Video - http://www.youtube.com/watch?v=-QDkR-Z-69Y<br />Source CNN News<br />
Brand Protection<br /><ul><li>74% of employed Americans surveyed believe it is easy to damage a brand’s reputation via sites such as Facebook, Twitter and YouTube.
1/3rd of employed respondents say they never consider what their boss would think before posting materials online.
61% of employees say that even if employers are monitoring their social networking profiles or activities, they won’t change what they are doing online.
54% of employees say a company policy won’t change how they behave online</li></ul>Source Deloitte Ethics & Workplace Survey, 2009<br />
Social Media Best Practices<br />What Should I Know? <br />• Corporate Guidelines• Personal vs. Corporate?• Employee & Customer Interaction• Damage Control • Etiquette• Guard Your Information<br />
Protecting Your Image<br />Best Practice No. 1:Establish CorporateGuidelines<br />
IBM and Intel<br />IBM and Intel each established guidelines for their employees who participate in social media. These market leaders were essentially saying, “have at it out there on blogs, social networks, Twitter, etc. But make sure you know the company’s expectations.” These guidelines represent a milestone in large enterprises’ comfort with social media.<br />Source Hutch Carpenter - bhc3.wordpress.com/2008/12/<br />
Domino’s Challenge<br />Challenge: Domino’s Pizza was faced with the challenge of re-establishing their clients’ and investors’ trust<br /><ul><li>Discredit the content of the video and its producers
Respond fast and efficiently in order to stop the snowball effect
Minimize the issue to avoid alarming investors, since the company’s share value had been dancing up and down with the lowest rates in the last 5 years.</li></li></ul><li>Domino’s Solution<br />Solution:<br /><ul><li>Utilize the same means of communication. Replied with a YouTube video message and created @dpzinfo an official Twitter account.
Re-focused the attention of clients back to the product “pizza” by building alliances with bloggers and giving away free food in order to reconcile with the product.
Showed enough pro-activity to investors to reach the highest share value in the last 6 months. During this time DPZ Reached up to 9.14 vs. 3.28 five months ago.</li></li></ul><li>Rules of Engagement<br />Best Practice No. 5:Have some etiquette<br />
Create Your Rules<br />Rules of Engagement:<br />Be transparent.<br />Be judicious.<br />Are you adding value?<br />Create some excitement.<br />Did you screw up?<br />
Stay In Control<br />Best Practice No. 6:Guard Your Information<br />
Are You Exposed?<br />Exposure over 12 months:<br /><ul><li>Email number 1 threat
Monitor Your Brand<br />Monitoring Tools:<br />Social media provides a way to market yourself, your business, your products and services.Tools such as Brandwatch, TweetDeck and Socialmention help you monitor your brand.<br />
Video: http://www.youtube.com/watch?v=ihpgypxkcis&feature=channel<br />Source CBSOnline.com - The Early Show<br />
Warren Buffett once famously said…“It takes twenty years to build a reputation, and five minutes to ruin it.”<br />
Who, What, Where, Now?<br />What are the Next Steps?<br />Join the conversation<br /> • Who, what, when, how can you help?<br />Create a Manageable Plan • Social media takes time<br />Measure & Monitor • Adjust as needed<br />