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“รู้เขาและเข้าใจตลาด โอกาสความสำเร็จ”

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โดย Mr. Lee, Kwang Woo, Marketing Manager, TAT Seoul office จากการสัมมนาการส่งเสริมตลาดนักท่องเที่ยวคุณภาพเกาหลีใต้ วันที่ 23-24 พฤษภาคม 2554 ณ ห้องบอลรูม 1 โรงแรมดิ เอมเมอรัลด์ กรุงเทพมหานคร

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“รู้เขาและเข้าใจตลาด โอกาสความสำเร็จ”

  1. 1. Knowing and Understanding the Market Makes an Opportunities for Success Mr. Lee, Kwang Woo, Marketing Manager of TAT Seoul Office presents:Friday, 17 June 2011
  2. 2. About Korea • Population : 48,219 thousands (2010 estimate) • Population distribution - Metropolitan area (Seoul, Incheon and Gyeonggi province): 23,616 thousands (49.0% of the total population) Largest cities of Korea Unit: thousand Seoul Incheon Gyeongggi Daegu Gwangju PusanFriday, 17 June 2011
  3. 3. About Korea • Territory: 221,336㎢ (South Korea: 100,210㎢) • Religion: As of 2007 • Currency : KRW (₩: South Korean Won) • Average Exchange Rate: 1US$=1,156.86 KRW in 2010 • GDP: US$ 986.256 bil. (2010 estimate) / Per Capita: US$20,165Friday, 17 June 2011
  4. 4. Korea Outbound Tourism Market • Total outbound tourist for 5 years Source: KTOFriday, 17 June 2011
  5. 5. Korea Outbound Tourism Market • Total tourism revenue for 5 years Unit: Mil. US$ Source: KTOFriday, 17 June 2011
  6. 6. Korea Outbound Tourism Market • Average tourism revenue per capita for 5 years Unit: US$ ARPC: Average Receipt Per Capita / AEPC: Average Expenditure Per Capita Source: KTOFriday, 17 June 2011
  7. 7. Korea Outbound Tourism Market • Tourist by sex in 2010 Note: Crew are excluded in numbers Source: KTOFriday, 17 June 2011
  8. 8. Korea Outbound Tourism Market • Tourist by age in 2010 60~ : 10% 51~60 : 17% 41~50 : 21% 31~40 : 23% 21~30 : 17% 0~20 : 12% Note: Crew are excluded in numbers Source: KTOFriday, 17 June 2011
  9. 9. Korea Outbound Tourism Market • Main Purpose of Tour in 2010 Source: KTOFriday, 17 June 2011
  10. 10. Korea Outbound Tourism Market • Type of Accompanier in Overseas Trip in 2010 Source: KTOFriday, 17 June 2011
  11. 11. Korea Outbound Tourism Market • Number of Accompanier in Overseas Trip in 2010 Source: KTOFriday, 17 June 2011
  12. 12. Korea Outbound Tourism Market • Information Gathering of Destination at the Stage of Preparing Overseas Trip in 2010 Source: KTOFriday, 17 June 2011
  13. 13. Korea Outbound Tourism Market • Type of Overseas Trip in 2010 Source: KTOFriday, 17 June 2011
  14. 14. Korea Outbound Tourism Market • Length of Stay in Overseas Trip in 2010 Average lengths of stay: 8.7 days Source: KTOFriday, 17 June 2011
  15. 15. Korea Outbound Tourism Market • Top 6 Countries of Korean Overseas Trip in 2010 Source: KTOFriday, 17 June 2011
  16. 16. Korea Outbound Tourism Market • Candidate Countries for Overseas Trip in 2010 Source: KTOFriday, 17 June 2011
  17. 17. Korea Outbound Tourism Market • Visited Cities for Overseas Trip in 2010 Source: KTOFriday, 17 June 2011
  18. 18. Korea Outbound Tourism Market • Buying Channel of Tourism Products in 2010 Source: KTOFriday, 17 June 2011
  19. 19. Korea Outbound Tourism Market • Type of Accommodation in overseas trip 2010 Source: KTOFriday, 17 June 2011
  20. 20. Korea Outbound Tourism Market • Korean Travelers Travel Season to Overseas Countries Jan~Feb: Mar~Jun: Jul~Aug: Sep~Nov: Dec~Feb: High Season Low Season High Season Low Season High Season Source: KTOFriday, 17 June 2011
  21. 21. Korea Outbound Tourism Market • Satisfaction Level of Overseas Travel 2010 5 3.65 3.58 3.53 3.40 3.58 3.46 3.43 point scale Source: KTOFriday, 17 June 2011
  22. 22. Thailand Tourism Market of Korea • Total outbound tourist to Thailand for 5 yearsFriday, 17 June 2011
  23. 23. Thailand Tourism Market of Korea • Korean Traveler’s spending Per Trip & Growth RateFriday, 17 June 2011
  24. 24. Thailand Tourism Market of Korea • Korean Traveler’s Thailand Travel Season Jan~Feb: Mar~Jun: Jul~Aug: Sep~Nov: Dec~Feb: High Season Low Season High Season Low Season High SeasonFriday, 17 June 2011
  25. 25. Thailand Tourism Market of Korea • Air Seat Supply to Thailand from Korea Per MonthFriday, 17 June 2011
  26. 26. Thailand Tourism Market of Korea • Air Seat Supply to Thailand from Incheon Per Month by Airlines on May, 2011 Note: 7C: Jeju Air / LJ: Jin Air / 8B: Business AirFriday, 17 June 2011
  27. 27. Thailand Tourism Market of • Air Seat Supply to Bangkok &Korea Phuket from Korea Per Month by Airlines on May, 2011 Note: CJJ: Choengju / TAE: TageuFriday, 17 June 2011
  28. 28. Thailand Tourism Market of • Market Segments in Thailand Korea Korea Products from - Family - Honeymoon - FIT - Golf - MICE - Health & Wellbeing - Long stay after retirementFriday, 17 June 2011
  29. 29. Thailand Tourism Market of Korea • Influential factors towards travelling decisionFriday, 17 June 2011
  30. 30. Thailand Tourism Market of Korea • Influential factors towards travelling decision Source: KTOFriday, 17 June 2011
  31. 31. Thailand Tourism Market of • SWOT Korea Strength Weakeness - World level of accommodation - Cheap destination image - Easy access - Inadequate tourism business practice - Natural beauty - Thai hospitality - Various activities Threats Opportunities Economic Political - Enlarging global free trade area - Tensions with North Korea - Korean currency appreciation Economic Social & Cultural - Weakening of economic growth - Emerging consuming generation momentum - Pursuing the quality of life - Growing household debt Social and Cultural Technological - Rising social conflicts - Expansion of the broadcasting industry Technological - Spread of Smart Devices - Distribution of not verified information - Booming of Social MediaFriday, 17 June 2011 Natural
  32. 32. Thailand Tourism Market of • Suggestions Korea - Major target: 30~40s - Mini Group Focus: Increasing travelers group of 3~5 persons with Friends and Family - FIT & Airtel Traveler Focus - Metropolitan Focus: Seoul, Incheon, Gyeonggi - Internet Focus: Blog, Café - Smart Devices Focus: Smart Phone, Tablet PC, Smart TV, E-Book - Social Media Focus: Facebook, You Tube, TwittersFriday, 17 June 2011

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