การตลาดผ่าน Search Engine

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โดย คุณสุธี จันทร์แต่งผล Senior Web Promotion Supervisor บริษัท โมโน เทคโนโลยี จำกัด จากเอกสารประกอบการอบรม Digital Marketing เมื่อวันที่ 26-27 กรกฎาคม 2554 ณ โรงแรม FX Resort Chaweng จังหวัดสุราษฎร์ธานี

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การตลาดผ่าน Search Engine

  1. 1. SEARCH ENGINE MARKETINGby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  2. 2. OnlineMarketing by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  3. 3. SEM, WHY? by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  4. 4. Market Share. US vs Thailand ● Google 65.7% ● Yahoo 15.7% 99% = Google ● Bing 13.9% ● Ask 3.1% ● AOL 1.6% by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  5. 5. SEO and PPC by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  6. 6. PPC VS SEO by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  7. 7. Long Term SEM by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  8. 8. People FIND ... We SHOW ... Someone BUY... SEM, Why??by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  9. 9. Type of Keywords! Buying Keywords Relevance Browsing Keywords Keywords by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  10. 10. Ex. Booking, Reservation ... Hotels Resort Thailand, Pattaya, Bars Travel, Package, Samui, Cheap, Rooms, Hilton, Discount... Marriott ... by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  11. 11. Find keywords by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  12. 12. Google Insight http://www.google.com/insights/search/#by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  13. 13. Google Keywords tools external by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  14. 14. SEO Search engine optimization.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  15. 15. SEO Map. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  16. 16. Something need to know. Google Panda Algorithm. - Content Quality. - User Experience. - Website Quality. - Social Media sharing. - Fresh! by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  17. 17. Spiders or Robotsby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  18. 18. Bots problems. High effect!! ● Flash Menus. ● Flash Sites. Medium effect! ● Image Menus. ● Image Content. Low effect. ● Broken links by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  19. 19. SEARCH ENGINEhavemanymanymanymanymanyRANKINGFACTORS>200 FACTORS by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  20. 20. Grouping... by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  21. 21. Onpage Optimizationby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  22. 22. On-Page Optimization.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  23. 23. Perfectly Optimized page.Title:Chocolate Donuts | Mono Bakery.Desc:Best chocolate donuts in Thailand.The mostdelicious, sweet, perfectly chocolatedonuts.Keywords:chocolate donuts, perfectly chocolatedonuts, mono bakery by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  24. 24. Optimize URL.Keywords in URL.Before : http://www.domain.com/view.php?content_id=1234After : http://www.eblogbiz.com/seo/seo-recipesKeywords in File Name, Folder Name.files : seo/seo-book.htmlImage files: seo-google-00002.pngfile and folder name: /seo/images/1strank-google-1hour.pngNumber of Trailing Slashesex. http://www.eblogbiz.com/seo-book.htm. = 1http://www.eblogbiz.com/seo/images/google-serps.jpg =3 by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  25. 25. URL & Site Structure www.domain.com/category/content.html www.domain.com/ -> category/ -> content.html -> content.php?p=2 -> by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  26. 26. WebSite Structure Hey! you site very confuse and deep. Very tired. Go home, so sleepy. Presented by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
  27. 27. WebSite re-Structure Bravo! } by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  28. 28. On-Page Problems. Full Flash Site. - Beautiful. - Interesting. - Brand Image. I dont understand.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  29. 29. On-Page Problems. Image Site. Ok, i can do something.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  30. 30. Off-page Optimization about link. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  31. 31. Link Juice.Text linkImage link by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  32. 32. Beware you Neighborhooeby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  33. 33. Quality optimization. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  34. 34. Question? Break
  35. 35. PPC : Pay Per Clicksby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  36. 36. Major PPC Free Google Adwords Pay!by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  37. 37. GoogleAdwordsby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  38. 38. PPC Sale Cycle.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  39. 39. PPC Map. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  40. 40. PPC 13 Step: 2 3 by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  41. 41. PPC Campign } by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  42. 42. Sign-up Google Adwords. 1. http://adwords.google.co.th 2. 3.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  43. 43. Welcome to Adwordsby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  44. 44. Create PPC Campaign.1. Howto Create Adwords Campaign. 2. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  45. 45. Create PPC Campaign.3. Search Network. Content Network. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  46. 46. Create PPC Campaign.4. 5. by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
  47. 47. Create PPC Campaign.6.7. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  48. 48. Create PPC Campaign. 8. ..... ..... ..... ..... by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  49. 49. Create PPC Campaign.9. 10. by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
  50. 50. Create PPC Campaign. by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
  51. 51. Payment. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  52. 52. Landing Pages. Optimize your landing pages.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  53. 53. Landing Pages. Optimize your landing pages.by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
  54. 54. Monitor Campaign. About Stat in Google Adwords. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  55. 55. Monitor Campaign. About Stat in Google Adwords. . . by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  56. 56. Monitor Campaign. About Stat in Google Adwords. by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  57. 57. About Quality Score by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  58. 58. PPC Quality Controls. ● Quality Campaigns. ● Quality Ad Groups. ● Quality Ads. ● Quality Keywords. ● Quality Landing Pages by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  59. 59. In The EndSEM = SEO + PPC by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
  60. 60. Questionby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com @mormmam

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