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It’s Mozy Free Account Friday!!!<br />Or how one company used Twitter to make a difference in their marketing.<br />
NateKartchner<br />Social Media Evangelist<br />Decho, Inc. (Mozy.com)<br />
Establish Value<br />What do you want out of social media?<br />What will you offer your audience in exchange?<br />
Measure, Measure, Measure<br /><ul><li>Sales
Positive Brand Mentions
Followers
@ Responses</li></li></ul><li>Innovate<br /><ul><li>Where are we?
Where do we want to be?
How do we get there?</li></li></ul><li>The Example: Mozy<br />
Our Value:<br />
Their Value:<br />
First Effort<br />
Press Mentions<br />InfoWorld<br />ITBusiness.ca<br />
The Big Idea<br />
The Result<br />400+ followers<br />#3 Retweeted<br />$$$<br />
Since Then…<br />
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Mozy's Twitter Success Story

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How Mozy found success using Twitter! Sorry if the slides don't make a lot of sense without the presentation. I did build most of the graphics myself though.

Published in: Technology, Business
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Mozy's Twitter Success Story

  1. 1. It’s Mozy Free Account Friday!!!<br />Or how one company used Twitter to make a difference in their marketing.<br />
  2. 2. NateKartchner<br />Social Media Evangelist<br />Decho, Inc. (Mozy.com)<br />
  3. 3. Establish Value<br />What do you want out of social media?<br />What will you offer your audience in exchange?<br />
  4. 4. Measure, Measure, Measure<br /><ul><li>Sales
  5. 5. Positive Brand Mentions
  6. 6. Followers
  7. 7. @ Responses</li></li></ul><li>Innovate<br /><ul><li>Where are we?
  8. 8. Where do we want to be?
  9. 9. How do we get there?</li></li></ul><li>The Example: Mozy<br />
  10. 10. Our Value:<br />
  11. 11. Their Value:<br />
  12. 12. First Effort<br />
  13. 13. Press Mentions<br />InfoWorld<br />ITBusiness.ca<br />
  14. 14. The Big Idea<br />
  15. 15. The Result<br />400+ followers<br />#3 Retweeted<br />$$$<br />
  16. 16. Since Then…<br />
  17. 17. Mentions of Mozyv. Competitors<br />Stats via TweetVolume.com<br />
  18. 18. The Bottom Line…<br />
  19. 19. NateKartchner<br />Social Media Evangelist<br />Decho, Inc.<br />nate@mozy.com<br />@mozy or @jazzcat<br />http://mozy.com<br />http://natekartchner.com<br />

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