LIBRARY 2.0 JUMPSTART YOUR LIBRARY WITH BLOGGING & TWITTER Nathan T. Wright & Hillary Brown  /  Lava Row
The Challenge. <ul><li>Your library has a blog and multiple authors, but  engagement  and  dialogue  with visitors isn’t h...
Why should libraries have a blog in the first place? <ul><li>Usage of library websites  decreased  from 2005 to 2007. * </...
How to gauge a successful blogging initiative <ul><li>Hits, user sessions and referring traffic are important,  but  engag...
This post had 3 comments. What made it work? http://library.drake.edu/blogs/spending-too-much-time-facebook
What made it work? <ul><li>The title was used as a “ hook ” to pull readers into the post. </li></ul><ul><li>Subject matte...
This post had 0 comments. Why is no one chiming in? http://library.drake.edu/blogs/new-trial-database-cambridge-histories-...
Why is no one chiming in? <ul><li>Subject matter is a bulletin / announcement. There is zero incentive for  dialogue . </l...
Hints for creating engaging blog content <ul><li>Recap:  Hook the reader, offer relevant and timely content, encourage par...
More hints for creating engaging blog content <ul><li>Spice it up with  multimedia content  – Splurge on a $150 Flip Cam *...
Got writer’s block? It happens. Here are some specific content ideas. <ul><li>Create a video interview with a library visi...
Develop a commenting moderation policy <ul><li>Negative comments are inevitable. If they are intelligent and on-topic, go ...
IN SUMMARY… Blogs are  conversations , not one-way streets.
Source: Gapingvoid.com
Thinking outside the blog <ul><li>One of the most effective ways to drive traffic to your blog is to participate in conver...
What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or l...
An example of the 140-character limit:
Twitter Explained: <ul><li>Your consciousness, syndicated. </li></ul><ul><li>An online, 24/7 cocktail party. </li></ul><ul...
Getting started on Twitter: <ul><li>Subscribe to  relevant tweeps  - other librarians on Twitter, students at Drake Univer...
How libraries are using Twitter: <ul><li>Announcements / news: Special events, hours, exhibits, new resources, services an...
Case Study: Nebraska Library Commission <ul><li>http://twitter.com/NLC_Reference   </li></ul><ul><li>NLC uses Twitter to k...
Case Study: Waubonsee Community College Todd Library <ul><li>Incorporated Twitter into SIRSI Unicorn system – automaticall...
Case Study: Grand Rapids Public Library <ul><li>GRPL uses Twitter as a listening device – searching for the keywords  GRPL...
Some amazing Library 2.0 resources: <ul><li>TheShiftedLibrarian.com  (blog) </li></ul><ul><li>OCLC 2007 Report:  Sharing, ...
twitter:  @nathantwright twitter:  @hillabean [email_address] [email_address] http://www.lavarow.com http://www.slideshare...
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Library 2.0: Jump start your library with blogging and Twitter

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We prepared this presentation for the staff at Drake University's Cowles Library. They recently launched a blog but wanted to see more engagement happening, as well as learn about Twitter as an outreach, sharing and communications tool.

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  • it's a very useful stuff
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  • Great presentation and very helpful tips, especially for those nonprofits/libraries who are just beginning to delve in social media.

    I think an important skill to have is 'microblogging.' It's about condensing information to make it social media-ready (and Twitter has taught us very well how to do this). I recently wrote about the topic of making research reports more usable, and think you might find some good tips here: http://issuelabfootnotes.blogspot.com/2009/05/three-steps-to-making-your-research.html

    Cheers,
    Luise
    http://www.issuelab.org
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  • Hi, do you have any online library/library website?
    Btw, it's cool
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Library 2.0: Jump start your library with blogging and Twitter

  1. LIBRARY 2.0 JUMPSTART YOUR LIBRARY WITH BLOGGING & TWITTER Nathan T. Wright & Hillary Brown / Lava Row
  2. The Challenge. <ul><li>Your library has a blog and multiple authors, but engagement and dialogue with visitors isn’t happening. </li></ul>
  3. Why should libraries have a blog in the first place? <ul><li>Usage of library websites decreased from 2005 to 2007. * </li></ul><ul><li>Build it and they will come – this approach to a web presence doesn’t work. </li></ul><ul><li>Your target demographic is using search engines and the social web to find information. </li></ul><ul><li>“ Life online is moving beyond browsing and searching to interacting, creating, collaborating and community.” * </li></ul>* From the 2007 OCLC report Sharing, Privacy and Trust in Our Networked World
  4. How to gauge a successful blogging initiative <ul><li>Hits, user sessions and referring traffic are important, but engagement (comments) is the big measuring stick. </li></ul><ul><li>A young blog (less than a year old) should be happy with an average of 2-3 comments per post. </li></ul><ul><li>Don’t expect to be The Huffington Post any time soon. Take baby steps! </li></ul>
  5. This post had 3 comments. What made it work? http://library.drake.edu/blogs/spending-too-much-time-facebook
  6. What made it work? <ul><li>The title was used as a “ hook ” to pull readers into the post. </li></ul><ul><li>Subject matter (social networking fatigue) was relevant and timely to the demographic. </li></ul><ul><li>The post ended with a challenge for readers to chime in and participate. </li></ul>
  7. This post had 0 comments. Why is no one chiming in? http://library.drake.edu/blogs/new-trial-database-cambridge-histories-online
  8. Why is no one chiming in? <ul><li>Subject matter is a bulletin / announcement. There is zero incentive for dialogue . </li></ul><ul><li>Writing style is very formal, not conversational or candid . (People prefer to connect with people.) </li></ul><ul><li>Majority of content is an excerpt from an outside source, with no opinion added. </li></ul>
  9. Hints for creating engaging blog content <ul><li>Recap: Hook the reader, offer relevant and timely content, encourage participation. </li></ul><ul><li>Recap: Be human. Write in a conversational style and add your two cents. </li></ul><ul><li>Review new books, in addition to announcing them. Tell the reader why they should be interested. </li></ul><ul><li>Make it about others , not just you. Feature guest posts or reviews from select library visitors. </li></ul>
  10. More hints for creating engaging blog content <ul><li>Spice it up with multimedia content – Splurge on a $150 Flip Cam * and easily create your own videos. Record and post audio podcasts. </li></ul><ul><li>Use images, graphics and subheads whenever possible. Give your readers’ eyes a rest. </li></ul><ul><li>Take a stand. Have an opinion. A good, intelligent debate will always heat up your comments section. </li></ul>* Check out Flip Cams at http://www.theflip.com
  11. Got writer’s block? It happens. Here are some specific content ideas. <ul><li>Create a video interview with a library visitor about their secret study spot. </li></ul><ul><li>Record a podcast with two differing opinions about a new book. Debate! </li></ul><ul><li>Reflect on your recent travels, then develop a guide to relevant books in your collection about those areas. </li></ul><ul><li>Don’t just announce databases: Highlight the people, places and stories contained within the databases. </li></ul><ul><li>Visit IHelpYouBlog.com for 100+ more topic-starters. </li></ul>Photo credit: tomsaint11 via Flickr.com
  12. Develop a commenting moderation policy <ul><li>Negative comments are inevitable. If they are intelligent and on-topic, go ahead and post them. </li></ul><ul><li>This is an opportunity to post your side of the story and/or clear up misinformation – on your own turf. </li></ul><ul><li>You reserve the right to disallow slanderous, mean-spirited, vulgar and off-topic comments. </li></ul><ul><li>Try to respond to any comments with questions within 24 hours. </li></ul>
  13. IN SUMMARY… Blogs are conversations , not one-way streets.
  14. Source: Gapingvoid.com
  15. Thinking outside the blog <ul><li>One of the most effective ways to drive traffic to your blog is to participate in conversations on other blogs . </li></ul><ul><li>Subscribe to bloggers in an RSS Reader who frequently write about subjects relevant to yours. </li></ul><ul><li>By joining their conversations, you’re joining their community. Over time this can drive readers back to you. </li></ul><ul><li>Use Twitter as another touch-point to reach and engage your demographic. </li></ul>
  16. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
  17. An example of the 140-character limit:
  18. Twitter Explained: <ul><li>Your consciousness, syndicated. </li></ul><ul><li>An online, 24/7 cocktail party. </li></ul><ul><li>Powerful in hyperlocal geographic pockets. </li></ul><ul><li>Twitter users gather in real life – “ tweetups .” </li></ul><ul><li>Great way to connect w/ local & nat’l media. </li></ul><ul><li>Best focus group ever! </li></ul><ul><li>Efficient communication. </li></ul>
  19. Getting started on Twitter: <ul><li>Subscribe to relevant tweeps - other librarians on Twitter, students at Drake University. (Yes, it’s acceptable to “follow” someone on Twitter who you haven’t met yet.) </li></ul><ul><li>Post often and be responsive . Answer questions. You get out of it what you put into it. </li></ul><ul><li>To reference other users in your updates, use the @ symbol in front of their username. (Example: @hillabean) </li></ul><ul><li>Mingle, don’t shout. Behave like you would at a networking event or cocktail party. This builds your social capital . </li></ul>
  20. How libraries are using Twitter: <ul><li>Announcements / news: Special events, hours, exhibits, new resources, services and arrivals. </li></ul><ul><li>Customer service. </li></ul><ul><li>Networking with librarian colleagues across the world. </li></ul><ul><li>One-to-one communication with individuals about requested materials. </li></ul><ul><li>Public relations / marketing / brand-building. </li></ul><ul><li>Opportunities to push readers back to blog content. </li></ul><ul><li>Conversations w/ clients and patrons. </li></ul>
  21. Case Study: Nebraska Library Commission <ul><li>http://twitter.com/NLC_Reference </li></ul><ul><li>NLC uses Twitter to keep track of (and answer) reference questions. </li></ul>
  22. Case Study: Waubonsee Community College Todd Library <ul><li>Incorporated Twitter into SIRSI Unicorn system – automatically tweets every hour when a book is checked out </li></ul><ul><li>Automatically tweets how much paper was used in the electronic research area during the day </li></ul><ul><li>http://twitter.com/wcctoddlibrary </li></ul>
  23. Case Study: Grand Rapids Public Library <ul><li>GRPL uses Twitter as a listening device – searching for the keywords GRPL , book , reading , Evergreen (name of their new catalog) </li></ul><ul><li>http://twitter.com/grpl </li></ul>
  24. Some amazing Library 2.0 resources: <ul><li>TheShiftedLibrarian.com (blog) </li></ul><ul><li>OCLC 2007 Report: Sharing, Privacy and Trust in Our Networked World </li></ul><ul><li>Arizona State University Libraries </li></ul><ul><li>LibraryCrunch.com – for the Next Generation Library (blog) </li></ul><ul><li>Library 2.0 – a social networking for librarians interested in social media and Web 2.0 technology. 3,700+ members. </li></ul><ul><li>The Ubiquitous Librarian (blog) </li></ul>
  25. twitter: @nathantwright twitter: @hillabean [email_address] [email_address] http://www.lavarow.com http://www.slideshare.net/nathantwright

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