Tiket.com Presentation for Mobile Monday Jakarta

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Tiket.com Presentation for Mobile Monday Jakarta, 28 January 2013. The general topic was about Mobile Tourism.

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Tiket.com Presentation for Mobile Monday Jakarta

  1. 1. Mobile TravelOverview & Outlook
  2. 2. The Changing ConsumerBehaviour from Offline to Online
  3. 3. From offline travel agency to online bookingAlso in Travel Industry …
  4. 4. Travel Website Travel Review Research/Aggregator Booking• Trip Advisor • Tiket.com • Tiket.com• Holiday Check • Kayak.com • Priceline• Lonely Planet • Wego.com • Travelocity.com • Skyscanner.co.id • Expedia.com • Traveloka.com
  5. 5. Online Travel Trend Increasingly, people are using mobile platforms for online booking. In APAC, over 15% are projected to book travel products and services via mobile by 2013 Asia has the largest number of mobile subscribers in the world (2.1 bn) with a forecasted growth of 50% by 2020 (Top 5 Travel Trends, eyefortravel.com, 2012)
  6. 6. The Future of Travel • Mobile internet should take over desktop2014 internet usage • Mobile commerce is expected to grow by2016 55% • Consumers are likely to spend as much as $30.5 bn on purchases through their mobile2021 phones Coolinfographic, May 2012
  7. 7. The Future of Travel 17% have research a trip 12% have on a mobile app downloaded travel-related Mobile Apps 3 in 4 active 3% have travellers use booked their mobile devicetrip on mobile while travelling
  8. 8. TIKET.COMPERSPECTIVEOnly B2C transactions
  9. 9. Web and Mobile Comparison
  10. 10. Unique Paying Customers 9,10% Desktop Browser Mobile Browser 90,90%Tiket.com B2C transaction 2012
  11. 11. Quantity of flight transactions 9,27% Desktop Browser Mobile Browser 90,73%Tiket.com B2C transaction 2012
  12. 12. Mobile Web VS Mobile Apps
  13. 13. Unique Paying Customers for Flight 31,03% Mobile Apps Mobile Browser 68,97%Tiket.com B2C flight transaction 2012
  14. 14. Quantity of flight transactions 27,91% Mobile Apps Mobile Browser 72,09%Tiket.com B2C flight transaction 2012
  15. 15. Unique Paying Customers 11,62% 5,23% 30,93% Mobile Apps Mobile Browser Desktop Browser Travel Aggregator 52,22%Tiket.com B2C flight transaction 2012
  16. 16. Mobile Usage is Increasing

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