Agoria
How ICT are
you?
Briefing
2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at
Werchter festival. Ultimate goal...
Central idea
    Participants had to fill out
    their own festival wish list
   for their stay at the festival

       Th...
Central idea
They were brought by
helicopter and limo to the
festival

They had lobster and
champaign for dinner

They had...
Results
Number of participants: 22.372
Number of opt-ins: 16.180
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Kbc Word Rockster

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Kbc Word Rockster

  1. 1. Agoria How ICT are you?
  2. 2. Briefing 2006 & 2007: Create an online competition. First Prize: VIP Rockstar treatment at Werchter festival. Ultimate goal: data capturing & branded entertainment
  3. 3. Central idea Participants had to fill out their own festival wish list for their stay at the festival The winner could invite 4 friends & saw his wishes come true Everything was broadcasted by JimTV (360° approach)
  4. 4. Central idea They were brought by helicopter and limo to the festival They had lobster and champaign for dinner They had a jacuzzi and swimming pool at their disposal, as well as a private showcase from the Van Jets who played at the festival
  5. 5. Results Number of participants: 22.372 Number of opt-ins: 16.180

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