 2 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 Agenda • Intros • Case Studies • SM Monitoring Tools • Value of Listening • Channels/Metrics • Workshop • Q & A
- 3. 3 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 Case Study #1 – Dept. of Ed Federal Student Aid • Digital Engagement Team • Integrated Student Experience • Monitoring & Engagement • Radian6, Spredfast, Hootsuite, Sprout Social, Flickr, Basecamp • Website & Mobility Integration • Engagement Tactics • Metrics, Metrics, Metrics!
- 4. 4 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 Case Study #2 – DoS Bureau of International Information Programs • Web Engagement, Content, Editor & Language Teams • Marketwire/Sysomos • Metrics, Metrics, Metrics • Content & Editorial Calendar • Cultural Nuances • Images/Videos • Global Reach
- 5. 5 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 Case Study #3 – HHS Assistant Secretary for Public Affairs • Portfolio of Websites • Content Workflow • Community Engagement • Keyword Search • Social Media Centralization • Analytics and Metrics • Targeting Specific Demographics
- 6. 6 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 Social Media Monitoring Tools • Monitoring and/or Engagement • Cost • Contract Terms • Pricing Terms • Sustainability • Customer Service/Training • Twitter Firehose • Workflow • Analytics
- 7. 7 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 The Value of Listening (before engagement) • Influencers • Patterns • Sentiment • Keywords • Negative Persuasion Campaigns • Workflow • Analytics
- 8. 8 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 Types of Channels/Metrics • Facebook – Comments, Likes, Shares Conversations • Twitter – Retweets, Mentions. Influencers • Blogs – Comments, Amplification • LinkedIn – Clicks, Shares, Views • Impressions vs. Engagement • Klout • Website/Mobile Metrics • Mission/Conversion
- 9. 9 RIVA Solutions Inc. www.rivasolutionsinc.com | 9-19-2013 Workshop • Problem to be Solve • Current Platforms/Tools • Goals • Challenges • Best Practices
- 10. Q&A