Making REAL Money in the
Independent Music Business
A users guide to making a living
doing what you love…making
music!
By ...
Who am I?
Me
• 22 years as a working musician
• Making and performing music was my sole
source of income
• Live performance, studio ...
Thoughts
Music is intrinsically worth whatever
someone is willing to pay for it.
Writing a “hit song”
means nothing unless...
Thoughts
• The “total package”
record executives
speak of are those
folks who can write,
sing, or play an
instrument, look...
Thoughts
“Every deal ever written in this town came
through a set of attorneys!”
Money in Music
• So what are the ways people make
REAL money in the music business?
– Live performances
– Jingle productio...
Performance
• Most musicians begin with live
performances as a means to generate
income.
• In today’s world, venues are fe...
Get Honest Opinions
• Get honest opinions and trust them.
• Let strangers hear your music and offer
honest appraisals of y...
Know what you do well!
• Compare your abilities to others already
successful in the music business.
• Singing on key?
• Pl...
Fans, fans, fans…
• Live performances begin and end with
drawing a crowd.
• How many of your friends and family
would come...
Truth about performance!
1. If you don’t have friends that will come
out and see your show, how do you
expect to draw stra...
Truth
• Club and venue owners will WANT to book
your band if they KNOW you draw a
crowd.
• But you have to PROVE you can d...
But…
• If I get a record deal, won’t they book me
into clubs and concerts?
Record Deals: 411
– Getting one!
– Advances
– Recording
– Edits
– Publishing
– Touring
– Final say
Getting One!
• Most record deals come from a lot of pre-
work on attorneys, labels, and others.
• Research into how well a...
Advances
• IF your material is awesome and
• IF your showcase went well…
• The label MAY offer you a development
deal or a...
Development Deal
• Development deals are where a label likes
the act but maybe not the material, the
look, the current pre...
Distribution Deal
• The standard “deal” these days is for the
label to buy already finished musical
products and offer to ...
Distribution Deal
• In any case, the distribution deal is often
the most sought after and can truly have a
huge impact on ...
Recording
• So…in order to get a terrific distribution
deal…you have to have a terrific record.
• Recording these days can...
Edits
• Editing refers to the choice of songs,
arrangements, parts, and even band members.
• Don’t be afraid to edit thing...
Publishing
• Labels have publishing firms built in. When you
sign, they will assign you a publisher they have
worked with....
Songwriting
• But I WRITE songs that I want others to
sing…
• If you are a songwriter, and who isn’t, you
have virtually N...
Songwriting
• If you write country, MOVE TO
NASHVILLE!
• If you write pop or rock, MOVE TO L.A.
• If you write Broadway tu...
Thoughts
• To listen to songs submitted by literally
thousands of writers is not only time
consuming, but could cause lega...
Songwriting Connections
• The ONLY songwriting deals I ever hear
about happen because a songwriter either
knows the artist...
Publishers
• Publishers should ONLY want a
percentage of publishing rights on your
material.
• NEVER pay for a publishers ...
Agents
• Agents and management companies are usually
paid for by percentages of sales or prearranged
contracts.
• Most rep...
Agents
• Agents can also function as, or hire, road
managers to address taking care of
transportation, lodging, food, etc ...
Touring
• The truth about the music business is that
is involves endless travel and endless
performances across various re...
Touring
• The life of even the most successful
musicians and singers is full of one night
stands in various cities.
• The ...
Touring
• Most labels, even small ones, will require
you to set up and live with a minimum
amount of touring.
• When you h...
Final Say
• When and if you are lucky enough to have
ANYONE interested in helping you
because of your talent, whether it i...
Scams
• Pay to play clubs and venues
• Placement services (paid)
• Contests with entry fees (paid)
• Showcases (paid)
• So...
Another Route
• So…you have heard the scams and heard
how the business can rape you of every
dime you make, even when you ...
Make connections and DO IT
YOURSELF!
• LEARN about the music business.
• LEARN about commerce.
• UNDERSTAND what you do we...
Fans
• Starts with friends and family…
• Move to those seeing live shows…
• Word of mouth for certain genres…
• Direct and...
Fan Inquiry
• Find out what songs THEY like that you do
live.
• Make recordings of those and sell them to
the people who T...
Stay Legal
• USE copyright office and publishers who
are reputable to license and record your
music
• Don’t record other’s...
Stay Legal
• Find reputable music attorneys to
represent you and your material
• Find reputable song pluggers to
represent...
Avoiding the…
…inevitable sea of mediocrity!
Production
• Reaper
• Audacity
• Wax Debug Mode
• Media Coder
Production
• Musicians
• Loops
• Production Companies
• Demo Producers
• Canned Music
Marketing
• Facebook
• MySpace
• OurStage
• Live Shows
• Word of Mouth
• College Networking
– Webkins
– Second Life
Distribution
• Amazon
– Borders
– Target
• CD Baby
– Target
– Overseas and Europe
– I Tunes
– Rhapsody
Doing the Math
• So…you record an entire CD on Reaper and mix
it down to a nice finished product!
• So…you get that produc...
Doing the Math
• So…you have invested close to 10000
dollars into a CD and have 5000 copies of
that CD in boxes in your li...
Doing the Math
• The whole point here is that if you are…
– Playing live every now and then
– Have built a fanbase that li...
Doing the Math
• Each CD should sell for between ten to
twelve bucks, depending on the number of
tracks.
• If you have inc...
Doing the Math
Doing the Math
• So, you invested ten grand, sold fifty
grand, and profited forty grand!
• That is what I call success in ...
Doing the Math
• On a more conservative line…which I
suggest you do with your first release:
• Only press 1000 CDs
• This ...
Doing the Math
• If not, play out more…
• Make more contacts through social
networking…
• Develop more fans that want and ...
One of my friends said…
• “I hate these music competitions online
because sometimes its just about who has
the most friend...
• This applies to everyone…even the big
acts!
• Don’t you think Kelly Clarkson would want
to have the same number of fans ...
Options
• It’s the same thing for YOU only on a
limited scale!
• The beauty of the business NOW is that
big labels don’t d...
Airplay is NOT the goal!
$4.46 for DIGITAL DISTRIBUTION SALES through Apple iTunes
$4.46 for DIGITAL DISTRIBUTION SALES th...
Getting airplay only…
• Gets your name out there,
• Promotes any live shows you might be
doing,
• Sells some product,
• An...
WAIT A MINUTE!??!
• Do you mean I spent all that time
recording songs and can’t make much
money having them played on radi...
Huh?
• That is EXACTLY what major artists have
done for years.
• The labels have always made the lion’s
share of money off...
Songs
• In today’s market, it almost makes sense
to simply GIVE AWAY your recorded
music to any fans that will have it.
• ...
Money
• Since the cost of actually MAKING music
on your computer is almost FREE, you
really have nothing to lose by giving...
Money
• You may sell five or six at live shows, but
what if you could PACK the live show with
people who already like your...
Airplay
• Getting airplay today is EASIER than ever!
• There are more radio stations now playing
independent music.
• It h...
Resources
• My book contains over 500 radio stations
that WILL play independent music if they
like it!
• College radio is ...
Resources
• If you can begin to offer on-air interviews,
station IDs, or jingles to college radio, you
will start friendsh...
Thought
• While American college radio remained
R.E.M.'s core support, the band was
beginning to chart hits on mainstream ...
Jingle Production
• Advertising companies
• Radio stations
• Business owners YOU might know!
• Find avenues that might nee...
Thought
• The truth about songwriter royalties is that
they AIN’T MUCH!
• Even with a million selling hit song, the
writer...
Royalties
• Don’t spend it all at once!
With that said…
• Even though royalty checks can be small,
they do keep coming.
• Even from commercial production!
• So…wh...
Music Scores
• Television and Movies use a lot of music.
• Start small
• Find people who NEED music for some
projects
• Co...
Corporate Videos
• Corporations often need music behind
corporate training videos.
• They would rather pay you 200 bucks f...
Specialty Music
• Find videographers and wedding
photographers and offer to music beds
behind their videos.
• These fees c...
Specialty Music
• Birthday songs, anniversary songs,
divorce songs, birth songs, etc.
• People LOVE hearing songs written ...
Specialty Music
• Expand your own thinking and find places
in life that use or want music…
• Then place your self as the p...
Thoughts
• Breaks are made, not found.
• If you work hard, stay focused, and be
creative; music can offer a myriad of ways...
So…buy my book and get
going!
http://www.amazon.com/Making-
Money-Independent-Music-
Business/dp/1257877836
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Making REAL Money in the Independent Music Business

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This presentation gives a brief overview of how to make money as an independent musician. It is meant as a primer for new and struggling musicians to answer frequent misconceptions about the music industry and explain the process of success as a performing artist.

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Making REAL Money in the Independent Music Business

  1. 1. Making REAL Money in the Independent Music Business A users guide to making a living doing what you love…making music! By Nate Sparks
  2. 2. Who am I?
  3. 3. Me • 22 years as a working musician • Making and performing music was my sole source of income • Live performance, studio musician, jingle writer, songwriter, producer, publisher. • Owned two homes, cars, trucks, a boat • Average annual income of about 50k • REAL money!
  4. 4. Thoughts Music is intrinsically worth whatever someone is willing to pay for it. Writing a “hit song” means nothing unless others can hear it. Not everyone is talented. Talent applies to looks AND abilities. Record labels have no shortage of talented and good looking people.
  5. 5. Thoughts • The “total package” record executives speak of are those folks who can write, sing, or play an instrument, look good doing it...and have LOTS of money to back them!
  6. 6. Thoughts “Every deal ever written in this town came through a set of attorneys!”
  7. 7. Money in Music • So what are the ways people make REAL money in the music business? – Live performances – Jingle productions – Writing and/or scoring videos – Movie and television scores – Producing or performing other peoples music – Ringtones – Video games – Arranging music for others – Etc.
  8. 8. Performance • Most musicians begin with live performances as a means to generate income. • In today’s world, venues are fewer and pay is limited. • So, building and keeping a fan base is crucial. • Everything starts at home!
  9. 9. Get Honest Opinions • Get honest opinions and trust them. • Let strangers hear your music and offer honest appraisals of your abilities. • Look in the mirror and judge your looks, marketability, etc. • What statement does your look make? • Are you offering something different and original?
  10. 10. Know what you do well! • Compare your abilities to others already successful in the music business. • Singing on key? • Playing and performance equal? • Can you write a catchy tune? • Are you marketable? • Are you a good person? (Toughest question but one of the LEADING indicators of success in this business!!)
  11. 11. Fans, fans, fans… • Live performances begin and end with drawing a crowd. • How many of your friends and family would come out and listen to you perform? • How many would PAY to listen to you perform? • How do you get strangers to come listen? • Who do your friends and family know that could come, pay, and listen?
  12. 12. Truth about performance! 1. If you don’t have friends that will come out and see your show, how do you expect to draw strangers? 2. Friends and family are the core of building a fanbase. 3. Use your friends to tell their friends, Facebook, Twitter, MySpace, etc. 4. Offer incentives to fans that attend shows! (free CDs, t-shirts, pictures, etc.)
  13. 13. Truth • Club and venue owners will WANT to book your band if they KNOW you draw a crowd. • But you have to PROVE you can draw the crowd. • Build the fanbase FIRST, then try and find the gigs that will bring YOUR fans.
  14. 14. But… • If I get a record deal, won’t they book me into clubs and concerts?
  15. 15. Record Deals: 411 – Getting one! – Advances – Recording – Edits – Publishing – Touring – Final say
  16. 16. Getting One! • Most record deals come from a lot of pre- work on attorneys, labels, and others. • Research into how well a group is doing on their own, the look, material, right fit for the label, EXISTING FANBASE,etc. etc. etc. • Interest from a label usually is followed by a showcase to label executives, if the material considered is good enough.
  17. 17. Advances • IF your material is awesome and • IF your showcase went well… • The label MAY offer you a development deal or an actual distribution deal. • This will usually be accompanied by an advance (if they REALLY like you) which are monies LOANED to the act based on recouping funds plus interest when the cut sells.
  18. 18. Development Deal • Development deals are where a label likes the act but maybe not the material, the look, the current press, etc. • The label will sign the act and provide producers, arrangers, other musicians, or rework the act into something they want and think will sell. • Virtually NOBODY is getting development deals anymore.
  19. 19. Distribution Deal • The standard “deal” these days is for the label to buy already finished musical products and offer to distribute them to radio, television, media, and retail in return for a hefty percentage (around 90s). • The artists keeps certain rights (publishing and writers) and the label gets the lions share of sales monies.
  20. 20. Distribution Deal • In any case, the distribution deal is often the most sought after and can truly have a huge impact on the right artists. • As the music industry has moved away from physical sales and into online downloads, it is even tougher for the label to make money “90 cents at a time”.
  21. 21. Recording • So…in order to get a terrific distribution deal…you have to have a terrific record. • Recording these days can be done anywhere by anyone with an ear…. • But the ear is the key! • Producers take original songs and turn them into hits that have a “produced” sound. • Lets listen…
  22. 22. Edits • Editing refers to the choice of songs, arrangements, parts, and even band members. • Don’t be afraid to edit things out and in to see what they will do! • Good recordings don’t slap you in the face, they build through the length of the record. • Don’t throw all your tricks out in the first fifteen seconds. • Edit the song to produce an emotional movement in the listener.
  23. 23. Publishing • Labels have publishing firms built in. When you sign, they will assign you a publisher they have worked with. • If you are not on a label (as most of us aren’t) you still need a legitimate publisher to ensure your music remains yours and to add one more person pushing your product. • Publishers shop your music to others, promote it to labels, and work to get your songs cut. • They are NOT song pluggers, but work in the same ways to make contacts and push your material.
  24. 24. Songwriting • But I WRITE songs that I want others to sing… • If you are a songwriter, and who isn’t, you have virtually NO chance of getting your song cut by someone if you stay where you are! • Songwriting occurs in several places around the world, but here ain’t one of em!
  25. 25. Songwriting • If you write country, MOVE TO NASHVILLE! • If you write pop or rock, MOVE TO L.A. • If you write Broadway tunes, MOVE TO NEW YORK. • Get the picture? • The truth is that labels, publishers,and artists don’t even LISTEN to new material.
  26. 26. Thoughts • To listen to songs submitted by literally thousands of writers is not only time consuming, but could cause legal issues if they find or publish something similar in the future to something someone had submitted earlier. They could get SUED! • So that is why when you send them a song to listen to…they send it back unopened with UNSOLICITED MATERIAL on the front!
  27. 27. Songwriting Connections • The ONLY songwriting deals I ever hear about happen because a songwriter either knows the artist, the artists friends, the artists lawyers, the label, etc.,etc.,etc. • In other words…through industry connections! • Talent is a given, connections are what make or break songwriters.
  28. 28. Publishers • Publishers should ONLY want a percentage of publishing rights on your material. • NEVER pay for a publishers services • Most publishers will rarely screen new music or artists. • Everyone wants to see some sort of track record, even if its only filling up small clubs back home!
  29. 29. Agents • Agents and management companies are usually paid for by percentages of sales or prearranged contracts. • Most reputable agents will work off of commission which is about 15-20 percent, depending on the agent and services given. • Agents/management companies simply open doors for your talent. • They refer you to clubs, venues, publishers, etc. • Yet another voice in your corner HELPING you and not making money from you, but off of you!
  30. 30. Agents • Agents can also function as, or hire, road managers to address taking care of transportation, lodging, food, etc while an act is on tour. • Again, these services cost money and are usually recouped through some sort of percentage of sales at the venues you are playing.
  31. 31. Touring • The truth about the music business is that is involves endless travel and endless performances across various regions. • If you are wanting a job that keeps you in one place…music ain’t for you! • If, on the other hand, joining a circus has always been a dream… • …then jump on the bus!
  32. 32. Touring • The life of even the most successful musicians and singers is full of one night stands in various cities. • The reality of show business is that you have to take your act to different locations and people…or you would only be famous in one place! DUH! • So…travel, travel, travel is the key!
  33. 33. Touring • Most labels, even small ones, will require you to set up and live with a minimum amount of touring. • When you hit each city, you will promote your CD on local radio, push the show you are going to give, and then perform. • It’s the nature of the business!
  34. 34. Final Say • When and if you are lucky enough to have ANYONE interested in helping you because of your talent, whether it is a label, attorney, publisher, whatever…you no longer have final say! • Your music now belongs, in part, to others! • Welcome to democracy with your songs!
  35. 35. Scams • Pay to play clubs and venues • Placement services (paid) • Contests with entry fees (paid) • Showcases (paid) • Song critiques (paid) • Organizations that are not reputable (paid) • Producers and/or publishers that charge YOU for your abilities (paid)
  36. 36. Another Route • So…you have heard the scams and heard how the business can rape you of every dime you make, even when you ain’t makin one! • How about another route? • A simpler and more controlled path to earning money from your music?
  37. 37. Make connections and DO IT YOURSELF! • LEARN about the music business. • LEARN about commerce. • UNDERSTAND what you do well. • CREATE and MARKET your abilities within the music business to those who will buy what you do… • …develop a fanbase!
  38. 38. Fans • Starts with friends and family… • Move to those seeing live shows… • Word of mouth for certain genres… • Direct and associative marketing… – Direct marketing involves newsletters, fan e- mails, live shows, talking and social networks – Associative marketing involves placement beside and with similar acts, products, music, word of mouth (sounds like…)
  39. 39. Fan Inquiry • Find out what songs THEY like that you do live. • Make recordings of those and sell them to the people who TOLD you they would buy. • Market and build your act to meet the demands of your fans. • Keep close and regular contact with your fanbase.
  40. 40. Stay Legal • USE copyright office and publishers who are reputable to license and record your music • Don’t record other’s materials without permission. • Join a royalties paying union to cover you IF your music explodes • Join songwriters associations that represent your interests.
  41. 41. Stay Legal • Find reputable music attorneys to represent you and your material • Find reputable song pluggers to represent you and your music • You should only pay for initial consultations, everything else should be fee free and based on percentages.
  42. 42. Avoiding the… …inevitable sea of mediocrity!
  43. 43. Production • Reaper • Audacity • Wax Debug Mode • Media Coder
  44. 44. Production • Musicians • Loops • Production Companies • Demo Producers • Canned Music
  45. 45. Marketing • Facebook • MySpace • OurStage • Live Shows • Word of Mouth • College Networking – Webkins – Second Life
  46. 46. Distribution • Amazon – Borders – Target • CD Baby – Target – Overseas and Europe – I Tunes – Rhapsody
  47. 47. Doing the Math • So…you record an entire CD on Reaper and mix it down to a nice finished product! • So…you get that product to a mass replication plant (Oasis, CopyCat, etc.) and they make you 5000 copies of your CD. • The cost of replication and CD cover and artwork will be around a buck each. • Figure in the cost of your studio time and musicans and keep these costs below a dollar each CD (five grand for a project of this size)
  48. 48. Doing the Math • So…you have invested close to 10000 dollars into a CD and have 5000 copies of that CD in boxes in your living room! • Now what? • Well…dude….
  49. 49. Doing the Math • The whole point here is that if you are… – Playing live every now and then – Have built a fanbase that likes what you do – Have kept in contact with your fans, regularly – You will sell product!
  50. 50. Doing the Math • Each CD should sell for between ten to twelve bucks, depending on the number of tracks. • If you have included songs your fans have said they love, selling these to your fans should be pretty easy!! • 5000 CDs sold to 5000 fans at ten bucks each is…
  51. 51. Doing the Math
  52. 52. Doing the Math • So, you invested ten grand, sold fifty grand, and profited forty grand! • That is what I call success in the music business. • AND…the more you cut production costs and replication costs, the more you profit on top of THAT!
  53. 53. Doing the Math • On a more conservative line…which I suggest you do with your first release: • Only press 1000 CDs • This will up your initial cost per CD to about 1.90 each. • BUT…if you sell all 1000 CDs, your net profit will be $8100.00 • This is a good way to gauge whether your fanbase is strong enough to support your music.
  54. 54. Doing the Math • If not, play out more… • Make more contacts through social networking… • Develop more fans that want and will buy your music.
  55. 55. One of my friends said… • “I hate these music competitions online because sometimes its just about who has the most friends to vote their song better than mine.” • DUH! EXACTLY! • The MORE fans you have, the more successful you are in the music business!
  56. 56. • This applies to everyone…even the big acts! • Don’t you think Kelly Clarkson would want to have the same number of fans as Taylor Swift! • More fans = More sales = More MONEY!
  57. 57. Options • It’s the same thing for YOU only on a limited scale! • The beauty of the business NOW is that big labels don’t dictate play lists as much to radio stations! • Internet stations are all over the place! • Satellite radio now offers opportunities.
  58. 58. Airplay is NOT the goal! $4.46 for DIGITAL DISTRIBUTION SALES through Apple iTunes $4.46 for DIGITAL DISTRIBUTION SALES through Apple iTunes $4.46 for DIGITAL DISTRIBUTION SALES through Apple iTunes $1.91 for DIGITAL DISTRIBUTION SALES through Apple iTunes $1.91 for DIGITAL DISTRIBUTION SALES through Apple iTunes $1.27 for DIGITAL DISTRIBUTION SALES through Apple iTunes $1.27 for DIGITAL DISTRIBUTION SALES through Apple iTunes $0.64 for DIGITAL DISTRIBUTION SALES through Amazon MP3 $0.64 for DIGITAL DISTRIBUTION SALES through Amazon MP3 $0.64 for DIGITAL DISTRIBUTION SALES through Tradebit $0.64 for DIGITAL DISTRIBUTION SALES through Amazon MP3 $0.59 for DIGITAL DISTRIBUTION SALES through Napster $0.03 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.02 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Spotify $0.01 for DIGITAL DISTRIBUTION SALES through Napster $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties $0.01 for DIGITAL DISTRIBUTION SALES through Rhapsody - Mechanical Royalties A Whopping 23.09 for this month! WOW! Let’s look at ONE month of my digital sales and royalties…
  59. 59. Getting airplay only… • Gets your name out there, • Promotes any live shows you might be doing, • Sells some product, • And may give you “a break” from someone higher in the industry.
  60. 60. WAIT A MINUTE!??! • Do you mean I spent all that time recording songs and can’t make much money having them played on radio? • EXACTLY!!!! • Radio should help you FILL your live performances! • Think of your record as an advertisement for your live shows!
  61. 61. Huh? • That is EXACTLY what major artists have done for years. • The labels have always made the lion’s share of money off the CD and song sales, the artist makes his or her money at live shows! • So…again…if you want to be a performer…PERFORM!
  62. 62. Songs • In today’s market, it almost makes sense to simply GIVE AWAY your recorded music to any fans that will have it. • THEN…make sure those fans know when you are coming to town to perform a show. • Make and KEEP contact with your fanbase and solicit their attendance at your live shows.
  63. 63. Money • Since the cost of actually MAKING music on your computer is almost FREE, you really have nothing to lose by giving away your music as free downloads to your fans. • Sure, you can press CDs and sell them, but sell them to who?
  64. 64. Money • You may sell five or six at live shows, but what if you could PACK the live show with people who already like your songs? • Hmmmm • Sounds like a better plan to me!
  65. 65. Airplay • Getting airplay today is EASIER than ever! • There are more radio stations now playing independent music. • It has to as GOOD as the big boys, but having a good song that is produced well will actually get you played!!
  66. 66. Resources • My book contains over 500 radio stations that WILL play independent music if they like it! • College radio is friendly to EVERYONE! • College radio has YOUR buying demographic (female, 16-22) • Make and KEEP college radio friends.
  67. 67. Resources • If you can begin to offer on-air interviews, station IDs, or jingles to college radio, you will start friendships with DJs and program directors. • THEY will then spin your songs more on college radio airplay lists. • This generates fans which in turn opens up performance opportunities at those colleges!
  68. 68. Thought • While American college radio remained R.E.M.'s core support, the band was beginning to chart hits on mainstream rock formats; however, the music still encountered resistance from Top 40 radio! • R.E.M. BUILT their careers off of college radio across the country! • Other success stories include Nirvana, Sheryl Crow, Deathcab for Cutie, Santana, Dave Mathews, etc.
  69. 69. Jingle Production • Advertising companies • Radio stations • Business owners YOU might know! • Find avenues that might need or want jingles. • Produce them yourself or write them for others. • Typically about 200-500 for a local jingle. • KEEP the rights to your royalties!
  70. 70. Thought • The truth about songwriter royalties is that they AIN’T MUCH! • Even with a million selling hit song, the writer will net somewhere around 35 thousand dollars. NOT MUCH! • Most royalties are only paid quarterly and amount to very small monies for most of us!
  71. 71. Royalties • Don’t spend it all at once!
  72. 72. With that said… • Even though royalty checks can be small, they do keep coming. • Even from commercial production! • So…when writing jingles, music scores, beds, promotional videos, etc… • KEEP YOUR ROYALTIES!
  73. 73. Music Scores • Television and Movies use a lot of music. • Start small • Find people who NEED music for some projects • Colleges, Universities, small businesses, etc. • Market backing music to people that need it!
  74. 74. Corporate Videos • Corporations often need music behind corporate training videos. • They would rather pay you 200 bucks for music than have to pay licensing for already canned music. • PLUS you can make it personal!
  75. 75. Specialty Music • Find videographers and wedding photographers and offer to music beds behind their videos. • These fees can be offered to the new bride and groom as part of a video package with CUSTOM music. • Write custom songs for people and their special occasions.
  76. 76. Specialty Music • Birthday songs, anniversary songs, divorce songs, birth songs, etc. • People LOVE hearing songs written about themselves and the specifics of THEIR special occasions. • Video game designers need music. • YouTube video producers need music.
  77. 77. Specialty Music • Expand your own thinking and find places in life that use or want music… • Then place your self as the person who can provide that music!
  78. 78. Thoughts • Breaks are made, not found. • If you work hard, stay focused, and be creative; music can offer a myriad of ways to make money. • REAL money, not promised money. • There are no short cuts!
  79. 79. So…buy my book and get going! http://www.amazon.com/Making- Money-Independent-Music- Business/dp/1257877836

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