การตลาดผ่าน Search Engine

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โดย โดย คุณตราวุทธิ์ เหลืองสมบูรณ์ กรรมการผู้จัดการบริษัทอินโฟจิเนชั่น จำกัด จากจากเอกสารประกอบการอบรม Digital Marketing เมื่อวันที่ 26-27 กรกฎาคม 2554 ณ โรงแรม FX Resort Chaweng จังหวัดสุราษฎร์ธานี

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การตลาดผ่าน Search Engine

  1. 1. Email Marketing by Trawut Luangsomboon
  2. 2. Adults Online Reported Activities Source: marketingprofs.com
  3. 3. Critical mass: Reaches 93% of internet users (Jupiter Research) Lower costs: Response rates:1/10 the cost per 10x greater than communication direct mail (Andersen) (DMA) Relationship builder: 80% of visitors never return (eMarketer)
  4. 4. Email Usage on Smartphones Source: ExactTarget’s 2009 Channel Performance Survey
  5. 5. Email Marketing ModelGrowing FindingKeeping Getting
  6. 6. Finding The Right Prospect Social Bookmarking Social Bookmarking Search Engine Optimization Search Engine Optimization YouTube YouTube Affiliate Marketing Affiliate Marketing Blog Reviews Blog Reviews FaceBook FaceBook Banner Ads Pay Per View Pay Per View Banner Ads Twitter Twitter Pay Per Click Pay Per Click Article ArticleLink ExchangeLink Exchange Offline Advertising Methods Offline Advertising Methods Viral Viral Forum Signatures Forum Signatures Marketing Marketing
  7. 7. Getting Opt in Email
  8. 8. Get Permission • Opt-in – Recipient volunteered to receive your email • Opt-out – Recipient did not want to receive your email anymore
  9. 9. Get Permission • Double Opt-in/ Confirm Opt-in – Recipient confirm their need to get your email
  10. 10. Email Acquisition: Calls to Actionsource: www.JeanneJennings.com
  11. 11. Email Acquisition: Calls to Action • AIR MILES Reward Program (Canada) Peeling Script: www.peelyourads.comsource: www.JeanneJennings.com
  12. 12. Keepingyour Relationship
  13. 13. Personalization
  14. 14. Look &Feel
  15. 15. Follow up email
  16. 16. Broadcast email
  17. 17. Easy to Read Email• Word Wrap• White Space• Stress the important
  18. 18. Every email is customizedand includes agent’s• Photo• Email Address• PhoneResults• 5.5% Higher Open Rates• 23% Higher CTR
  19. 19. Growing Your Business
  20. 20. Open Rate Click Through Rate Conversion Rate
  21. 21. Email Performance by Industry Source: marketingprofs.com
  22. 22. Email Segmentation
  23. 23. Knowing Your Customers and Give what they Want
  24. 24. “We want to continue building relationships with ourcustomers by sending them targeted communicationsand offers.” Product News Store Locations Email 2 times/ month Special Store Offers Special Online offers Promotion Depends on Geo Location Over 50% Open Rates
  25. 25. EmailMarketing Social Media
  26. 26. Store Your Email Online
  27. 27. Archive Every Email
  28. 28. Automatically Send Emailfrom Blog Update
  29. 29. Sharing Email to FaceBook/ Twitter
  30. 30. Desired Content in Permission Based Email Source: marketingprofs.com
  31. 31. Quick Tip: Transactional Messages • Higher open rates and higher click-through rates – Than other types of email • Incorporate relevant promotional messages – Even better: position as a benefit
  32. 32. Customer Retention is the Key • Aim to build relationships and gain trust from your customers • Aim to create brand advocates Develop brand loyalty to improve customer lifetime value.

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