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Right & Wrong: Lessons in Shareable Content

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Grabbing attention is a science and an art. Best practices may get you 90% of the way there, but that final 10% requires something unexpected. Your audience can smell advertising a mile away, so how do you get past their filter? This talk discusses a process to arrive at unexpected messaging along with a checklist for evaluating your work. For examples, we turn to the world of late night television which has followed similar principles for years.

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