Introduction to implementing social media at the expat archive

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This presentation is about implementing social media at the xpatriate archive centre

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Introduction to implementing social media at the expat archive

  1. 1. Implementing Social Media at the Expatriate Archive Centre
  2. 2. Who am I? <ul><li>Navah Hochstein </li></ul><ul><li>A strong track record of over 10 years with international business experience, working for Oil&Gas, telecom companies in commercial roles; marketing communication/analysis </li></ul><ul><li>I set up Tag-On in January 2010 to help companies promote their services, products and ideas through the Internet and Social Media </li></ul><ul><li>I am a volunteer at the Expatriate Archive Centre </li></ul>
  3. 3. What is social media <ul><li>Social media is about creating a relationship with your contacts, adding value to each other, participating in discussions and being of service to others </li></ul>YOUR VIRTUAL COMMUNITY
  4. 4. Why am I here? <ul><li>Your objectives: </li></ul><ul><ul><li>To raise awareness about the archive </li></ul></ul><ul><ul><li>To publicize our events (workshops) </li></ul></ul><ul><ul><li>To attract new volunteers </li></ul></ul><ul><ul><li>To encourage people to donate their stories </li></ul></ul><ul><ul><li>To attract sponsors </li></ul></ul><ul><ul><li>To attract researchers </li></ul></ul><ul><li>So, how can we achieve it by social media? </li></ul>
  5. 5. Plan of action <ul><li>Analyze who we are contacting now </li></ul><ul><li>Think about who else can help us reach our objectives </li></ul><ul><li>Find out where they are (online and offline) </li></ul><ul><li>Approach them and build a relationship with them </li></ul><ul><li>Continue the dialogue with those who have approached us! </li></ul>
  6. 6. Where are we now?
  7. 7. Way forward phase 1 <ul><li>Continue looking for the people we targeted (web search or recommendations) </li></ul><ul><li>Create content that is relevant to our contacts </li></ul><ul><li>Manage feedback(check/respond daily) </li></ul><ul><li>Monitor, Measure & Actions </li></ul>
  8. 8. Way forward phase 2
  9. 9. Way forward phase 2 Ìnteractive site
  10. 10. To conclude <ul><li>“ Through Social media, your world gets smaller and bigger at the same time” </li></ul><ul><li>Navah Hochstein, Tag-On </li></ul>
  11. 11. Backup slides <ul><li>Èxample of facebook group members – discussion </li></ul><ul><li>Example of linkedin group + discussions </li></ul><ul><li>Example of measurment </li></ul>
  12. 12. Monitoring tools Screen captures
  13. 13. HowSociable.com
  14. 14. Addict-o-matic result+ tool bar
  15. 15. SocialMention
  16. 16. Social mention cont’d
  17. 17. Google blog search

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