Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Strategisch scoren met social media

175 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

Strategisch scoren met social media

  1. 1. (c) Gustaaf.Vocking@power2improve.nl Strategisch scoren met social media !"#$"%&'()*'#'+",(-.!"#$"%&'/0( 1'2&3!'2&34(5+3#'67"+4(89:;<:8;=9(
  2. 2. (c) Gustaaf.Vocking@power2improve.nl Wie ben ik? !  !"#$%&'(&)*+$,-+'+.&/$ !  0--12$3-/'+/'$,%,$4&/5$ !  ,-6*&)$478*/+88$3(&/9+$!&/&9+"$ !  !&/&9+"$:+;$<+)&=-/8$>-2&1-/+$ !  ?-8'2-6$>+"&/2+".&/&9+.+/'$ !  ?-8*=+@+$?8A6(-)-9*+$ !  BC*D+"&&"$@&/$(+'$E+$77"$FGHHIJ$ !  K/*=&'-"$,!3HLH$ !  M+6+"=N6++"2$6-&6($ !  K/'+"/&=-/&&)$'"&*/+"$+/$8O"+5+"$
  3. 3. (c) Gustaaf.Vocking@power2improve.nl Social media in Nederland LPL$.*)Q-+/$ RSTU$ LPT$.*)Q-+/$ T$.*)Q-+/$ IPE$.*)Q-+/$ VPW$.*)Q-+/$ 4*9$T$GHEX$
  4. 4. (c) Gustaaf.Vocking@power2improve.nl Strategische social media
  5. 5. (c) Gustaaf.Vocking@power2improve.nl Van push… >'?,@("A',B*,C(( $ K'Y8$/-$)-/9+"$&;-7'$ 8(-7=/9$'(+$)-72+8'$$
  6. 6. (c) Gustaaf.Vocking@power2improve.nl Van push naar pull… naar pull!
  7. 7. (c) Gustaaf.Vocking@power2improve.nl Gratis marketing- en ideeënmachine?
  8. 8. (c) Gustaaf.Vocking@power2improve.nl Niet alleen positief
  9. 9. (c) Gustaaf.Vocking@power2improve.nl Hoe is de stemming? :*+$9++1$Q+$2+$$ .++8'+$&&/2&6('Z$$
  10. 10. (c) Gustaaf.Vocking@power2improve.nl Waar praten ze over? 0-+$@&&5Z$ !+'$C*+Z$ K/@)-+2Z$ 4+(-+[+Z$
  11. 11. (c) Gustaaf.Vocking@power2improve.nl Engagement 3-$ 6"+&=+$ ]&6*)*'+"+/$ ,=.7)+"+/$ ^*&)--9$ _7*8'+"+/$ D'%"B'(
  12. 12. (c) Gustaaf.Vocking@power2improve.nl Waarover ben jij enthousiast? Onvergetelijke ervaring: :&&"$+/$(-+$@&&5$2++)$ $Q*Q$Q-7C$+/'(-78*&8.+Z$ ! `*'8'+5+/2F+J$2*+/8'aO"-276'$ ! ]&/'&8=86($;+(&/2+)2$ ! K/9+8O++)2$-O$Q+$;+(-+[+/$ ! >&/$.+/8$'-'$.+/8$ ! ?"*Q8$
  13. 13. (c) Gustaaf.Vocking@power2improve.nl Geef je fans erkenning (DObaaA-7'7#;+a*c;-<de"75!$ $
  14. 14. (c) Gustaaf.Vocking@power2improve.nl Geef je fans erkenning !  4+86(-7C$+/$;+(&/2+)$c+$&)8$ 9+C&&"2++"2+$6-))+9&Y8$ !  M++1$c+$6"+2*'8$@--"$C&'$c+$2-+/$ !  ^++)$(7/$*2++f/$ !  <+'C++'$6-..+/'8$ !  ?-8'$(7/$*/8*9('8$-O$Q+$C+;8*'+$ !  _&&'$c+$"+9+).&=9$C+'+/$C&'$Q+$ F.+'$(7/$*/O7'J$2-+'$
  15. 15. (c) Gustaaf.Vocking@power2improve.nl Don’t be stupid!
  16. 16. (c) Gustaaf.Vocking@power2improve.nl Don’t be stupid!
  17. 17. (c) Gustaaf.Vocking@power2improve.nl Don’t be stupid!
  18. 18. (c) Gustaaf.Vocking@power2improve.nl Medewerkers als ambassadeur M+C-/+$ .+2+C+"5+"8$Gg$ .++"$@+"'"-7C2$ 2&/$3hiY8$ j66-7/'8$@&/$9+C-/+$ .+2+C+"5+"8$(+;;+/$EHg$.++"$ @-)9+"8$2&/$6-"O-"&'+$&66-7/'8$ ,)+6('8$GU$$ -@+")&O$ !+2+C+"5+"8$2+)+/$$ GWU$.++"$7")Y8$-@+"$ (+'$;+2"*Q1$ 4+"+*5$7")Y8$ .+2+C+"5+"8$GbE$ '#&#@#$6-"O-"&'+$$ 4+"+*5$kY8$-@+"$ ;+2"*Q1$GXbE$
  19. 19. (c) Gustaaf.Vocking@power2improve.nl ?+"8--/$2*+$cY/$C+"59+@+"$c-C+)$-/)*/+$&)8$-l*/+$@+"2+2*9'$'+9+/$ 5"*=+5$+/$17/9++"'$&)8$O)+*';+c-"9+"#$ $ !  %&&"$86(&m/9$GHU$@&/$2+$.+2+C+"5+"8$*8$.+2+C+"5+"&6=@*8'$$ !  %-9$++/8$LLU$(++[$2+$O-'+/=+$-.$+"$++/$'+$C-"2+/$ Medewerker-activist 4"-/b$h.O)-A++8$<*8*/9b$,+*c*/9$'(+$iOO-"'7/*'A$*/$h.O)-A++$j6=@*8.$$:+;+"$,(&/2C*65$
  20. 20. (c) Gustaaf.Vocking@power2improve.nl Ondersteun activisten !  LLU$@&/$2+$C+"59+@+"8$8=.7)++"'$.+2+C+"5+"8$-.$ */1-".&=+$-@+"$2+$-"9&/*8&=+$@*&$8-6*&)$.+2*&$'+$2+)+/$ !  ,*9/*N6&/'$C&&"86(*Q/)*Q5+"$2&'$2+c+$.+2+C+"5+"8$(+)O+/$$ -.$2+$@+"5--O$'+$8=.7)+"+/$FIGU$@8#$XVUJ$ 0-+$-/2+"8'+7/+/b$ !  B-+9&/9$9+@+/$'-'$8-6*&)$.+2*&$-O$(+'$C+"5$ !  >--"c*+/$@&/$6-/'+/'$-@+"$C+"59+@+"$ !  >--"c*+/$@&/$'--)8$-.$.&55+)*Q5$'+$2+)+/$$$ 4"-/b$h.O)-A++8$<*8*/9b$,+*c*/9$'(+$iOO-"'7/*'A$*/$h.O)-A++$j6=@*8.$$:+;+"$,(&/2C*65$
  21. 21. (c) Gustaaf.Vocking@power2improve.nl Social storytelling
  22. 22. (c) Gustaaf.Vocking@power2improve.nl Employee Brand Relationship Model B+@"+2+/$ _-A&&)$ 4*Q2"&9+/$&&/$8766+8$ h.O-C+"+2$ j&"c+)+/2$ j&/;+@+)+/$
  23. 23. (c) Gustaaf.Vocking@power2improve.nl Hoe moet het wel?
  24. 24. (c) Gustaaf.Vocking@power2improve.nl Erkenning = trots = delen! (DO8baaC+"5#&(#/)aC+"5+/;*Q&);+"'(+*Q/$ $
  25. 25. (c) Gustaaf.Vocking@power2improve.nl Faciliteer je fans!
  26. 26. (c) Gustaaf.Vocking@power2improve.nl Strategisch scoren met social media (DObaaA-7'7#;+aVM]6j):(4!$ $
  27. 27. (c) Gustaaf.Vocking@power2improve.nl Meer tips? >-)9$?-C+"GK.O"-@+$-O$]&6+;--5$ M"&=8$+;--5b$$ (DObaa-C#)AaA*X>-$ $ $ !+)2$Q+$&&/$@--"$2+$/*+7C8;"*+1b$$ (DObaa-C#)Aa)n+,W$ $ $$$$$$$$$$$$
  28. 28. (c) Gustaaf.Vocking@power2improve.nl Vragen? %&'(&)*+#,-+'+.&/o?-C+"GK.O"-@+#6-.$ $ o%&'(&)*+1$a$o?-C+"GK.O"-@+$ %&'(&)*+$,-+'+.&/$a$?-C+"GK.O"-@+$ %&'(&)*+$,-+'+.&/$a$?-C+"GK.O"-@+$

×