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N A T I V E D I G I T A L . C O M @ J W A T K I N S
Influential
Advocates
Mainstream
Majority
Description Ahead of the curve Practical
Seeking Exclusive access
Personal relat...
N A T I V E D I G I T A L . C O M @ J W A T K I N S
Exercise:
Brand is the space you occupy in someone’s mind.
It’s not complicated. It’s pretty simple.
N A T I V E D I G I T A L . C O M @ J W A T K I N S
Exercise:
The most subjective. More art than science.
Ideation Checklist:
Ten things
Wrong is my favorite
N A T I V E D I G I T A L . C O M @ J W A T K I N S
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
Finding Message/Market Fit
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Finding Message/Market Fit

How do we justify additional marketing budget? How do we deliver more impact with the investments we’re already making? Finding Message/Market Fit opens up Native Digital’s playbook to showcase marketing frameworks to help validate fit for audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.

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Finding Message/Market Fit

  1. 1. N A T I V E D I G I T A L . C O M @ J W A T K I N S
  2. 2. Influential Advocates Mainstream Majority Description Ahead of the curve Practical Seeking Exclusive access Personal relationship Incremental improvements Proof from others Message New & innovative Buy based on potential Easy & effective Buy based on market leader
  3. 3. N A T I V E D I G I T A L . C O M @ J W A T K I N S
  4. 4. Exercise: Brand is the space you occupy in someone’s mind. It’s not complicated. It’s pretty simple.
  5. 5. N A T I V E D I G I T A L . C O M @ J W A T K I N S
  6. 6. Exercise: The most subjective. More art than science. Ideation Checklist: Ten things Wrong is my favorite
  7. 7. N A T I V E D I G I T A L . C O M @ J W A T K I N S

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