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Nate Riggs: Blogging Styles - The List Post

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A lead in to Nate's new book on blogging styles, this webinar-ready presentation teaches the audience how to write three different styles of list blog posts as well as how and when to use them, and what results they can produce.

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Nate Riggs: Blogging Styles - The List Post

  1. 1. NATERIGGS<br />social business design | strategy<br />nateriggs.com<br />@nateriggs<br />
  2. 2. #spinsuckspro<br />
  3. 3.
  4. 4. BLOGGING<br />
  5. 5. To win at the art AND science blogging, you must:<br /><ul><li>Understand how search engines work
  6. 6. Know how humans spend time online
  7. 7. Consistently have fresh content ideas
  8. 8. Understand what resonates with your audience
  9. 9. Speak “bloggerese” and know the terminology
  10. 10. Have command over technology tools
  11. 11. Understand the the nuances of blogger culture
  12. 12. Have knowledge of web conversion and analytics</li></li></ul><li>What you the blogger are up against:<br /><ul><li>152 million – The number of blogs on the Internet (as tracked by BlogPulse, in December 2010).
  13. 13. 29% of business blogs post an average of 3-4 times each week
  14. 14. Bloggers are more affluent and educated than the general population with 79% have college degrees & 43% have graduate degrees
  15. 15. 81% have been blogging more than 2 years.
  16. 16. Professionals blog 10+ hours/week.</li></ul>Data from: <br />Technorati's State of the Blogosphere 2010 report<br />Hubspot 2010 State of the Industry Report<br />
  17. 17.
  18. 18. Don’t let this be your blog...<br />
  19. 19. What practicing blogging styles can do for you:<br /><ul><li>Provides you with a solid foundation from which to experiment
  20. 20. Familiarity with style frameworks make it easier to stay consistent in your blogging practice
  21. 21. Style makes your content more inviting, readable, memorable, and engaging
  22. 22. Helps you stand out in a crowded world</li></li></ul><li>Mastering the List Style Blog Post<br /><ul><li>Understanding the list style blog post
  23. 23. 3 types of list style frameworks
  24. 24. 7 tips writing better list style blog posts
  25. 25. 11 bright list topic ideas for your homework</li></li></ul><li>Get updates on my new book...<br />nateriggs.com/bloggingbook<br />
  26. 26. Understanding the list style blog post<br />
  27. 27. Used wisely, the list style can help you:<br /><ul><li>Increase the amount of social bookmarking and audience ratings
  28. 28. Increase the amount of repeat visitors to the specific posts
  29. 29. Accelerate sharing across social media
  30. 30. Draw higher amounts of comments and audience interaction
  31. 31. Create greater affinity between the blogger and audience</li></li></ul><li>Well designed lists also preform:<br />
  32. 32. Quick Break for <br />QUESTIONS?<br />
  33. 33. 3 types of list style frameworks<br />
  34. 34. Your study guidelines<br />Look at posts from the 30,000 foot view<br />For today, the content doesn’t count<br />Layout is everything in readability <br />
  35. 35. Simple Lists<br /><ul><li>Appropriate for higher number of list items with less information per item
  36. 36. Use numbered bullets to help your readers navigate
  37. 37. Always include the total number of bullets in the title
  38. 38. Each bullet demonstrates one question or statement
  39. 39. List as many items as are relevant to the content focus
  40. 40. Periods are only necessary for complete sentences</li></li></ul><li>Simple Lists<br />Post Framework:<br /><ul><li>Introduction sentences
  41. 41. Tell your audience why this list matters to them
  42. 42. How will this list help them
  43. 43. Bulleted list elements
  44. 44. Each bullet is typically one sentence
  45. 45. Bullets can be sequential or random
  46. 46. Summary sentences
  47. 47. Instruct your audience as to what to do with this list
  48. 48. Call to action
  49. 49. Ask them to take that action</li></li></ul><li>Detailed Lists<br /><ul><li>Appropriate for shorter lists that contain more information for each bullet
  50. 50. Use of sub headers as bullet points in conjunction with text or numbered bullets
  51. 51. Bullets may contain full paragraphs of detailed information, steps, etc.
  52. 52. Total number of of bullets is typically kept to 10 or less, to control overall post length
  53. 53. Make sure to use proper punctuation in the bullet descriptions</li></li></ul><li>Detailed Lists<br />Post Framework:<br /><ul><li>Introduction sentences
  54. 54. Provide more backstory that supports your explanation of the details
  55. 55. Bulleted list elements
  56. 56. Each bullet item may be 50-100 words in length
  57. 57. Use numbered and text sub bullets to increase readability
  58. 58. Summary sentences
  59. 59. Instruct your audience as to what to do with this list
  60. 60. Call to action
  61. 61. Ask them to take that action</li></li></ul><li>Hybrid Lists<br /><ul><li>Appropriate for lists that require lots of visuals or demonstrations
  62. 62. Use numbered or text bullets, but apply the rules from previous lists
  63. 63. Integrate media such as videos or photos to demonstrate the list
  64. 64. Each bullet then reflects a list element present in the integrated media
  65. 65. Don’t be afraid to turn the camera and show yourself to your audience
  66. 66. Make sure to embed the video above the fold or utilize auto-play for videos below the fold</li></li></ul><li>Simple Lists<br />Post Framework:<br /><ul><li>Introduction sentences
  67. 67. Tell your audience why this list matters to them
  68. 68. How will this list help them
  69. 69. Media integration
  70. 70. Use video to audible and visually list each of your bullets
  71. 71. Embed photographs as examples of list elements
  72. 72. Bulleted list elements
  73. 73. Apply rules from previous lists
  74. 74. Summary sentences
  75. 75. Instruct your audience as to what to do with this list
  76. 76. Call to action
  77. 77. Ask them to take that action</li></li></ul><li>Quick Break for QUESTIONS?<br />
  78. 78. 7 TweetableTitles for writing killer list style blog posts<br />@prtini<br />
  79. 79. TweetableTitle 1: <br />@nateriggs says - choose blog post titles wisely: SEO keywords or attention getters - #spinsuckspro<br />
  80. 80. TweetableTitle 2: <br />@nateriggs says - link often to other blogs to leverage pingbacks and get attention - #spinsuckspro<br />
  81. 81. TweetableTitle 3: <br />@nateriggs says - make your list style posts easy for your audience to navigate - #spinsuckspro<br />
  82. 82. TweetableTitle 4: <br />@nateriggs says - use repeat keywords and phrases in list posts to build SEO juice - #spinsuckspro<br />
  83. 83. TweetableTitle 5: <br />@nateriggs says – Leave your list 80% complete and ask your audience to help your finish it - #spinsuckspro<br />
  84. 84. TweetableTitle 6: <br />@nateriggs says - use mindmaps to create your list bullets at random, then order them - #spinsuckspro<br />
  85. 85. TweetableTitle 7: <br />@nateriggs says - experiment with different list styles. Mix, match and create your own - #spinsuckspro<br />
  86. 86. Quick Break for QUESTIONS?<br />
  87. 87. 11 bright list topic ideas for your homework<br />
  88. 88.
  89. 89. # of things you know now that you wish you knew when you started your career<br /># most important times to support your co-workers<br />Top # things to never say in a client meeting<br />Top # ways that small businesses can benefit from using the internet<br /> # of opportunities you might be missing by not blogging regularly<br /> The top # best blog posts you’ve read this month<br />
  90. 90. NATERIGGS<br /><ul><li>Content marketing consultant
  91. 91. Social business design
  92. 92. Professional speaker
  93. 93. Daily blogger
  94. 94. Author in progress</li></ul>nateriggs.com<br />nate@nateriggs.com<br />@nateriggs<br />
  95. 95. Steal my slides and get updates on my new book...<br />nateriggs.com<br />nate@nateriggs.com<br />@nateriggs<br />nateriggs.com/bloggingbook<br />

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