Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
2012 SOCIAL MEDIA READINESS
@nathantwright
I answer questions about the Internet.
 
 
 
 
 
 
 
 
99 PROBLEMS Today’s social media challenges: Catching up to the speed of information. Organizational silos. Lack of struct...
THE SPEED OF INFORMATION How do you catch up?
 
8,868 tweets per second 7,196 tweets per second - USA vs. Japan 5,500 tweets per second - D.C. quake
 
The last 210 years of information (+10 years) http://www.baekdal.com/articles/Management/market-of-information/
Get connected and set your alerts
SILOS Where do you “fit” social media?
 
 
PROCESS How do you “organize” your social media efforts?
A good social media policy should… <ul><li>Define social media </li></ul><ul><li>Set rules for personal and professional u...
 
 
 
MANPOWER Who do you task or hire?
 
<ul><li>Frequently asked questions </li></ul><ul><li>What’s the ROI of social media? </li></ul><ul><li>What’s the best tim...
<ul><li>Frequently asked questions </li></ul><ul><li>What’s the ROI of social media? </li></ul><ul><li>What’s the best tim...
Who is the right fit? <ul><li>Professional communicator – online and offline </li></ul><ul><li>Technical competence </li><...
EDUCATION How do you empower your entire organization?
 
Build a certification program <ul><li>Develop and implement sustained social media training across your organization. </li...
PLATFORMS Where do you focus your efforts?
jamescridland via flickr 750 million+  active users 50% log in  every day Average # of friends:  130 700 billion minutes  ...
 
 
 
 
 
 
100 million users 40% log in to see what others are saying 50 million log in each day 230 million daily tweets 55% access ...
Getting more from Twitter: <ul><li>Connect with local and national media. </li></ul><ul><li>Follow, re-tweet and interact ...
Be responsible: You are what you tweet
 
 
100 million users 54% male / 46% female Average age: 43 51% earn more than $100k annually 23% earn more than $150k annuall...
How’s your rolodex? Average person will hold down 7-8 different careers in their lifetime. - U.S. Department of Labor Aver...
 
 
 
 
 
 
HARDLINKING Bridging the gap between  physical and  digital , fueled by mobile devices.
 
 
 
 
 
 
 
 
 
THANK YOU. NATHAN T. WRIGHT @nathantwright lavarow.com 515.999.LAVA hello @ lavarow.com
Upcoming SlideShare
Loading in …5
×

Iowa Non-profit Summit: Social media 2012 readiness

914 views

Published on

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Iowa Non-profit Summit: Social media 2012 readiness

  1. 1. 2012 SOCIAL MEDIA READINESS
  2. 2. @nathantwright
  3. 3. I answer questions about the Internet.
  4. 12. 99 PROBLEMS Today’s social media challenges: Catching up to the speed of information. Organizational silos. Lack of structure/process. No commitment to training and education. Not enough human beings. Lots of platforms.
  5. 13. THE SPEED OF INFORMATION How do you catch up?
  6. 15. 8,868 tweets per second 7,196 tweets per second - USA vs. Japan 5,500 tweets per second - D.C. quake
  7. 17. The last 210 years of information (+10 years) http://www.baekdal.com/articles/Management/market-of-information/
  8. 18. Get connected and set your alerts
  9. 19. SILOS Where do you “fit” social media?
  10. 22. PROCESS How do you “organize” your social media efforts?
  11. 23. A good social media policy should… <ul><li>Define social media </li></ul><ul><li>Set rules for personal and professional use and repercussions for abuse </li></ul><ul><li>Clearly state who can speak on behalf of the organization </li></ul><ul><li>Focus on opportunity vs. risk </li></ul><ul><li>More resources can be found at: http://socialmediagovernance.com/policies.php </li></ul>
  12. 27. MANPOWER Who do you task or hire?
  13. 29. <ul><li>Frequently asked questions </li></ul><ul><li>What’s the ROI of social media? </li></ul><ul><li>What’s the best time of day to post? </li></ul><ul><li>How many times should I post? </li></ul>
  14. 30. <ul><li>Frequently asked questions </li></ul><ul><li>What’s the ROI of social media? </li></ul><ul><li>What’s the best time of day to post? </li></ul><ul><li>How many times should I post? </li></ul>
  15. 31. Who is the right fit? <ul><li>Professional communicator – online and offline </li></ul><ul><li>Technical competence </li></ul><ul><li>Curiosity </li></ul><ul><li>Content creator </li></ul><ul><li>Self-starter </li></ul><ul><li>Journalism background is a bonus </li></ul><ul><li>Efficient </li></ul>
  16. 32. EDUCATION How do you empower your entire organization?
  17. 34. Build a certification program <ul><li>Develop and implement sustained social media training across your organization. </li></ul><ul><li>“ Graduates” get access to better tools and analytics, earn links, and are empowered to speak on behalf of the organization. </li></ul><ul><li>Get out ahead of your team members with guidance before they start on their own. </li></ul>
  18. 35. PLATFORMS Where do you focus your efforts?
  19. 36. jamescridland via flickr 750 million+ active users 50% log in every day Average # of friends: 130 700 billion minutes spent on Facebook each month http://www.facebook.com/press/info.php?statistics
  20. 43. 100 million users 40% log in to see what others are saying 50 million log in each day 230 million daily tweets 55% access Twitter via mobile devices http://blog.twitter.com/2011/09/one-hundred-million-voices.html Photo: victoriapeckham via flickr
  21. 44. Getting more from Twitter: <ul><li>Connect with local and national media. </li></ul><ul><li>Follow, re-tweet and interact with your peers. </li></ul><ul><li>Watch #hashtags around events to connect with others. </li></ul><ul><li>Use dashboard tools to filter and organize your streams and listen for keywords. (HootSuite, Tweetdeck, etc.) </li></ul><ul><li>Engage in broader conversations about your community. </li></ul><ul><li>Maintain a 90/10 ratio (interaction vs. broadcast). </li></ul><ul><li>Get the right mobile app for your phone. </li></ul><ul><li>Surprise and delight. </li></ul><ul><li>Use common sense. </li></ul>
  22. 45. Be responsible: You are what you tweet
  23. 48. 100 million users 54% male / 46% female Average age: 43 51% earn more than $100k annually 23% earn more than $150k annually Over 77% have a college degree 32% are middle management or above Source: Nielsen Online @Plan, Summer 2009 Photo: nanpalmero via flickr
  24. 49. How’s your rolodex? Average person will hold down 7-8 different careers in their lifetime. - U.S. Department of Labor Average person has 3 email addresses. - Direct Marketing Association Email addresses change at a rate of 31% per year. - Direct Marketing Association photo via lisa_yarost flickr.com
  25. 56. HARDLINKING Bridging the gap between physical and digital , fueled by mobile devices.
  26. 66. THANK YOU. NATHAN T. WRIGHT @nathantwright lavarow.com 515.999.LAVA hello @ lavarow.com

×