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Nathan DriverSEO: Creation to Execution
WHO AM I?Media – Marketing - Geek
WHO Am I?
WHO Am I?www.ohlmanngroup.com
WHO Am I?Twitter: @natedriver
WHO Am I?Linkedin: http://www.linkedin.com/in/ndriver
WHO Am I?www.nathandriver.com
WHO Am I?
Todays Agenda: SEOCONTENT CONTENT CONTENTnathandriver.com @natedriver nathan.driver@gmail.com
…and SEO PluginsOh yeah…of course.nathandriver.com @natedriver nathan.driver@gmail.com
Objectives: The Goalnathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?You wantto be #1 for“Nike”You BET!nathandriver.com @natedriver nathan.driver@gmail.com
WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
Search: Understanding Itnathandriver.com @natedriver nathan.driver@gmail.com
Search: Google Trendsnathandriver.com @natedriver nathan.driver@gmail.com
Search: Autocompletenathandriver.com @natedriver nathan.driver@gmail.com
Search: Bing Autocompletenathandriver.com @natedriver nathan.driver@gmail.com
Search: Google Adwords Keyword Toolnathandriver.com @natedriver nathan.driver@gmail.com
The Beginning Understanding Keywordsnathandriver.com @natedriver nathan.driver@gmail.com
Plugins! Help with SEOnathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
nathandriver.com @natedriver nathan.driver@gmail.com
Analytics Show me the ROI!nathandriver.com @natedriver nathan.driver@gmail.com
Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
Google Analytics: Trackingnathandriver.com @natedriver nathan.driver@gmail.com
Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
RESULTS What Should You Seenathandriver.com @natedriver nathan.driver@gmail.com
SEOMoznathandriver.com @natedriver nathan.driver@gmail.com
Google Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
• SEOMoz (seomoz.org)• Search Engine Land (searchengineland.com)• Search Engine Watch (searchenginewatch.com)• Distilled (...
Questions / Comments?SEO: Creation to Execution
WHO I AM?Media – Marketing - Geek@natedriverlinkedin.com/in/ndrivernathandriver.com
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Word Camp North Canton 2013 SEO Presentation

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SEO: Creation to Execution
The first time I was able to present at a WordCamp North Canton 2013.

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Word Camp North Canton 2013 SEO Presentation

  1. 1. Nathan DriverSEO: Creation to Execution
  2. 2. WHO AM I?Media – Marketing - Geek
  3. 3. WHO Am I?
  4. 4. WHO Am I?www.ohlmanngroup.com
  5. 5. WHO Am I?Twitter: @natedriver
  6. 6. WHO Am I?Linkedin: http://www.linkedin.com/in/ndriver
  7. 7. WHO Am I?www.nathandriver.com
  8. 8. WHO Am I?
  9. 9. Todays Agenda: SEOCONTENT CONTENT CONTENTnathandriver.com @natedriver nathan.driver@gmail.com
  10. 10. …and SEO PluginsOh yeah…of course.nathandriver.com @natedriver nathan.driver@gmail.com
  11. 11. Objectives: The Goalnathandriver.com @natedriver nathan.driver@gmail.com
  12. 12. WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
  13. 13. WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
  14. 14. WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
  15. 15. WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
  16. 16. WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
  17. 17. WHAT exactly IS SEO?You wantto be #1 for“Nike”You BET!nathandriver.com @natedriver nathan.driver@gmail.com
  18. 18. WHAT exactly IS SEO?nathandriver.com @natedriver nathan.driver@gmail.com
  19. 19. Search: Understanding Itnathandriver.com @natedriver nathan.driver@gmail.com
  20. 20. Search: Google Trendsnathandriver.com @natedriver nathan.driver@gmail.com
  21. 21. Search: Autocompletenathandriver.com @natedriver nathan.driver@gmail.com
  22. 22. Search: Bing Autocompletenathandriver.com @natedriver nathan.driver@gmail.com
  23. 23. Search: Google Adwords Keyword Toolnathandriver.com @natedriver nathan.driver@gmail.com
  24. 24. The Beginning Understanding Keywordsnathandriver.com @natedriver nathan.driver@gmail.com
  25. 25. Plugins! Help with SEOnathandriver.com @natedriver nathan.driver@gmail.com
  26. 26. Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
  27. 27. nathandriver.com @natedriver nathan.driver@gmail.com
  28. 28. nathandriver.com @natedriver nathan.driver@gmail.com
  29. 29. nathandriver.com @natedriver nathan.driver@gmail.com
  30. 30. nathandriver.com @natedriver nathan.driver@gmail.com
  31. 31. Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
  32. 32. nathandriver.com @natedriver nathan.driver@gmail.com
  33. 33. nathandriver.com @natedriver nathan.driver@gmail.com
  34. 34. Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
  35. 35. nathandriver.com @natedriver nathan.driver@gmail.com
  36. 36. Plugins: Recommended for SEOnathandriver.com @natedriver nathan.driver@gmail.com
  37. 37. nathandriver.com @natedriver nathan.driver@gmail.com
  38. 38. nathandriver.com @natedriver nathan.driver@gmail.com
  39. 39. nathandriver.com @natedriver nathan.driver@gmail.com
  40. 40. Analytics Show me the ROI!nathandriver.com @natedriver nathan.driver@gmail.com
  41. 41. Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
  42. 42. Google Analytics: Trackingnathandriver.com @natedriver nathan.driver@gmail.com
  43. 43. Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
  44. 44. Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
  45. 45. Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
  46. 46. Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
  47. 47. Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
  48. 48. Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
  49. 49. Google Analyticsnathandriver.com @natedriver nathan.driver@gmail.com
  50. 50. Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
  51. 51. Analytics: Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
  52. 52. RESULTS What Should You Seenathandriver.com @natedriver nathan.driver@gmail.com
  53. 53. SEOMoznathandriver.com @natedriver nathan.driver@gmail.com
  54. 54. Google Webmaster Toolsnathandriver.com @natedriver nathan.driver@gmail.com
  55. 55. • SEOMoz (seomoz.org)• Search Engine Land (searchengineland.com)• Search Engine Watch (searchenginewatch.com)• Distilled (distilled.net/blog)• SEO Takeaways (seotakeaways.com)• Blind Five Year Old (blindfiveyearold.com)• Google Analytics (analytics.blogspot.com)Resources: Future Readingwww.nathandriver.com/wordcamp-north-canton-2013/nathandriver.com @natedriver nathan.driver@gmail.com
  56. 56. Questions / Comments?SEO: Creation to Execution
  57. 57. WHO I AM?Media – Marketing - Geek@natedriverlinkedin.com/in/ndrivernathandriver.com

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