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Dance Marketing - UKA Annual Conference 2013

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1 1/2 hour seminar designed to help dance studio owners utilise marketing skills to grow their business.

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Dance Marketing - UKA Annual Conference 2013

  1. 1. 1dance-ology.co.uk How can it help me?
  2. 2. 2dance-ology.co.uk
  3. 3. 3 • www.dance-ology.co.uk • @danceologyHQ #uka111 • natasha@dance-ology.co.uk • Facebook: danceologyHQ • Mobile: 0755 442 4238 Danceology Natasha Reynolds Marketing and technology company for the dance industry.” dance-ology.co.uk
  4. 4. 4 Any marketing gurus in the room? dance-ology.co.uk
  5. 5. 5 Agenda flexible ‣Questions ‣Marketing Mix ‣Promotion ‣Facebook ‣Twitter ‣Websites ‣Events ‣Tips to save time ‣Questions ‣Hand outs dance-ology.co.uk
  6. 6. 6dance-ology.co.uk
  7. 7. 7 Click to edit Master text styles • Listen and learn. 7 Big Dance 2010. English National Ballet dancers & Harlequins Rugby League Players © David Jensen
  8. 8. 8dance-ology.co.uk
  9. 9. 9 Develop your brand. dance-ology.co.uk
  10. 10. 10 *Why did you become a dance teacher? dance-ology.co.uk
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  12. 12. 12 Understand what they want. dance-ology.co.uk
  13. 13. 13 Dance Marketing is about how you CONNECT with your students, potential students and parents. ” - Natasha Reynolds dance-ology.co.uk
  14. 14. 14 Who is your client? financedreams goals peers family lifestyle dance-ology.co.uk
  15. 15. 15 AUGMENTED product Benefits from classes: ‣Fitness ‣Weight loss ‣Self esteem ‣Discipline ‣Stardom ‣Confidence ‣1 hour peace Extras: ‣Examinations ‣Awards ‣Auditions ‣Industry contacts * Core = the magic ingredient. CORE* product ACTUAL product Dance classes: ‣Highland ‣Cheer ‣Latin ‣Ballet ‣Street dance-ology.co.uk
  16. 16. 16dance-ology.co.uk
  17. 17. 17 Find out why student join and leave you. dance-ology.co.uk
  18. 18. 18dance-ology.co.uk
  19. 19. 19 * 5 new students in my preschool class by next term. dance-ology.co.uk
  20. 20. 20dance-ology.co.uk
  21. 21. 2121Designed by: Hugo A. Sanchez http://visual.ly/gangnam-style-5-basic-steps
  22. 22. 22dance-ology.co.uk
  23. 23. 2323dance-ology.co.uk
  24. 24. 2424dance-ology.co.uk
  25. 25. 25 promotion *How do I promote my dance classes? “If I had $1 left to my name I would spend it on PR” - Bill Gates dance-ology.co.uk
  26. 26. 26 PROMOTIONS mix Print ads, radio, TV, billboards. Advertising Newspaper articles, radio interviews, TV coverage. eMail, mobile messaging, social media, flyers, letterbox drops. Coupons, taster classes, trade shows, open days. Telemarketing, face-to-face selling. *Not just digital marketing. Public relations Direct marketing Personal selling Sales promotions dance-ology.co.uk
  27. 27. 27 Take time to plan. Get the timing right. Have a marketing diary. Don’t just go digital. Include a call to action. Track results. Keep at it. Invest in quality. Harness your local press - give them good news stories! ”- Gemma Bynert, Sanderson Dance dance-ology.co.uk
  28. 28. 2828 www.thedanceregister.org.uk Dance Training & Accreditation Partnership (DTAP)
  29. 29. 29dance-ology.co.uk
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  31. 31. 3131dance-ology.co.uk
  32. 32. 32 www.facebook.com/business *Set up a Facebook Page for your studio. dance-ology.co.uk
  33. 33. 3333 boost www.dance-ology.co.uk/free dance-ology.co.uk
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  35. 35. 3535dance-ology.co.uk
  36. 36. 3636 download dance-ology.co.uk www.dance-ology.co.uk/free
  37. 37. 37 www.google.co.uk/alerts Listen and learn. Respond calmly. 37dance-ology.co.uk
  38. 38. 38dance-ology.co.uk
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  40. 40. 40dance-ology.co.uk
  41. 41. 4141
  42. 42. 4242 Harlem Shake - Ballerina Edition
  43. 43. 4343 Fouette Style - emerald ballet theatre
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  45. 45. 45dance-ology.co.uk
  46. 46. 46 www.mailchimp.com www.constantcontact.com www.campaignmonitor.com dance-ology.co.uk
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  48. 48. 48dance-ology.co.uk
  49. 49. 49 Social Media Blogs/f orums Industry sites eMail Marketin g. educati on dance Your website Twitte r Face book Linke dIn news You Tube Search Engines Offline Marketin g dance-ology.co.uk
  50. 50. 50 Take the time to get this right. 50dance-ology.co.uk
  51. 51. 5151
  52. 52. 5252 www.google.co.uk/business/placesforbusiness/ dance-ology.co.uk
  53. 53. 53dance-ology.co.uk www.google.co.uk/analytics Automate reports.
  54. 54. 5454dance-ology.co.uk
  55. 55. 55 www.vine.co dance-ology.co.uk
  56. 56. 56 Schedule and manage social media https://hootsuite.com http://tweetdeck.com Manage tasks online https://trello.com Work smarter! INTEGRATE Connect Facebook and Twitter www.facebook.com/twitter dance-ology.co.uk automate INTEGRATE
  57. 57. 57 I begin each day of my life with a ritual.” - Twyla Tharp, The Creative Habit dance-ology.co.uk
  58. 58. 5858dance-ology.co.uk
  59. 59. 59 www.dance-ology.co.uk @danceologyHQ #uka111 natasha@dance-ology.co.uk Facebook: danceologyHQ Mobile: 0755 442 4238 Danceology natasha reynolds dance-ology.co.uk
  60. 60. 6060
  61. 61. 6161 Hand washing - gangnam style
  62. 62. 6262 Harlem Shake - Ballerina Edition
  63. 63. 6363 Fouette Style - emerald ballet theatre

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