Houston / Galveston PIO Nework Social Media Training (ppt)

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  • Embracing Conversations in Emergencies and Disasters Nate Ritter : http://blog.perfectspace.com
  • Houston / Galveston PIO Nework Social Media Training (ppt)

    1. 1. Embracing Conversations in Emergencies and Disasters Conversations in Emergencies and Disasters <ul><li>Nate Ritter </li></ul><ul><li>http://blog.perfectspace.com </li></ul>
    2. 2. Why Are You Here? <ul><li>To understand why social media is important </li></ul><ul><li>To understand what social media tools should be used </li></ul>
    3. 3. “Social Media” <ul><li>“A category of sites that is based on user participation and user-generated content.” </li></ul><ul><li>“Tools that allow groups to publish content, engage in peer-to-peer conversations” </li></ul>
    4. 4. “Social Media” <ul><li>People + Publishing </li></ul>
    5. 5. Why is “Social Media” so Important?
    6. 6. We’re talking , publishing , and telling the story with or without you.
    7. 7. Surprise! You don’t control the conversation anymore. You don’t control the conversation anymore.
    8. 8. Why Am I Here? <ul><li>Who am I? </li></ul><ul><li>Why was I asked to be here to talk with you? </li></ul>
    9. 9. Who is Nate Ritter? <ul><li>Revenue strategy consultant (I help people make money) </li></ul><ul><li>Web developer (I help people build their websites) </li></ul><ul><li>Entrepreneur (I build companies) </li></ul><ul><li>Social media consultant (I help people learn how to use social media) </li></ul><ul><li>Knowledge broker (I help connect ideas) </li></ul>
    10. 10. Who is Nate Ritter? http://blog.perfectspace.com
    11. 11. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul>
    12. 12. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul>
    13. 13. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul><ul><ul><li>2003, created first keyword filtered RSS feed </li></ul></ul>
    14. 14. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul><ul><ul><li>2003, created first keyword filtered RSS feed </li></ul></ul><ul><ul><li>2007, popularized hashtags and the use of Twitter during the San Diego wildfires </li></ul></ul>
    15. 15. Wait. What are Hashtags? <ul><li>Examples: #sandiegofire, #ike, #redsox </li></ul><ul><li>A way to contextualize information by keywords </li></ul><ul><li>Specifically used in micro-publishing media </li></ul><ul><li>Without the “hash” (#), it’s just a “tag” (keyword) </li></ul><ul><li>Makes information searchable </li></ul>
    16. 16. Wait. What are Hashtags?
    17. 17. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled
    18. 18. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery
    19. 19. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast
    20. 20. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast Enter Twitter
    21. 21. Wait. What are Hashtags? (the story) (the story) Started with prefix
    22. 22. Wait. What are Hashtags? (the story) (the story) Started with prefix Encouraged to use hashtags by Chris Messina
    23. 23. Wait. What are Hashtags? (the story) (the story) Created hotline using GrandCentral.com
    24. 24. Wait. What are Hashtags? (the story) (the story) People told people ...
    25. 25. Wait. What are Hashtags? (the story) (the story) ... who told more people
    26. 26. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont
    27. 27. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida
    28. 28. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida to India
    29. 29. Wait. What are Hashtags? (the story) (the story) Hashtags, in this case, enabled searchability for anything related to the San Diego Fires. #sandiegofire
    30. 30. Why Am I Standing Here? <ul><li>Results: Clients and mentions </li></ul>
    31. 31. But, what happened?
    32. 32. Why Am I Standing Here? November, 2007 - San Diego, BarCamp
    33. 33. Why Am I Standing Here? December, 2007 - San Francisco, Net Squared
    34. 34. Why Am I Standing Here? <ul><li>My story in bullet points: </li></ul><ul><ul><li>1995, created first website </li></ul></ul><ul><ul><li>1997, created first web-based business </li></ul></ul><ul><ul><li>2003, created first keyword filtered RSS feed </li></ul></ul><ul><ul><li>2007, popularized hashtags and the use of Twitter during the San Diego wildfires </li></ul></ul><ul><ul><li>now, building CrisisWire.com to save the cheerleader (and save the world) </li></ul></ul>
    35. 35. Yea? So what? ...
    36. 36. The attention economy has changed things...
    37. 38. If you give me valuable , reliable , timely information, I’ll pay attention to you.
    38. 39. Traditional Media: valuable (job is to sell news) reliable timely (verification process slows it down) (verification process slows it down) (verification process slows it down) (verification process slows it down)
    39. 40. Government Publishing: valuable reliable timely timely timely timely
    40. 41. Educational Publishing: valuable reliable timely timely timely timely
    41. 42. Citizen Publishing: valuable reliable timely timely timely timely
    42. 43. We’re listening to each other
    43. 44. What do you do now?
    44. 45. Listen (We’re talking to you) (We’re talking to you)
    45. 46. Respond
    46. 47. Fix the problem
    47. 48. Does this really work?
    48. 49. <ul><li>NASA </li></ul><ul><li>Red Cross </li></ul><ul><li>FDA </li></ul><ul><li>Peace Corps </li></ul><ul><li>TSA </li></ul><ul><li>USGS </li></ul><ul><li>State Governments </li></ul><ul><li>Congressmen/women </li></ul><ul><li>Senators </li></ul><ul><li>Governors </li></ul><ul><li>Dept of Defense </li></ul><ul><li>Dept of Energy </li></ul><ul><li>Dept of Agriculture </li></ul><ul><li>Dept of Homeland Security </li></ul><ul><li>EPA </li></ul><ul><li>Social Security Administration </li></ul><ul><li>USGS </li></ul><ul><li>US Intelligence Community </li></ul><ul><li>US Small Business Administration </li></ul><ul><li>21 Municipal Fire Departments </li></ul><ul><li>16 Municipal Police Departments </li></ul><ul><li>USDA </li></ul><ul><li>US Embassy Tokyo </li></ul><ul><li>US Department of Veteran Affairs </li></ul><ul><li>Smithsonian Institution </li></ul><ul><li>Amber Alerts </li></ul><ul><li>Missing Children </li></ul><ul><li>National Park Service </li></ul><ul><li>Dept of Health and Human Services </li></ul><ul><li>Dept of State </li></ul><ul><li>White House </li></ul><ul><li>and citizens </li></ul>
    49. 50. So “Social Media” is important
    50. 51. Major tools and websites (Specifically in times of emergencies) ... the “listening” part ... the “listening” part ... the “listening” part ... the “listening” part
    51. 52. Twitter.com http://search.twitter.com
    52. 53. Flickr.com
    53. 54. Facebook.com
    54. 55. YouTube.com
    55. 56. Qik.com Demo: http://www.youtube.com/watch?v=pv_sqTnQ1Dk
    56. 57. maps.google.com
    57. 58. CrisisWire.com
    58. 59. Major tools and websites (Not necessarily perfect for crises, but good to know) ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing
    59. 60. news.google.com
    60. 61. blogsearch.google.com
    61. 62. Delicious.com
    62. 63. Wikipedia.com
    63. 64. PBwiki.com
    64. 65. Wordpress.com
    65. 66. Getting Attention <ul><li>Digg.com crowdsourcing </li></ul><ul><li>Reddit.com crowdsourcing </li></ul><ul><li>StumbleUpon.com crowdsourcing, sortof </li></ul>
    66. 67. Podcasting (Audio recording and publishing) (Audio recording and publishing) <ul><li>Odeo.com </li></ul><ul><li>uStream.com </li></ul><ul><li>Qik.com </li></ul><ul><li>Seesmic.com </li></ul><ul><li>12seconds.com </li></ul>Video Broadcasting
    67. 68. The foundation of usefulness...
    68. 69. RSS (Real Simple Syndication) (Real Simple Syndication)
    69. 70. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul>
    70. 71. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul><ul><li>Why is it important? </li></ul><ul><li>With the rules in place, we can create tools which can use these rules, therefore making the data useful </li></ul>
    71. 72. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul><ul><li>Why is it important? </li></ul><ul><li>With the rules in place, we can create tools which can use these rules, therefore making the data useful </li></ul><ul><li>No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable. </li></ul>
    72. 73. RSS (Real Simple Syndication) (Real Simple Syndication) <ul><li>What is it? </li></ul><ul><li>A set of rules on how to publish “well-formed” data (XML) </li></ul><ul><li>Why is it important? </li></ul><ul><li>With the rules in place, we can create tools which can use these rules, therefore making the data useful </li></ul><ul><li>No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable. </li></ul><ul><li>The point </li></ul><ul><li>Always try to make an RSS feed available </li></ul>
    73. 74. So, what do you do now?
    74. 75. Change this...
    75. 76. Government Publishing: valuable reliable timely timely timely timely
    76. 77. Government Publishing: valuable reliable timely timely timely timely
    77. 78. How?
    78. 79. Government Publishing: valuable (pertinent info for specific areas) reliable (obviously, it will be) timely (quicker and more often) (quicker and more often) (quicker and more often) (quicker and more often)
    79. 80. quicker <ul><li>My simple suggestions: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Google Maps </li></ul></ul>
    80. 81. quicker <ul><li>It happens by listening to the public first </li></ul><ul><ul><li>changes perception (you care) </li></ul></ul><ul><ul><li>becomes more valuable (you know) </li></ul></ul>
    81. 82. quicker <ul><li>It happens by responding to the direct requests </li></ul><ul><ul><li>tell how you found out (where you’re listening) </li></ul></ul><ul><ul><li>tell how you’re going to help (specifically) </li></ul></ul>
    82. 83. quicker <ul><ul><li>Info by neighborhood (text releases, SMS) </li></ul></ul><ul><ul><li>Road closures (map) </li></ul></ul><ul><ul><li>Evacuation routes (map) </li></ul></ul><ul><ul><li>Exact location of danger (map) </li></ul></ul><ul><ul><li>Where to go for what types of help (map, text, phone) </li></ul></ul><ul><ul><li>Who to call if you can’t get out (phone, SMS) </li></ul></ul><ul><ul><li>Is it safe to go home? (phone) </li></ul></ul>
    83. 84. My turn to listen and respond Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported licensed

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