5 Questions That Change The Web

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  • Chad Williams Served with a ministry for 7 years as Internet Ministry Director and CTO 5Q Communications for 3 years helping LOTS of ministries with website
  • 5 Questions That Change The Web

    1. 1. Chopsticks: How to use them, and why they’re the best! <ul><li>Nathan Ho </li></ul><ul><li>[email_address] http://www.ask5Q.com / </li></ul>
    2. 2. Five Questions that can Change The Web <ul><li>Nathan Ho </li></ul><ul><li>[email_address] http://www.ask5Q.com / </li></ul>
    3. 3. Why Nathan Ho is up front... <ul><li>Child Evangelism Fellowship </li></ul><ul><ul><li>Network and PC administrator </li></ul></ul><ul><ul><li>PC technician </li></ul></ul><ul><ul><li>Support and training </li></ul></ul><ul><li>Gospelcom.net </li></ul><ul><ul><li>Alliance Support (400+ ministries) </li></ul></ul><ul><li>5Q Communications, Inc. </li></ul><ul><ul><li>Support Lead </li></ul></ul><ul><ul><li>Programmer </li></ul></ul><ul><ul><li>Systems Administrator </li></ul></ul><ul><li>Chopstick and Mac user </li></ul>
    4. 4. Change the WEB !? Really? Romans 10:14 (NASB) “ How then will they call on Him in whom they have not believed? How will they believe in Him whom they have not heard? And how will they hear without a preacher? ”
    5. 5. <ul><li>http://www.dokimos.org/ajff/ </li></ul>
    6. 6. 1. Who Is Your Audience? <ul><li>Age (example: facebook) </li></ul><ul><li>Gender </li></ul><ul><li>Financial situation </li></ul><ul><li>Occupation </li></ul><ul><li>Political standing </li></ul><ul><li>Religious Affiliations and leanings </li></ul><ul><li>Likes and dislikes </li></ul>
    7. 7. 1. Who Is Your Audience? <ul><li>EXAMPLE: Web personas and archetypes* </li></ul><ul><ul><li>age / gender </li></ul></ul><ul><ul><li>life situation (married, single, finances?) </li></ul></ul><ul><ul><li>attitudes (happy, easy-going, anxious, etc) </li></ul></ul><ul><ul><li>skills and goals (education, etc) </li></ul></ul><ul><ul><li>schedule and available time (family? work?) </li></ul></ul><ul><ul><li>behavior patterns (work travel? kids care?) </li></ul></ul><ul><ul><li>how they find your site (friend, search engine, etc) </li></ul></ul><ul><ul><li>technology used (computers,browsers,etc) </li></ul></ul>http://www.bruceclay.com/design/articles/webpersona.htm
    8. 8. <ul><li>faithfacts.org </li></ul>
    9. 9. <ul><li>joniandfriendsradio.org </li></ul>
    10. 10. 2. How Do You Define Success? <ul><li>Donations </li></ul><ul><li>Sales </li></ul><ul><li>Leads </li></ul><ul><li>Lives Impacted </li></ul><ul><li>Building Community / Social interactions </li></ul><ul><li>Inform </li></ul><ul><li>Tools: Google Analytics, Quantcast, ClickTracks, Internal reporting </li></ul><ul><li>Brian Tol: “Hits, Pageviews and other Lies” </li></ul>http://www.slideshare.net/wiremine/hits-pageviews-and-other-lies
    11. 11. <ul><li>www.google.com/analytics </li></ul>
    12. 13. <ul><li>www.actsweb.org </li></ul>
    13. 14. <ul><li>ListenersBible.com </li></ul>
    14. 15. 3. What is the Primary Action? <ul><li>Read? Fill out form? Donate/Purchase?Volunteer? </li></ul><ul><li>What do you want the users to do? </li></ul><ul><li>Each page should have a call to action </li></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><ul><li>Read the next / newest article </li></ul></ul></ul><ul><ul><ul><li>Sign up for RSS </li></ul></ul></ul><ul><ul><ul><li>Join Community </li></ul></ul></ul><ul><ul><ul><li>Point to Related Articles / products </li></ul></ul></ul><ul><ul><li>No Dead End Pages </li></ul></ul>
    15. 16. Example Strategy
    16. 17. 4. Does Your Design and Text Communicate Effectively? <ul><li>Serve the audience </li></ul><ul><li>Visual Hierarchy </li></ul><ul><li>Use Conventions (naming, layout, etc) </li></ul><ul><li>Make it Obvious What’s Clickable </li></ul><ul><li>Good use of White space </li></ul>
    17. 18. <ul><li>FirstFruit.org </li></ul>
    18. 19. <ul><li>FirstFruit.org </li></ul>
    19. 20. <ul><li>DOORinternational.org </li></ul>
    20. 21. <ul><li>DOORinternational.org </li></ul>
    21. 22. 5. Are Your Systems Integrated and Compliant? <ul><li>Integrated with other marketing processes </li></ul><ul><li>Integrated with other ministry processes </li></ul><ul><ul><li>When a person signs up for an email list, do flow right into the donor cultivation process? </li></ul></ul><ul><ul><li>If a person donates via a check in the mail, are they tracked for thanks and other appropriate responses? </li></ul></ul>
    22. 23. <ul><li>ListenersBible.com </li></ul>
    23. 24. Five Strategic Questions <ul><li>Who is your audience? </li></ul><ul><li>How do you define success? </li></ul><ul><li>What is the primary action? </li></ul><ul><li>Does your design and text communicate effectively? </li></ul><ul><li>Are your systems integrated and compliant? </li></ul>
    24. 25. 5Q Communications <ul><li>[email_address] </li></ul><ul><li>http://www.5Qcommunications.com </li></ul>

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