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Memos and Beyond

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memos, white space, email, sandwich technique

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Memos and Beyond

  1. 1. Memos and Beyond Natasha Luepke
  2. 2. The Basics  Audience
  3. 3. The Basics  Tone
  4. 4. The Basics  Purpose
  5. 5. The Basics  Context
  6. 6. Memos  Internal communication  Announcements, information, reports, etc  Most businesses have their own standard  Often filed for documentation purposes
  7. 7. Memos must have  TO:  FROM:  DATE:  SUBJECT:
  8. 8. Memos might have  Sender’s initials  Subheadings  Bullets/numbered lists  CC
  9. 9. Memos do not have  Addresses  Salutations (“Dear Bob”)  Closing lines (“Sincerely”)
  10. 10. Memo Content  One subject  Concise, but developed  Specific  Begin with main idea, then background  Lists help clarify; do not overuse  Headings divide info, make it manageable
  11. 11. Subject Lines  Subject line  Concise, but descriptive
  12. 12. White Space  Sometimes called “negative space”  Our eyes need that space so we can process info
  13. 13. White Space  It’s too hard to read a lot of text crammed together with no spacing or room. In fact, until the 800s, allwordswerewrittentogetherwithnos pacesatall. Intheearly800sCE,EmperorCharlema gne’sheadscholarinvented Carolingian Miniscule – and spaces between words!
  14. 14. Salutation  Dear  Hi  Greetings  To Whom it May Concern
  15. 15. Closing Line  Sincerely,  Thank you,  Good bye,  Later,  --Name
  16. 16. Sandwich Technique  Begin with something positive (bread)  Then, something negative (filling)  Finish with something positive (bread)
  17. 17. Questions?

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