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  1. 1. Javapolis Java conference
  2. 2. Briefing Members come together to share and exchange knowledge & experiences
  3. 3. Central idea Community marketing Strategy: Acquisition & retention of members Events: Seminars/workshops Conference: 1 week Java-event
  4. 4. Results Conference: from 300 attendees in 2001 to 2800 attendees in 2006. Biggest Java-event in Europe