Final tt columbia presentation

306 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
306
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Final tt columbia presentation

  1. 1. APPENDIX TaxiTreats Grab it on your way!Brian Shimmerlik Tomas GrosskopfNYU Stern Universidad de Buenos AiresChief Executive Officer Head of Sales
  2. 2. TaxiTreats Financials• Modeling Assumptions – 1 of 20 fares purchase goods for $2 (5%) – 15% COGS – $150,000 design and prototyping costs – 3-month pilot program July - September 2013 – $3,000 per machine at full production – Full scale production & installation: 400 per month – Taxi Owner Incentive: 25% of profit – Pre-sell advertising rights for 3 years for $2,500 per car or 2.7 cents per view – Full saturation: August 2016 – Straight line depreciation – 6 year useful life
  3. 3. Design Using CATIA CAD Software
  4. 4. Design Using CATIA CAD Software
  5. 5. Design Using CATIA CAD Software • 8 5-Hour Energy •2 CLIF Bar •9 Orbit Gum •15 Advil •15 Access Cards •4 Small Altoids
  6. 6. Microeconomics Cost Retail Price • 8 5-Hour Energy 8 x $1.00 = $8 8 x $5 = $40 • 2 CLIF Bar 2 x $.50 = $1 2 x $3 = $6 • 9 Orbit Gum 9 x $.25 = $2.25 9 x $2 = $18 • 15 Advil 15 x $.15 = $2.25 15 x $2 = $30 • 15 Access Cards 15 x $2 = $30 15 x $10 = $150 • 4 Small Altoids 4 x $.50 = $2 4 x $3 = $12 Total Product Cost $45.50 Total Revenue $256• Margin per machine : $210.50• Machine Turnovers to Recover Machine Cost : 14.3• Months to Breakeven @ 5% purchase rate: 9.8 months

×