NATASHA LUEPKE Appeal, Claim, Argument
Agenda <ul><li>Assignment </li></ul><ul><li>Looking Ahead </li></ul><ul><li>Discussion </li></ul><ul><li>APA Review </li><...
Assignment <ul><li>[Text of Assignment] </li></ul>
Assignment Grade <ul><li>[Text of rubric] </li></ul>
Looking Ahead <ul><li>[Text of Assignment] </li></ul>
Discussion <ul><li>[Text of question] </li></ul>
APA Review <ul><li>General questions? </li></ul>
In Text <ul><li>Direct quote: </li></ul><ul><ul><li>Author, copyright date, page or paragraph number </li></ul></ul><ul><u...
Reference Page <ul><li>ABC order </li></ul><ul><li>Author’s last name and first initial </li></ul><ul><li>Copyright date <...
Book <ul><li>Graff, G., Birkenstein, C. (2006).  They say I say: The  moves that matter in academic writing . New  York, N...
Website with Author <ul><li>Sheffner, B. (2010, February 9). “Born to sue: Bruce  Springsteen’s lame effort to back out of...
Website with No Author <ul><li>“ The  Slate  tech endorsements: Our favorite apps,  games, and gizmos of the year.” (2009,...
WHAT ARE CLAIMS?
 
Rogerian Strategies  <ul><li>Finding a middle ground </li></ul><ul><li>A common ground to find a solution </li></ul><ul><l...
What are Toulmin Terms? <ul><li>A way to understand the basic principle of an argument </li></ul><ul><li>Developed by Step...
Main Components  <ul><li>Claim </li></ul><ul><ul><li>What is the argument?  The thesis?  What is being sold? </li></ul></u...
A Visual Look at Toulmin
Warrants <ul><li>Answer the unspoken audience question of, “How did you arrive at that claim based upon the data presented...
Example <ul><li>Claim : You should buy our whitening toothpaste! </li></ul><ul><li>Support : Studies show that teeth are 5...
Aristotelian Logic <ul><li>Logos </li></ul><ul><li>Pathos </li></ul><ul><li>Ethos </li></ul>
Visual Media <ul><li>What are the claims, supports, and warrants in the following images? </li></ul>
 
 
 
Questions?
References <ul><li>Hsu, M. (2008, Sept.) “Heinz by Michelle Hsu.”  Retrieved from  Searching for  rhetoric.  http://1.bp.b...
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Claims, Appeals, Arguments

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  • Hsu, M. (2008, Sept.) “Heinz by Michelle Hsu.” Retrieved from Searching for rhetoric. http://1.bp.blogspot.com/_FJkwFNPwsgQ/SOA9TufE_DI/AAAAAAAAATE/doAmoZmUAKc/s1600-h/without_heinz_tomato_ketchup_sauce_advertisement.jpg Some claims in this ad: Food tastes better with ketchup, food tastes better with Heinz; food tastes like cardboard without ketchup
  • Wade, L. (2008, Oct 4). “Goldfish Crackers: Commodifying family togetherness.” Retrieved from Sociological images : http://contexts.org/socimages/2008/10/04/goldfish-crackers-commodifying-family-togetherness/
  • “ My readers write.” (2010, January 30). Retrieved from Dr. Grumpy in the house : http://drgrumpyinthehouse.blogspot.com/2010/01/my-readers-write.html
  • “ Unconventional ads.” (2008, Sept 6). Retrieved from Junior blogger : http://juniorblogger.files.wordpress.com/2008/09/jobs-in-town-washing-machine-ad.jpg Possible claim, supports, and warrants: Claim: Don’t get stuck with a job you don’t like. Support: The woman is cramped, her hair is messy, she looks unhappy Warrant: Everyone wants a better job; clothes washing is a bad job
  • Claims, Appeals, Arguments

    1. 1. NATASHA LUEPKE Appeal, Claim, Argument
    2. 2. Agenda <ul><li>Assignment </li></ul><ul><li>Looking Ahead </li></ul><ul><li>Discussion </li></ul><ul><li>APA Review </li></ul><ul><li>Claims </li></ul><ul><li>Toulmin </li></ul><ul><li>Counterarguments </li></ul>
    3. 3. Assignment <ul><li>[Text of Assignment] </li></ul>
    4. 4. Assignment Grade <ul><li>[Text of rubric] </li></ul>
    5. 5. Looking Ahead <ul><li>[Text of Assignment] </li></ul>
    6. 6. Discussion <ul><li>[Text of question] </li></ul>
    7. 7. APA Review <ul><li>General questions? </li></ul>
    8. 8. In Text <ul><li>Direct quote: </li></ul><ul><ul><li>Author, copyright date, page or paragraph number </li></ul></ul><ul><ul><li>(Smith, 2009, p. 35). </li></ul></ul><ul><li>Paraphrase: </li></ul><ul><ul><li>Author and copyright date </li></ul></ul><ul><ul><li>(Smith, 2009). </li></ul></ul>
    9. 9. Reference Page <ul><li>ABC order </li></ul><ul><li>Author’s last name and first initial </li></ul><ul><li>Copyright date </li></ul><ul><li>Title </li></ul><ul><li>URL or Publisher </li></ul>
    10. 10. Book <ul><li>Graff, G., Birkenstein, C. (2006). They say I say: The moves that matter in academic writing . New York, NY: W.W. Norton Company </li></ul><ul><li>Roy, A. (1997). The god of small things . New York, NY: Harper Collins. </li></ul>
    11. 11. Website with Author <ul><li>Sheffner, B. (2010, February 9). “Born to sue: Bruce Springsteen’s lame effort to back out of a copyright lawsuit.” Retrieved from the Slate website: http://www.slate.com/id/2244164/ </li></ul><ul><li>In text: </li></ul><ul><li>“ Contrary to Springsteen's protestations, ASCAP is not freelancing here” (Sheffner, 2010, para. 6). </li></ul><ul><li>According to Sheffner (2010)…… </li></ul><ul><li>According to an article on Slate (2010), …… </li></ul>
    12. 12. Website with No Author <ul><li>“ The Slate tech endorsements: Our favorite apps, games, and gizmos of the year.” (2009, December 22). Retrieved from the Slate website: http://www.slate.com/id/2239556/ </li></ul><ul><li>In text: </li></ul><ul><li>“ Can't afford the new Kindle? Manjoo suggests Amazon's original e-reader, released in 2007, is still a good buy” (“The Slate Tech Endorsements,” 2009, para. 3). </li></ul><ul><li>According to “The Slate Tech Endorsements” (2009)….. </li></ul>
    13. 13. WHAT ARE CLAIMS?
    14. 15. Rogerian Strategies <ul><li>Finding a middle ground </li></ul><ul><li>A common ground to find a solution </li></ul><ul><li>Present the problem </li></ul><ul><ul><li>Present how it affects reader </li></ul></ul><ul><ul><li>Present reader’s possible POV </li></ul></ul><ul><ul><li>THEN present writer’s POV </li></ul></ul><ul><li>Downplay emotion in favor of logic </li></ul>
    15. 16. What are Toulmin Terms? <ul><li>A way to understand the basic principle of an argument </li></ul><ul><li>Developed by Stephen Toulmin in the 1950s, they are a way to analyze the arguments all around us (such as in ads) </li></ul>
    16. 17. Main Components <ul><li>Claim </li></ul><ul><ul><li>What is the argument? The thesis? What is being sold? </li></ul></ul><ul><li>Support/Data </li></ul><ul><ul><li>Evidence and Examples </li></ul></ul><ul><li>Warrant </li></ul><ul><ul><li>Underlying assumptions </li></ul></ul>
    17. 18. A Visual Look at Toulmin
    18. 19. Warrants <ul><li>Answer the unspoken audience question of, “How did you arrive at that claim based upon the data presented?” </li></ul><ul><li>The assumption underlying the argument </li></ul><ul><li>The“Duh!” statement </li></ul>Soukup, Charles, and Titsworth, Scott. The Toulmin Project Homepage . 1 May 1998. 5 Apr 2007. http://www.unl.edu/speech/comm109/Toulmin/index.htm
    19. 20. Example <ul><li>Claim : You should buy our whitening toothpaste! </li></ul><ul><li>Support : Studies show that teeth are 50% whiter after you use this toothpaste! </li></ul><ul><li>Warrant : Duh, people want whiter teeth! </li></ul>
    20. 21. Aristotelian Logic <ul><li>Logos </li></ul><ul><li>Pathos </li></ul><ul><li>Ethos </li></ul>
    21. 22. Visual Media <ul><li>What are the claims, supports, and warrants in the following images? </li></ul>
    22. 26. Questions?
    23. 27. References <ul><li>Hsu, M. (2008, Sept.) “Heinz by Michelle Hsu.” Retrieved from Searching for rhetoric. http://1.bp.blogspot.com/_FJkwFNPwsgQ/SOA9TufE_DI/AAAAAAAA ATE/doAmoZmUAKc/s1600- h/without_heinz_tomato_ketchup_sauce_advertisement.jpg </li></ul><ul><li>“ My readers write.” (2010, January 30). Retrieved from Dr. Grumpy in the </li></ul><ul><li>house : http://drgrumpyinthehouse.blogspot.com/2010/01/my-readers- write.html </li></ul><ul><li>Soukup, Charles, and Titsworth, Scott. The Toulmin Project Homepage . 1 May 1998. 5 Apr 2007. http://www.unl.edu/speech/comm109/Toulmin/index.htm </li></ul><ul><li>“ Unconventional ads.” (2008, Sept 6). Retrieved from Junior blogger : http://juniorblogger.files.wordpress.com/2008/09/jobs-in-town- washing- machine-ad.jpg </li></ul><ul><li>Wade, L. (2008, Oct 4). “Goldfish Crackers: Commodifying family togetherness.” Retrieved from Sociological images : http://contexts.org/socimages/2008/10/04/goldfish-crackers- commodifying-family-togetherness/ </li></ul>

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