Online Video Marketing


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Online video is a powerful marketing medium. This presentation lists the top 10 video sharing sites and how to use online video effectively.

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Online Video Marketing

  1. 1. Online Video Marketing<br />August 17, 2009<br />1<br />
  2. 2. Market conditions suggest significant opportunity for health-focused information online<br />83% of internet users (61% of American adults) look online for health/medical advice/information<br />Online health consumers are hyper-engaged with online resources and crave information and interaction<br />75% of patients with chronic conditions say their online research affected their decision about how to treat their illness and what products to buy<br />2<br />The Internet Imperative<br />Sources: Slide 19<br />
  3. 3. Market conditions suggest significant opportunity for health-focused social networking and more specifically, online video communications<br />More than 80% of internet users watch online video regularly<br />By 2013, approximately 52% of US internet users are projected to be regular social networkers<br />YouTube as a Search Engine is now #2 behind Google (and ahead of Yahoo)<br />3<br />The Online Video Imperative<br />Sources: Slide 19<br />
  4. 4. Drives branding and awareness<br />Extends the life, impact and reach of our message<br />Builds customer loyalty<br />Encourages consumer advocacy <br />Short customer case studies, executive speeches, training, thought leadership or product tours are examples of great videos to share.<br />4<br />Online Video Benefits<br />Sources: Slide 19<br />
  5. 5. Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites<br />5<br />eTactic: Online Sharing Sites (targeted)<br />
  6. 6. Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites to be exposed to millions each day<br /><br />Leader in video watching and distribution. Allows people to easily upload and share videos on site and across Internet through websites, mobile devices, blogs and email<br /><br />Supports free and unlimited sharing. Pairs videos with targeted ads and tracks them as they spread<br /><br />Gives users power to easily discover, watch and personalize viewing experience. Gives free access to TV and film studio content, independent productions and user-generated videos on Web <br /><br />Specializes in quality over quantity video content. Delivers exceptional entertainment experience by engaging and empowering audience<br />6<br />eTactic: Online Sharing Sites (masses)<br />
  7. 7.<br /> Pop-culture mashup. Pick original and up-to-date videos for viewing <br /><br /> Publisher-friendly video sharing and distribution site<br /><br />Hip, user-generated content<br /><br />Offers ad revenue sharing w/publishers<br /><br />Newer site with cool features like comments tied to a particular time in the video and automatic webcam sync<br /><br />Gives people ability to share and connect. Keep up with friends, upload photos, share links and videos, and learn more about people.<br />7<br />eTactic: Online Sharing Sites (masses cont’d)<br />
  8. 8. Whitepaper: B2B Marketing with VideoPublisher: Brightcove<br />Article: Top Ten Video Distribution ChannelsPublisher: Layers Magazine<br />Article: The Dawn of a New Industry: Internet Video Production & Marketing<br />Publisher: Fathom SEO<br />eMarketer<br />Pew Internet Project<br />ComScore<br />8<br />Sources<br />