Running Meetups using Social Networks


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After starting off with "Auckland Web" in New Zealand in 2005 - mainly for personal reasons of keeping up with the web. I moved to London in 2007 and started "London Web" - I talk about what works and doesn't, and what is helping with social network tools now - of which there are many.

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Running Meetups using Social Networks

  1. 1. Running Meetups using Social Networking Tools @nathanlon How we started with LondonWeb
  2. 2. The beginnings • Pub meetings • Enthusiastic people • Auckland early 2005 • Grew to the largest meetup in New Zealand with 180 people a month and international speakers
  3. 3. The Requirement • To network and keep sane • An appropriately sized venue • Quiet and private venue • Location - that is central and close to tubes • Charged a flat rate (not required drink minimum) • Provide or have access to drinks
  4. 4. Set up • Don’t start a community, hook into one that already exists • LondonWeb was originally London Web Design Meetup – already had a following, but only 4 people turning up on the night • Focus on a process and map it out – then change it as needed – A lot of time went into working out everything from introductions, to introduction emails
  5. 5. Early Methods • Calling web developers using the phone book • Having a clear agenda • A good URL – • A better name “Auckland Web” • Get a core team and discuss what works • Venue is key – we played off two universities at one point • Ask for involvement and who wants to share
  6. 6. Newer methods • Ask for re-tweets by the speakers • Use speakers twitter names when twittering – they will re-tweet • Supply and demand – release of tickets is an art form
  7. 7. Social Networking sites • – • – failed – • – • Facebook – group – started with a – • – • –
  8. 8. Gathering Community • Write good content • Detail the way to get there: – ton/ • Get sponsorship to grow the venue
  9. 9. During the meetup • Set up a twitter hash tag #londonweb • Retweet talk using the meetups twitter account @london_web • Thank the sponsors • Ask the speakers for feedback • Tell people where to find slides • Advertise the podcast • Don’t go too late
  10. 10. URLs and a great domain • Even if you ask for loan of the domain – so you don’t have to pay high prices • Redirect to a domain you own if it’s not yours: – redirects to • Use with a custom shortener and track •
  11. 11. After the event • Always thank sponsors • Put the slides on slideshare and lanyrd • Rate the meetup online • Get the podcast on both iTunes & vimeo (youtube only allows 10 minutes) • Send out a message about the podcast being available
  12. 12. Supply and Demand • Create urgency, but be careful • If you release too early, people forget or find something else and stay RSVPd • If you release too late, people don’t get warning • Use sponsors to allow pre-release with their network