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Business Focused Personal Branding Help Deck


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Leads Developed Through Employees Social Media
Convert 7X More Frequently Than Other Leads.
92% of People Trust Recommendations From People Over Brands
According to
I cater for People's brands and also have a time honoured process for building Business Brands.

Published in: Leadership & Management
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Business Focused Personal Branding Help Deck

  2. 2. HELLO! I AM NATHANIEL C SCHOOLER I do brand marketing for ambitious people just like you! You can find me at @NatSchooler Or
  3. 3. Every Person and Business Has a Brand! Hand crafted or not! Visit
  4. 4. @NatSchooler Marketing Spend Worldwide 2015-18 (In Billion USD) Visit
  5. 5. Leads Developed Through Employees Social Media Convert 7X More Frequently Than Other Leads 92% of People Trust Recommendations From People Over Brands Sales Reps. Who Use Social Media As Part of Their Sales Techniques Outsell Peers by 78% @NatSchooler
  6. 6. Employees Brands Must Fit The Culture And Connect Visit
  7. 7. 561% More Reach From Employees Sharing Brand Messaging 8X More Engagement From Employees VS Brand Accounts Shared 24X More Frequently Visit
  8. 8. THE KEY ELEMENTS OF A PERSONAL BRAND ONCE YOUR BRAND IS LOOKING GREAT YOU GET ALL THE OPPORTUNITIES Just take the time to follow the next few slides and begin to build your personal brand. Words always come first, before video, before logos, before profile pictures and definitely. EVERYONE HAS A PERSONAL BRAND Like it or not you have a personal brand. Either you own it or Google and other internet giants will take control of how people see you. You have to put in the groundwork to be seen and taken seriously. Visit
  9. 9. 1. WHERE TO BEGIN Brand Blueprint
  10. 10. THERE IS NO LIMIT You can really create a life you don’t need a vacation from! Visit
  12. 12. “ “If you love what you do you will never have to work a day in your life.” Lao Tzu Visit
  13. 13. Where Are You VS Where You Want To Be? What is your position today? My Secret Ambitions What do I want to achieve? How do I achieve it? Visit My Training? What can I do to improve my physical condition?
  14. 14. What is your position today? What do I want to achieve? How do I achieve it? My Job? How can I develop it to be more satisfying? Visit Is my home the oasis I want it to be? My External Activities Do I want to travel more?
  15. 15. What is your position today? What do I want to achieve? How do I achieve it? My Financial Position Do I draw up budgets? Visit My Other Activities On what essential things will I spend my resources?
  16. 16. List 3- 5 Benefit Led Statements Explaining What You Do? Keep it simple! Eg. “I help executives get organised to make time for the urgent and important” Top PA Top Marketer “Design the best customer experiences” Visit
  17. 17. List 3-5 Authority and Credibility Building Statements Have you won awards? Do you have 20 years in your industry? Who have you worked with? Eg “Delivered workshops for IBM and Microsoft” Visit
  18. 18. List 3-5 Key Differentiating Statements Why are you better? Do you have a different approach? “Set new performance delivery standards for marketing campaigns” “Business led insight for tangible results” Visit
  19. 19. What are Your 4-5 Private Cornerstone Words? Ask your friends and colleagues? Helpful, focused, driven, insightful, bubbly, creative Visit
  20. 20. Now create a Brand Blueprint doc for ALL your communications What do you do? 4- 5 Statements Why are you better than anyone else? 4-5 Statements Visit Why are you credible? 4-5 Statements 4-5 Cornerstone words
  21. 21. A PICTURE IS WORTH A THOUSAND WORDS Hire the right photographer and designer Brief them using the blueprint document and cornerstone words Visit
  22. 22. Further Considerations : What Audience Would You Like to Reach? Who are they? Where are they located? Visit What sort of words do they use? What sort of content do they like to consume?
  23. 23. Create content plan Create content to show off your brand Use the brand blueprint to build your wording for social media and website content Obtain testimonials YOU ARE NOW READY TO BUILD YOUR BRAND Obtain reach Building as much reach as possible for your content is crucial to success It is pointless having a great brand if no-one knows about you! Visit
  24. 24. Visit
  25. 25. MY PROCESS IS EASY Visit Craft Brand Blueprint Grow ReachBuild Content
  26. 26. Place your screenshot here Visit MIX IT UP Show some of your hobbies, people buy people! TELL A STORY Use your content
  27. 27. MAPS our offices Visit our offices
  28. 28. KEY CONCEPTS - RECAP What do you do? If you cannot explain what you do for others simply then go back to the drawing board Why different? It is really important to explain what you do differently and or better than anyone else Authentic Content What kind of content are you going to create? Video/Audio/Written Visit Credibility and authority? Statements that build trust Cornerstone words What words represent you when you leave the room Amplify Where are you going to place your content to get the best results?
  29. 29. Place your screenshot here Visit THINK CONTENT Use it to depict what you care about and build authority!
  30. 30. Visit
  31. 31. Visit
  32. 32. 32 Make It Easy For People They are busy so help them to write them or record them or Tweet them and screenshot Show them off in as many places as possible Give them some ideas that fit your objectives
  33. 33. Testimonials Visit
  34. 34. Testimonials Visit
  35. 35. Testimonials Visit
  36. 36. Place your screenshot here Visit TIM ELLIOTT Customer Journey Designer, Virgin Startup Mentor Result- new key clients and launched a successful new marketing event SOME MORE HAPPY CLIENTS
  37. 37. 37
  38. 38. Place your screenshot here Visit STEPHEN MONACO Forward-Thinking Marketing Strategist/ Trusted Advisor Best Selling Author
  39. 39. Visit John Lawson Digital marketing strategic and keynote speaker, ecommerce evangelist and award winning, best selling author
  40. 40. Visit THANKS! ANY QUESTIONS? You can find me at: ▪ @NatSchooler ▪