Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Running Meetups using Social Networks

939 views

Published on

After starting off with "Auckland Web" in New Zealand in 2005 - mainly for personal reasons of keeping up with the web. I moved to London in 2007 and started "London Web" - I talk about what works and doesn't, and what is helping with social network tools now - of which there are many.

  • Be the first to comment

  • Be the first to like this

Running Meetups using Social Networks

  1. 1. Running Meetups using Social Networking Tools @nathanlon How we started with LondonWeb
  2. 2. The beginnings • Pub meetings • Enthusiastic people • Auckland early 2005 • Grew to the largest meetup in New Zealand with 180 people a month and international speakers
  3. 3. The Requirement • To network and keep sane • An appropriately sized venue • Quiet and private venue • Location - that is central and close to tubes • Charged a flat rate (not required drink minimum) • Provide or have access to drinks
  4. 4. Set up • Don’t start a community, hook into one that already exists • LondonWeb was originally London Web Design Meetup – already had a following, but only 4 people turning up on the night • Focus on a process and map it out – then change it as needed – A lot of time went into working out everything from introductions, to introduction emails
  5. 5. Early Methods • Calling web developers using the phone book • Having a clear agenda • A good URL – meetup.co.nz • A better name “Auckland Web” • Get a core team and discuss what works • Venue is key – we played off two universities at one point • Ask for involvement and who wants to share
  6. 6. Newer methods • Ask for re-tweets by the speakers • Use speakers twitter names when twittering – they will re-tweet • Supply and demand – release of tickets is an art form
  7. 7. Social Networking sites • Meetup.com – http://www.meetup.com/londonweb/calendar/14226645/ • Ning.com – failed – http://webscale.ning.com/ • SocialGO.com – http://londonweb.socialgo.com/ • Facebook – group – started with a – http://www.facebook.com/group.php?gid=382749332752 • Plancast.com – http://plancast.com/p/2xm2 • Lanyrd.com – http://lanyrd.com/2010/londonweb-september/
  8. 8. Gathering Community • Write good content • Detail the way to get there: – http://www.prospertechnologies.com/images/hox ton/ • Get sponsorship to grow the venue
  9. 9. During the meetup • Set up a twitter hash tag #londonweb • Retweet talk using the meetups twitter account @london_web • Thank the sponsors • Ask the speakers for feedback • Tell people where to find slides • Advertise the podcast • Don’t go too late
  10. 10. URLs and a great domain • Even if you ask for loan of the domain – so you don’t have to pay high prices • Redirect to a domain you own if it’s not yours: – Londonweb.org redirects to londonwebmeetup.org • Use bit.ly with a custom shortener and track • http://bit.ly/moz-london-web-cruise
  11. 11. After the event • Always thank sponsors • Put the slides on slideshare and lanyrd • Rate the meetup online • Get the podcast on both iTunes & vimeo (youtube only allows 10 minutes) • Send out a message about the podcast being available
  12. 12. Supply and Demand • Create urgency, but be careful • If you release too early, people forget or find something else and stay RSVPd • If you release too late, people don’t get warning • Use sponsors to allow pre-release with their network

×