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Houston / Galveston PIO Network Social Media Training

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Houston / Galveston Public Information Officer Network social media training. Why and how to use social media, especially during emergencies.

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Houston / Galveston PIO Network Social Media Training

  1. 1. Embracing Conversations in Emergencies and Disasters Nate Ritter http://blog.perfectspace.com
  2. 2. Why Are You Here? To understand why social media is important To understand what social media tools should be used
  3. 3. “Social Media” “A category of sites that is based on user participation and user-generated content.” “Tools that allow groups to publish content, engage in peer-to-peer conversations”
  4. 4. “Social Media” People + Publishing
  5. 5. Why is “Social Media” so Important?
  6. 6. We’re talking, publishing, and telling the story with or without you.
  7. 7. Surprise! You don’t control the conversation anymore.
  8. 8. Why Am I Here? Who am I? Why was I asked to be here to talk with you?
  9. 9. Who is Nate Ritter? Revenue strategy consultant (I help people make money) Web developer (I help people build their websites) Entrepreneur (I build companies) Social media consultant (I help people learn how to use social media) Knowledge broker (I help connect ideas)
  10. 10. Who is Nate Ritter? http://blog.perfectspace.com
  11. 11. Why Am I Standing Here? My story in bullet points: 1995, created first website
  12. 12. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business
  13. 13. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business 2003, created first keyword filtered RSS feed
  14. 14. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business 2003, created first keyword filtered RSS feed 2007, popularized hashtags and the use of Twitter during the San Diego wildfires
  15. 15. Wait. What are Hashtags? Examples: #sandiegofire, #ike, #redsox A way to contextualize information by keywords Specifically used in micro-publishing media Without the “hash” (#), it’s just a “tag” (keyword) Makes information searchable
  16. 16. Wait. What are Hashtags?
  17. 17. Wait. What are Hashtags? (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled
  18. 18. Wait. What are Hashtags? (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery
  19. 19. Wait. What are Hashtags? (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast
  20. 20. Wait. What are Hashtags? (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast Enter Twitter
  21. 21. Wait. What are Hashtags? (the story) Started with prefix
  22. 22. Wait. What are Hashtags? (the story) Started with prefix Encouraged to use hashtags by Chris Messina
  23. 23. Wait. What are Hashtags? (the story) Created hotline using GrandCentral.com
  24. 24. Wait. What are Hashtags? (the story) People told people ...
  25. 25. Wait. What are Hashtags? (the story) ... who told more people
  26. 26. Wait. What are Hashtags? (the story) ... who told more people From Vermont
  27. 27. Wait. What are Hashtags? (the story) ... who told more people From Vermont to Florida
  28. 28. Wait. What are Hashtags? (the story) ... who told more people From Vermont to Florida to India
  29. 29. Wait. What are Hashtags? (the story) Hashtags, in this case, enabled searchability for anything related to the San Diego Fires. #sandiegofire
  30. 30. Why Am I Standing Here? Results: Clients and mentions
  31. 31. But, what happened?
  32. 32. Why Am I Standing Here? November, 2007 - San Diego, BarCamp
  33. 33. Why Am I Standing Here? December, 2007 - San Francisco, Net Squared
  34. 34. Why Am I Standing Here? My story in bullet points: 1995, created first website 1997, created first web-based business 2003, created first keyword filtered RSS feed 2007, popularized hashtags and the use of Twitter during the San Diego wildfires now, building CrisisWire.com to save the cheerleader (and save the world)
  35. 35. Yea? So what? ...
  36. 36. The attention economy has changed things...
  37. 37. If you give me valuable, reliable, timely information, I’ll pay attention to you.
  38. 38. Traditional Media: valuable (job is to sell news) reliable timely (verification process slows it down)
  39. 39. Government Publishing: valuable reliable timely
  40. 40. Educational Publishing: valuable reliable timely
  41. 41. Citizen Publishing: valuable reliable timely
  42. 42. We’re listening to each other
  43. 43. What do you do now?
  44. 44. Listen (We’re talking to you)
  45. 45. Respond
  46. 46. Fix the problem
  47. 47. Does this really work?
  48. 48. NASA EPA Red Cross Social Security Administration FDA USGS Peace Corps US Intelligence Community TSA US Small Business Administration USGS 21 Municipal Fire Departments State Governments 16 Municipal Police Departments Congressmen/women USDA Senators US Embassy Tokyo Governors US Department of Veteran Affairs Dept of Defense Smithsonian Institution Dept of Energy Amber Alerts Dept of Agriculture Missing Children Dept of Homeland Security National Park Service
  49. 49. So “Social Media” is important
  50. 50. Major tools and websites (Specifically in times of emergencies) ... the “listening” part
  51. 51. Twitter.com http://search.twitter.com
  52. 52. Flickr.com
  53. 53. Facebook.com
  54. 54. YouTube.com
  55. 55. Qik.com Demo: http://www.youtube.com/watch?v=pv_sqTnQ1Dk
  56. 56. maps.google.com
  57. 57. CrisisWire.com
  58. 58. Major tools and websites (Not necessarily perfect for crises, but good to know) ... some for listening, some for responding/publishing
  59. 59. news.google.com
  60. 60. blogsearch.google.com
  61. 61. Delicious.com
  62. 62. Wikipedia.com
  63. 63. PBwiki.com
  64. 64. Wordpress.com
  65. 65. Getting Attention Digg.com crowdsourcing Reddit.com crowdsourcing StumbleUpon.com crowdsourcing, sortof
  66. 66. Podcasting (Audio recording and publishing) Odeo.com Video Broadcasting uStream.com Qik.com Seesmic.com 12seconds.com
  67. 67. The foundation of usefulness...
  68. 68. RSS (Real Simple Syndication)
  69. 69. RSS (Real Simple Syndication) What is it? A set of rules on how to publish “well-formed” data (XML)
  70. 70. RSS (Real Simple Syndication) What is it? A set of rules on how to publish “well-formed” data (XML) Why is it important? With the rules in place, we can create tools which can use these rules, therefore making the data useful
  71. 71. RSS (Real Simple Syndication) What is it? A set of rules on how to publish “well-formed” data (XML) Why is it important? With the rules in place, we can create tools which can use these rules, therefore making the data useful No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable.
  72. 72. RSS (Real Simple Syndication) What is it? A set of rules on how to publish “well-formed” data (XML) Why is it important? With the rules in place, we can create tools which can use these rules, therefore making the data useful No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable. The point Always try to make an RSS feed available
  73. 73. So, what do you do now?
  74. 74. Change this...
  75. 75. Government Publishing: valuable reliable timely
  76. 76. Government Publishing: valuable reliable timely
  77. 77. How?
  78. 78. Government Publishing: valuable (pertinent info for specific areas) reliable (obviously, it will be) timely (quicker and more often)
  79. 79. quicker My simple suggestions: Twitter Google Maps
  80. 80. quicker It happens by listening to the public first changes perception (you care) becomes more valuable (you know)
  81. 81. quicker It happens by responding to the direct requests tell how you found out (where you’re listening) tell how you’re going to help (specifically)
  82. 82. quicker Info by neighborhood (text releases, SMS) Road closures (map) Evacuation routes (map) Exact location of danger (map) Where to go for what types of help (map, text, phone) Who to call if you can’t get out (phone, SMS) Is it safe to go home? (phone)
  83. 83. My turn to listen and respond Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported licensed

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