Social media 101seminar and more

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Social media 101seminar and more

  1. 1. SOCIAL MEDIA MARKETING101
  2. 2. MEANING OF SOCIAL MEDIA Social media is an instruments of communication. A way to interact and engage, two way communication. Successful social media marketing allows user to engage in social interaction for the co-relation of value. Social media isnt about you is about THEM.
  3. 3. SOCIAL MEDIA EVOLUTION Social Revolution Video
  4. 4. SOCIAL MEDIA CHALLENGES Traffic Get Audience Get Approve Social Media Policy
  5. 5. TOP TEAR PLATFORMS Facebook Linkedin Twitter Youtube 80-90% of the time is spent in those platforms.
  6. 6. SOCIAL MEDIA PLATFORM TARGETS B2C- Facebook B2B- Linkedin Twitter is for both... Accelerator.
  7. 7. SOCIAL MEDIA HELPS USACCOMPLISH: Larger client customer student patient base Brand awareness Depend current relationships Position yourself as the expert-strategy Educate the market Mastermind group Create movement
  8. 8. PINTEREST VS. FACEBOOK Pinterest: interest wrap (letting you know what they like) Facebook- social wrap/ share things
  9. 9. PINTEREST1.Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. (via RJMetrics)2. Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (via RJMetrics)3. Pinterest accounts for 3.6 percent of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61 percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic, proving the site’s blockbuster growth. (via PR Daily)4. Pinterest has 10.4 million registered users (and growing). (via AppData) 5. According to AppData and Facebook, 97 percent of Pinterest users are women.6. American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes). (via AllTwitter)7. Top corporate Pinterest boards: Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), West Elm (11,547 followers), ModCloth (11,813 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate Spade (16,371 followers), Etsy (53,784 followers).8. Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (via Monetate)9. According to comScore (via TechCrunch), the average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and seven hours on Facebook.10. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable)11. More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000,000 members). (via Mashable)12. Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota).13. The biggest demographic for Pinterest: Women ages 25 to 34. (via Ignite)14. Only 25 percent of Pinterest users have earned a bachelors or higher degree and the majority live off a household income of $25,000 to $75,000. (via Ignite)15. In the U.K., the majority of Pinterest users are male (56 percent male vs. 44 percent female). (via Ragan.com)16. Top interests on Pinterest in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections. (via Ragan.com) 17. Top interests on Pinterest in the U.K.: venture capital, blogging resources, crafts, Web stats/analytics, SEO/marketing. (via Ragan.com)Resource
  10. 10. FACEBOOK 849 million unique visitors in US and is expected to reach 1 billion by August. The older generation is growing in this platform Apps- is the biggest engagement you can create on your page.Short Stack
  11. 11. FACEBOOK Third party app for contests= Wildfire Landing page Trivia Facebook offers Videos Activities pictures Video+ picture contests testimonials
  12. 12. FACEBOOK Ask questions Publish posts Re-post fan comments Comment when someone mentions your brand (google alerts)Contests:Cannot be posted as wall postPromotion, sweepstakes, contests, solicit content; let users vote for their favorite
  13. 13. FACEBOOK Let users guide contentUse fans submitted photos and mediaPoll visitors Get Users to Help You Meet Engagement GoalsAnnounce your goal and timeframe to fans offer rewards when life goal is metOffer “fans only” content or discounts EventsInvite users to brick and mortar events parties to contests etc.Invite users to online events
  14. 14. MEETUP Social media platform that niche people by interests. Design to create business groups
  15. 15. SOCIAL MEDIA MINDMAPSOFTWARE
  16. 16. CONTENT CALENDAR Sit and think marketing messages you will send. Organize marketing messages
  17. 17. FACEBOOK VS. TWITTERFacebook TwitterPost OffersQuestions CommunityContentRespondShare ContentOwn ContentLikes
  18. 18. YOUTUBE Commercials, trailers
  19. 19. TEXT MESSAGING & QR CODE Capture Branding
  20. 20. WEBSITE History Key people
  21. 21. BLOG Video Podcast Articles
  22. 22. STATISTICS: 96% of the people click ‘like’ and don’t come back
  23. 23. CUSTOMER INTERACTION What a facebook fan page does that a website don’t Polls/contests= create engagement Have twitter and website app on FB Have a good About sentence Trivia- third party application
  24. 24. B2B MARKETING Give your business a more professional, outward face Connect with your potential customers Your buyers want to buy from a trusted friend, not a facebook logo Content is (still) KING! Use the same tool as B2C to decide which platforms are for you and how to use them
  25. 25. GOOGLE ALERTS Monitor Content of:  Top customers  Accounts  Vendors  Competitors  Jobs  Leads  Reputation  Customer Service
  26. 26. HOOTSUITE Platform design to monitor social media websites and schedule posts. Also used for analytics
  27. 27. TRANSMEDIA STORYTELLING Technique of telling stories across multiple platforms Each platform contributes a piece of the story The user/ customer puts pictures together
  28. 28. FREQUENCY TO POST Linkedin- 1 or 2 post a week Facebook- 2 to 3 times a week Twitter- you can repeat your info. Best times to tweet 5pm-6pm Blogging- Once a week or Once every 2 weeks Youtube- no specifications
  29. 29. SOCIAL MEDIA STATISTICS 66% of online adults are connected to one or more social media platforms 50% of social media users say they check in to their favorite networks first thing in the morning More than twice as many digital news consumers follow news recommendations from Facebook than from Twitter (consistent across computers, smartphones, or tablets) Overall, 13% of digital news consumers follow news recommendations on both Facebook and Twitter Resource
  30. 30. ONE DAY IN THE INTERNET(DIGITAL SPECTRUM) Enough information is consumed to fill 168 million DVDs 294 billion emails are sent 2 million blog posts are written (enough posts to fill TIME magazine for 770 million years) 172 million people visit Facebook 40 million visit Twitter 22 million visit LinkedIn 20 million visit Google+ 17 million visit Pinterest 4.7 billion minutes are spent on Facebook532 million statuses are updated 250 million photos are uploaded 22 million hours of tv and movies are watched on Netflix 864,000 hours of video are uploaded to YouTube More than 35 million apps are downloaded More iPhones are sold than people are born Resource

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