Digital 3SIXTY - January 2014

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Digital 3SIXTY - January 2014

  1. 1. DIGITAL 3SIXTY DIGITAL TRENDS GUIDEBOOK JANUARY 2014 ISSUE ONE BY mInteraction MOVING FORWARD 2014
  2. 2. Inspired by the communication landscape, TV continues to dominate the market while bursting with alternative media in channels that are new and innovative. 2013 was an excellent year as online ad spending grew 34.2% (DAAT, 2013) whilst overall advertising increased 1.28% (Nielsen, 2013) and Internet penetration was at 25%. As of January 2014, Thailand has 24M Facebook users, a quadruple-digit 1,100% growth from 2010 (2M). Despite the plethora of new media choices transforming interaction between brands and the consumer, mInteraction | strategy & public relations department see 2014 as the threshold year – from behind the typical traditional media, the onslaught of new media forms and moving ahead, the digital engagement trends, marketers have the edge to stand out and stay in touch with Thai consumers.
  3. 3. The world is ..SMALLER.. FULL ADVANTAGES OF NEW COMM. TECH In 2013, leading mobile operation networks TrueMove and AIS began test-introducing 4G services within Bangkok trimming borders between consumers and whichever information based on their curiosity to embrace this trend or not. The six degrees of separation in reality is out and being virtually connected with everyone means there are no barriers making the nation and the world go round bringing even strangers and friends together. SOCIAL NEWS IS NEW ENTRUSTED NEWS
  4. 4. ….gateway to the mad mad world The internet of things & smart devices No matter where you are, as long you are always connected. Camera, iPad, music docks, all technology have infinite possibilities THE HOLY GRAIL OF INFORMATION 02{014} ABDUL ERA - The know it all guy -
  5. 5. Unleashing new consumer beha viour the rise of new idols the transformation of a NOBODYTOASOMEBODY
  6. 6. THE SELF-CREATED CONTENTS SAFARI Being unique is in the gene of the Bangkokian. We can see the big infiltration of selfphoto enhancing applications, turning a simple picture into stunning works of visual masterpieces. THE YOU, ME & ME GEN. THE HEALTH-ACTIVIST BOOMER whatever we do ...is TO show&share THE S(H)O(W)CIAL ** CONTRIBUTIONS **
  7. 7. { DIGITAL3SIXTY } a GroupM company 2 Ploenchit Centre 21st Floor, Sukhumvit Road Bangkok 10110 For more information, please contact NEIL MAVICHAK, Head of Digital Strategy & Corporate Communications E Neil.Mavichak@groupm.com KWANKAOW KOOSAKULNIRUND Digital Strategy Supervisor E Kwankaow.Koosakulnirund@groupm.com NATALIE SARAO Digital Strategy Planner E Natalia.Sarao@groupm.com HAZEL HAN Senior Marketing & PR E Hazel.Han@groupm.com © mInteraction all rights reserved Reproduction in whole or in part is forbidden without prior written consent of the copyright holder. Pictures courtesy of Aunnop S., Chandrapa B., Prewpare M., Duangruedee S., Chavapol S. Kwankaow K. Wasinee C., Chanon T., Ekarat R. For internal use only – No Commercial Value

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