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SEO Strategies from Billion Dollar Brands

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Presented for The Hustle's Trends.co.

More info on the presentation at www.growthmachine.com/trends

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SEO Strategies from Billion Dollar Brands

  1. 1. SEO Strategies from Billion Dollar Brands By Nat Eliason (@nateliason) Founder & CEO @ Growth Machine Presented for Trends.co
  2. 2. Time CAC Why SEO?
  3. 3. My Goal Cut through the noise around SEO Show how simple the first principles of SEO are Give you a proven framework for getting started
  4. 4. Idea from Derek Sivers, image from Adrian Reif
  5. 5. SEO Strategy SEO Execution Magic $$$ From Google Idea from Derek Sivers, image from Adrian Reif
  6. 6. SEO Strategy SEO Execution Magic $$$ From Google Idea from Derek Sivers, image from Adrian Reif
  7. 7. SEO Strategy Find your customers’ problems Answer their questions about those problems Introduce your product as a better solution to their problem
  8. 8. Find your customers’ problems Answer their questions about those problems Introduce your product as a better solution to their problem SEO Strategy
  9. 9. Find your customers’ problems Answer their questions about those problems Introduce your product as a better solution to their problem SEO Strategy
  10. 10. Find your customers’ problems Answer their questions about those problems Introduce your product as a better solution to their problem SEO Strategy
  11. 11. SEO Strategy SEO Execution Magic $$$ From Google Idea from Derek Sivers, image from Adrian Reif
  12. 12. Wine (duh) Hosting Parties Gift Giving Healthier Drinking Sustainable Agriculture
  13. 13. SEO Strategy Find your customers’ problems Answer their questions about those problems Introduce your product as a better solution to their problem
  14. 14. SEO Strategy SEO Execution Magic $$$ From Google Idea from Derek Sivers, image from Adrian Reif
  15. 15. SEO Execution Create great content Publish it consistently Increase the authority of your site
  16. 16. SEO Execution Create great content Publish it consistently Increase the authority of your site
  17. 17. Publishing great content for SEO means writing something better than the top pieces on Google that fully answers the searcher’s query.
  18. 18. Let’s look at that Zapier article…
  19. 19. Easy Great Content Read the top 5 posts for your query Record everything they mention and exclude Write a mega-post combining the best parts with what they leave out
  20. 20. SEO Execution Create great content Publish it consistently Increase the authority of your site
  21. 21. Easy Consistency Hire an editor No seriously, hire someone to keep you on track You will almost certainly fall off schedule if you don’t have someone whose job it is to keep you on schedule
  22. 22. SEO Execution Create great content Publish it consistently Increase the authority of your site
  23. 23. Easy Authority Guest posting, Outreach, and PR I know, boring, but it works Link building “hacks” tend to get punished by Google in the long term, and could set back your progress
  24. 24. This boring, unsexy strategy, followed for years, is guaranteed to work for SEO. It always has, and it likely always will.
  25. 25. SEO Execution Create great content Publish it consistently Increase the authority of your site AND BE PATIENT!!!
  26. 26. SEO Strategy SEO Execution Magic $$$ From Google Idea from Derek Sivers, image from Adrian Reif
  27. 27. Questions? My Twitter: @nateliason Further Reading: growthmachine.com/trends

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