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PERCEPTION
FACTORS INFLUENCING PERCEPTION
Presented By
MANOJ KUMAR
NAVEEN KUMAR
NITY NIHARIKA
(PGDM-2nd
year)
IME, GHAZIAB...
 DEFINE AS: the process by which an
individual selects, organizes and interpret
stimuli into meaningful and coherent pict...
3
 It keeps on changing.
What we interprets from the picture..!!!
 Some say
 A girl
 A flower
 2 girls
 4 girls
 Bunch of flower
 Nothing
 ...
•Why We Study Perceptions
 To better understand how people make
attributions about events.
 We don’t see reality. We int...
 SO 3 ASPECTS OF PERCEPTION:
6
 1
 SELECTION
 DEPENDS UPON;
 CONSUMER`S PREVIOUS EXPERIENCE
 THEIR MOTIVES AT THE TIME
7
 2.
-ORGANIZATION
INDIVIDUAL PERCEIVE A SMALL STIMULI
TO BE FUNCTION OF WHOLE.
THIS CAN BE DONE ON THREE PRINCIPLES.
 FI...
 3
- INTERPRETATION
 FIRST IMPRESSION ( never get second
chance to make first impression )
 JUMPING TO CONCLUSION ( hea...
FACTORS INFLUENCING PERCEPTION
There are mainly two factors influencing perceptual
mechanism.
1.EXTERNEL FACTOR
2.INTERNAL...
EXTERNAL FACTOR
There are some external factors are as follows –
1. INTENSITY
2. SIZE
3. FREQUENY
4. STATUS
5. CONTRAST
6....
INTERNAL FACTORS
1. NEEDS & DESIRES
2. EXPERIENCE
3. PERSONALITY
4. LEARNING
ELEMENTS OF PERCEPTION
STIMULUS
REGISTRATION
INTERPRETATION
FEEDBACK
REACTION
14
15Organizational Behavior /
Perception
Shortcuts in judging others
 Selective Perception :
People selectively interpret w...
16Organizational Behavior /
Perception
 Contrast Effect :
Evaluation of a person’s characteristics that are effected by c...
17Organizational Behavior /
Perception
18
19Organizational Behavior /
Perception
20Organizational Behavior /
Perception
21Organizational Behavior /
Perception
22Organizational Behavior /
Perception
THANK YOU
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PPT presentation on Perception presented by Naveen Kumar, PGDM (IME, GZB)

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PPT presentation on Perception presented by Naveen Kumar, PGDM (IME, GZB)

  1. 1. PERCEPTION FACTORS INFLUENCING PERCEPTION Presented By MANOJ KUMAR NAVEEN KUMAR NITY NIHARIKA (PGDM-2nd year) IME, GHAZIABAD
  2. 2.  DEFINE AS: the process by which an individual selects, organizes and interpret stimuli into meaningful and coherent picture of the world.   2 different people can have different perception for same stimuli.  > so as per needs , values and expectations. 2
  3. 3. 3  It keeps on changing.
  4. 4. What we interprets from the picture..!!!  Some say  A girl  A flower  2 girls  4 girls  Bunch of flower  Nothing  I have not seen it properly 4 INDIVIDUAL RECOGNISE THE STIMULI AS PER HIS PERSONAL NEEDS,EXPECTATION, EXPERIENCES: INDIVIDUAL RECOGNISE THE STIMULI AS PER HIS PERSONAL NEEDS,EXPECTATION, EXPERIENCES:
  5. 5. •Why We Study Perceptions  To better understand how people make attributions about events.  We don’t see reality. We interpret what we see and call it reality.  The attribution process guides our behavior, regardless of the truth of the attribution. 5
  6. 6.  SO 3 ASPECTS OF PERCEPTION: 6
  7. 7.  1  SELECTION  DEPENDS UPON;  CONSUMER`S PREVIOUS EXPERIENCE  THEIR MOTIVES AT THE TIME 7
  8. 8.  2. -ORGANIZATION INDIVIDUAL PERCEIVE A SMALL STIMULI TO BE FUNCTION OF WHOLE. THIS CAN BE DONE ON THREE PRINCIPLES.  FIGURE AND GROUND  GROUPNG  CLOSURE 8
  9. 9.  3 - INTERPRETATION  FIRST IMPRESSION ( never get second chance to make first impression )  JUMPING TO CONCLUSION ( hearing the beginning and forming the conclusion )  HALO EFFECT ( evaluation is based on just one or few dimensions ) 9
  10. 10. FACTORS INFLUENCING PERCEPTION There are mainly two factors influencing perceptual mechanism. 1.EXTERNEL FACTOR 2.INTERNAL FACTOR
  11. 11. EXTERNAL FACTOR There are some external factors are as follows – 1. INTENSITY 2. SIZE 3. FREQUENY 4. STATUS 5. CONTRAST 6. REPETITION
  12. 12. INTERNAL FACTORS 1. NEEDS & DESIRES 2. EXPERIENCE 3. PERSONALITY 4. LEARNING
  13. 13. ELEMENTS OF PERCEPTION
  14. 14. STIMULUS REGISTRATION INTERPRETATION FEEDBACK REACTION 14
  15. 15. 15Organizational Behavior / Perception Shortcuts in judging others  Selective Perception : People selectively interpret what they see on the basis of their interests, background, experience and attitudes.  Halo Effect : Drawing a general impressions about an individual on the basis of a single charecteristics.
  16. 16. 16Organizational Behavior / Perception  Contrast Effect : Evaluation of a person’s characteristics that are effected by comparisons with other people recently encountered who rank higher or lower on the same characteristics.  Projection : Attributing one's own characteristics to other people.  Stereotyping :
  17. 17. 17Organizational Behavior / Perception
  18. 18. 18
  19. 19. 19Organizational Behavior / Perception
  20. 20. 20Organizational Behavior / Perception
  21. 21. 21Organizational Behavior / Perception
  22. 22. 22Organizational Behavior / Perception
  23. 23. THANK YOU

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