• The offspring of cell phones, digital cameras &  personal digital assistants (PDAs)• Early concepts  – IBM Simon (1993) ...
• First modern “smartphone” released in 2000  – Ericsson R380 touchscreen  – First device to use an open operating system ...
• By 2002, BlackBerry was the dominant  smartphone brand• Still considered expensive ($499+) and only for  business profes...
• Apple unveils the first iPhone  – Original list price: $499  – Large touch screen (no stylus, keyboard, or keypad)• Goog...
• Android makes smartphone technology affordable  through multiple carriers• Social networks and smartphones – like peanut...
• Operating system• Messaging• QWERTY keyboard• Web access• Apps
• Digital/video camera• Global Positioning Software (GPS)• Portable media player (MP3s, videos)• eBook reader• Mobile hots...
• “Traditional” or “low tech” device• Text messaging/camera optional• Data entry via keypad• Limited or no web access• No ...
• Android (Google)• iOS (Apple)• Windows Phone (Microsoft)• BlackBerry OS (RIM)• Symbian (Nokia)
Operating systems by market share (April 2012)       Windows             Symbian, 1.50%   Other, 0.90%     Phone, 3.90%Bla...
• Text messaging  – Short Message Service (SMS)     • Limited to 160 characters  – Multimedia Messaging Service (MMS)     ...
• “Feature” phones allow data entry via keypad• Smartphones feature a dedicated QWERTY  keyboard  – Physical (slide/flip o...
• Mobile browser  – Uses Wireless Application Protocol (WAP) to connect to    the internet  – Displays websites in a “mobi...
• Apps (short for applications)  – Available through “stores”     •   Google Play (formerly Android Market)     •   Apple ...
• Social media websites  – Facebook, Twitter, YouTube, LinkedIn• Photo sharing  – Instagram, Flickr, Photobucket, Streamzo...
• GPS/Directions  – Google Maps, Garmin, TomTom, CoPilot• eBooks  – Kindle, Nook, Kobo, Aldiko• File sharing  – Google Dri...
• Internal vs. removable storage  – Apps typically install internally by default• Portable media storage  – “USB” or “mass...
How much can a memory card hold?    File Type           File Size   2GB       4GB       8GB       16GB      32GB          ...
1992: Simon by IBM debuts (first concept smartphone)1997: Ericsson GS88 released (first device labeled as a      “smartpho...
How often is your device within arm’s length?Sometimes      Rarely             Never   7%           1%                 1% ...
Smartphones: Unlimited power in the palm of your hand
Smartphones: Unlimited power in the palm of your hand
Smartphones: Unlimited power in the palm of your hand
Smartphones: Unlimited power in the palm of your hand
Smartphones: Unlimited power in the palm of your hand
Smartphones: Unlimited power in the palm of your hand
Smartphones: Unlimited power in the palm of your hand
Smartphones: Unlimited power in the palm of your hand
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Smartphones: Unlimited power in the palm of your hand

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A brief overview of the history of smartphones and why they are the most important technological leap of the 21st century.

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Smartphones: Unlimited power in the palm of your hand

  1. 1. • The offspring of cell phones, digital cameras & personal digital assistants (PDAs)• Early concepts – IBM Simon (1993) – Nokia Communicator (1996) – Ericsson GS88 (1997) • First device labeled as a “smartphone”
  2. 2. • First modern “smartphone” released in 2000 – Ericsson R380 touchscreen – First device to use an open operating system (Symbian) – Popular Science: “one of the most important advances in science & technology”
  3. 3. • By 2002, BlackBerry was the dominant smartphone brand• Still considered expensive ($499+) and only for business professionals• Wi-Fi becomes more popular by 2004, creating more of a demand for smartphones
  4. 4. • Apple unveils the first iPhone – Original list price: $499 – Large touch screen (no stylus, keyboard, or keypad)• Google debuts Android OS – 1st phone to use Android: HTC Dream (list price $199) – Included full integration of Google applications such as Maps, Calendar, Gmail, and a full HTML web browser
  5. 5. • Android makes smartphone technology affordable through multiple carriers• Social networks and smartphones – like peanut butter & jelly• By January 2012, 43% of all mobile phone users were using a smartphone
  6. 6. • Operating system• Messaging• QWERTY keyboard• Web access• Apps
  7. 7. • Digital/video camera• Global Positioning Software (GPS)• Portable media player (MP3s, videos)• eBook reader• Mobile hotspot
  8. 8. • “Traditional” or “low tech” device• Text messaging/camera optional• Data entry via keypad• Limited or no web access• No apps can be installed
  9. 9. • Android (Google)• iOS (Apple)• Windows Phone (Microsoft)• BlackBerry OS (RIM)• Symbian (Nokia)
  10. 10. Operating systems by market share (April 2012) Windows Symbian, 1.50% Other, 0.90% Phone, 3.90%BlackBerryOS, 13.40% Android, 50.10 % iOS, 30.20% Source: marketingcharts.com & comScore
  11. 11. • Text messaging – Short Message Service (SMS) • Limited to 160 characters – Multimedia Messaging Service (MMS) • Images and videos • Size limits vary by carrier/phone model• Via software/apps – Skype, Yahoo Messenger, Gtalk • Counts toward data usage, not text message usage
  12. 12. • “Feature” phones allow data entry via keypad• Smartphones feature a dedicated QWERTY keyboard – Physical (slide/flip out or BlackBerry style) – Virtual (touchscreen) • Predictive text – Slider keyboard • Voice recognition
  13. 13. • Mobile browser – Uses Wireless Application Protocol (WAP) to connect to the internet – Displays websites in a “mobile friendly” format (if available)• HTML browser – Renders web pages nearly identical to the way they would appear on a traditional internet browser installed on a computer
  14. 14. • Apps (short for applications) – Available through “stores” • Google Play (formerly Android Market) • Apple App Store • BlackBerry App World • Ovi Store (Nokia) • Windows Marketplace (Microsoft) – Free, one time payment, or subscription based
  15. 15. • Social media websites – Facebook, Twitter, YouTube, LinkedIn• Photo sharing – Instagram, Flickr, Photobucket, Streamzoo• Productivity software – Google Docs, OpenOffice reader, Quickoffice Pro
  16. 16. • GPS/Directions – Google Maps, Garmin, TomTom, CoPilot• eBooks – Kindle, Nook, Kobo, Aldiko• File sharing – Google Drive, iCloud, Dropbox, ZumoCast
  17. 17. • Internal vs. removable storage – Apps typically install internally by default• Portable media storage – “USB” or “mass storage” mode enables phone to act as a flash drive or portable hard drive
  18. 18. How much can a memory card hold? File Type File Size 2GB 4GB 8GB 16GB 32GB Card Card Card Card Card Image 1.9MB 1010 2017 4038 8079 1606 ( 5 megapixels) 2 Image 3.8MB 505 1008 2019 4039 8031( 10 megapixels) Audio 3.5MB 548 1095 2192 4386 8772(Average 3:30 clip)Standard -- 50 100 200 400 800 Video minutes minutes minutes minutes minutesHD Video -- 30 60 120 240 480 minutes minutes minutes minutes minutes
  19. 19. 1992: Simon by IBM debuts (first concept smartphone)1997: Ericsson GS88 released (first device labeled as a “smartphone”2000: Ericsson R380 released (first “modern” smartphone)2007: Apple unveils first iPhone2007: Google unveils Android operating system2012: As of January 2012, there were 101.3 million smartphone users in the United States 1992 2000 2007 1997 2007 2012
  20. 20. How often is your device within arm’s length?Sometimes Rarely Never 7% 1% 1% Most of the time Always 31% 60% Source: marketingcharts.com & Arbitron/Edison research (April 2012)

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