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    1. 2. Social Networking: The Pros and Cons Nathan Talbot
    2. 3. A Brief History… <ul><li>Founded by Harvard Student Mark Zuckerberg in February 2004 </li></ul><ul><li>Originally only available to students at Harvard (called The Facebook) </li></ul><ul><li>December 2004: Facebook user base stands at 1 Million. </li></ul><ul><li>PayPal co-founder Peter Thiel gives Facebook $500,000 </li></ul><ul><li>August 2005: Facebook.com is launched </li></ul><ul><li>September 2005: More universities, high schools and colleges added </li></ul><ul><li>2006: Facebook declined an offer of $750 Million from a buyer </li></ul><ul><li>2007: Facebook launches its free classified Ads service (Marketplace) </li></ul><ul><li>2007: Facebook Platform launched </li></ul><ul><li>October 2007: Microsoft buys 1.6% stake in Facebook: $240 Million. </li></ul><ul><li>November 2007: Facebook Ads Service announced </li></ul>
    3. 4. How it Compares… -Stats Statistics correct as at November 2007 14-18 18-24 Primary Age Group 350,000 200,000 New Users Daily 185 Million 50 Million Current Users MySpace Facebook
    4. 5. How it Compares… -Features ✗ ✓ Tagging of Friends ✗ ✓ Ease of use (i.e. navigation) ✗ ✓ Easy to share things with friends ✗ ✓ Finding Friends ✓ ✓ Community: Groups, Events etc ✗ ✓ Specialist Networks ✓ ✗ Editable profile layouts & themes ✗ ✓ Customisable Applications ✓ ✓ Videos & Pictures ✓ (limited) ✓ Privacy Controls MySpace Facebook
    5. 6. Pros and Cons Let’s look at a few of the pros and cons of Facebook * Dependant on privacy settings Distraction (from work) Sharing of Pictures, Videos and Notes (Blogs) Privacy Concerns * Many fields for personal information No profile themes Simple layout Unwanted Advertising * Customizable Applications Annoying Notifications Friend Finder Cons Pros
    6. 7. Social Networking: Privacy <ul><li>Easy to publish personal information </li></ul><ul><li>Just as easy for others to find it </li></ul><ul><li>Publishing of incriminating pictures. </li></ul><ul><li>Employers known to check applicants on Facebook </li></ul>
    7. 8. To Summarise <ul><li>Social Networking is a Web 2.0 technology. </li></ul><ul><li>Sites such as Facebook, MySpace and Bebo continue to grow in popularity. </li></ul><ul><li>Ever evolving and changing to users needs </li></ul><ul><li>Businesses seeing these sites as key advertising opportunities. </li></ul>
    8. 9. (Yes, but only my friends can see it!) Any Questions?

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