On the OpenID Foundation Japan Activities &
its Success
~ Sharing our Experience ~
IIW2008b Presentation Nov. 11, 2008
OpenID Foundation Japan
Founder
Nat Sakimura (NRI)

Features of OpenID
Digital Identity Framework that allows users to:
(2) SSO using the identifier he has choosen
(3) Control the transmission of PIIs etc.
Corp. A
OpenID Usage OpenID Provider (OP)
(AuthN+Attr Provider)
AuthN+Attr are O penI
D openi
d
provided to make パスワード *******
the sites connected O penI 認証サーバ
D
O penI I
D denti P rovi (O P )
ty der
Corp. A Corp.A Corp.A
Relying Party
(AuthN and
Attributes
Consumer) O penI 認証依存サイト
D D
O penI 認証依存サイト O penI 認証依存サイ
D ト
yi
R el ng P arty(R P ) yi
R el ng P arty(R P ) R el ng P arty( P )
yi R
ＥＣサイト
EC Site コミュニティサイト
Community Site サービスサイト
Service Site ・・・
ユーザ
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Is OpenID Ready for Business? Aware ne s s Us e
30
 OpenID Foudation Japan Activity 25
 Now “OpenID” catches the Wave 20
 Lots of media attentions 15
 30% aware of OpenID 10
 32+ Corporate Members 5
 Financial / Marchant / Telco / etc. 0
Fe b Aug Oc t
 See: http://www.openid.or.jp/memberlist.html
 Partnership with Liberty Japan SIG 2008
“Real Business Cases!”
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Is OpenID Ready for Business? Aware ne s s Us e
30
 OpenID Foudation Japan Activity 25
 Now “OpenID” catches the Wave 20
 Lots of media attentions 15
 30% aware of OpenID 10
 32+ Corporate Members 5
 Financial / Marchant / Telco / etc. 0
Fe b Aug Oc t
 See: http://www.openid.or.jp/memberlist.html
 Partnership with Liberty Japan SIG 2008
“Real Business Cases!”
EVIL?!
4

Is OpenID Ready for Business? Aware ne s s Us e
30
 OpenID Foudation Japan Activity 25
 Now “OpenID” catches the Wave 20
 Lots of media attentions 15
 30% aware of OpenID 10
 32+ Corporate Members 5
 Financial / Marchant / Telco / etc. 0
Fe b Aug Oc t
 See: http://www.openid.or.jp/memberlist.html
 Partnership with Liberty Japan SIG 2008
“Real Business Cases!”
We are all egalitarian, but we cannot live on mist.
WE NEED BREAD!
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How such a success were made possible?
 Tackled three domains in Pallarel.
Business
Consumers & Government
Tech Communities
 Joint Marketing with other Identity Related Orgs/Activities such as
Liberty Alliance Project Japan SIG and Id-Con.
“Harmonization”
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Consumers
Education
 Using Media/Press extensively to educate.
 Cordinated Press conferences, press briefings, etc.
with members.
 Even a magazine for an average internet user had
headlines on OpenID
 A“must see” news show for business people had a
coverage of the OpenID Japan press conference.
 Other Press Coverages
Monitoring
 Periodical Consumer Survay to monitor the
effectiveness of the promotion WBS (Oct.30)
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Consumers
Aware ne s s Us e
30
25
20
15
10
WBS (Oct.30)
5
0
Fe b Aug Oc t
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Business
Education
 In person visits to well over 100 companies across the industries.
▪ Banks, Telcos, Internet Marchants, Transportation, etc.
 Sharing of the business cases among the peer group.
 OpenID TechNights Seminars and other seminar opportunities.
▪ Emphasis on Security and clear the “Myth”
Make the Business Case
During the above visits, discuss the possible business models to
come up with the one suitable for the company: Service Creation
Extending Social Graph
Hotel etc. Reservation OpenID Based Payment to the internet through OpenID
(incl. payment)
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Government
 Education
Visit key institutions to have discussion on the applicability of
OpenID and other distributed digital identity systems in e-Gove and
business settings.
▪ e.g., Office of the Cabinet, NISC, METI, Ministry of Internal
Affairs and Communications
Leverage on relationship with various government advisors.
Assist government research in the field.
▪ e.g., Assurance programs, Digital Signature Usage, Digital
Authentication Usage, Consumer reach, etc. (NRI)
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Notable Activities (not including individual company visits)
 4/1 OIDF-J Kickoff Meeting  8/29 Tokyo University (Prof. Sudo)
 4/23 Office of the Cabinet  9/4 Ministry of Economy, Trade and Industry
 4/24 OpenID Tech Night vol.1  9/8-11 Digital ID World : Panel
 5/28 JAIPA Seminar “OpenID Day”  9/18 OIDF Content Provider Advisory
 6/4 Ministry of Economy, Trade and Industry Committee
 6/10 OpenID Tech Night vol.2  9/18 Chuo University (Prof. Sugiura)
 7/6-10 Liberty Alliance Prenary @ Stockholm  9/19 National Information Security Center
 7/18 Liberty Alliance Technology Seminar vol.3  9/28 NEC Product Endorsement
 7/19-30 Internet Survey  10/6 Biglobe Press Release Endorsement
 8/1 OpenID Tech Night vol.3  10/6 Rakuten Payment Service Soft Launch
 8/18 OpenID Auth 2.0 Translation Completion  10/30 OpenID-J Press Conference
 8/20 Mixi Press Conference/Release  10/31 Submission of TX to OIDF Spec
Endorsement. Technical Meeting. Committee
 8/21 Ministry of Economy, Trade and Industry  11/7 Liberty Alliance Day: Panel
 8/21 Keio University (Prof. Kokuryo)  11/10-14 Internet Identity Workshop
 8/26 Ministry of Internal Affairs and  11/26 Internet Week 2008
Communication  12/3 Web 2008 Expo
 8/29 Tokyo Institute of Technology (Prof.  12/* OIDF-J Plenary
Ohyama)  12/12 OpenID BizDay#1
Cannot list individual company visits nor press briefings because there are too many!
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OpenID Foundation Japan Structure
Corporation
Advisors
Fee*2 (OIDF-J) (Academic)
Membership Board of Trustees (3)
(For fiscal fiduciary)
SIG Leadership Council
Activity
Proposal Secretariat
(Accounting and Advisors
Facilitation) (Government)
Funding
SIG 1 SIG 2 SIG n*1 &
Support Liason
(LAP etc.)
*1 Anticipated Initial SIGs: 1. Marketing, 2. Payment, 3. Assurance, 4. User Interface
*2 Fees are deliberately cheap because OIDF-J do not spend much… Fee = approx US$2000+$1000
Break even at 20 members for min. activities: Targeting at 100 members or more.
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Membership Composition by Size
Group OIDF-J OIDF
Students N/A (To be dealt with “Id-Con” 2
group and free seminars.)
Individual 10
Non-Profit / As advisors and liason (8) 4
Government
Corporate 1-25 5 17
Corporate 26-100 3 5
Corporate 101-250 5 1
Corporate 251-1000 7 0
Corporate > 1000 13 2
Sustaining N/A (Everybody is Equal! ;-) 5
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Membership Composition by Industry
T-ports Media CA
CA
3%
Telco 3% 6% Financial
9%
Financial ISP/Portal
SNS 15%
3% IT
Marchant Manufacturing
6%
Marchant
Manufacturing
6% ISP/Portal
SNS
18% Telco
T-ports
As of Nov.1, 2008
IT Media
31%
Published Member List: http://www.openid.or.jp/memberlist.html
Note: Some mebes wishes not to announce their participation in public so they are not listed in the web page.
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Future Activities (Draft)
■Te c h n ic a l As p e c t
・ Te c h S e m in a r: “ Op e n ID Te c h Nig h ts ”
・ Cre a tio n o f Im p le m e n ta tio n G u id e lin e s
・ Re q u ire m e n t g a th e rin g fo r e xte n s io n s a n d in itia l d is c u s s io n s
・ Tra n s la tio n o f va rio u s d o c u m e n ts
・ P u b lic E xp e rim e n ta tio n a n d Co n te s ts
・ S IG (U/I, As s u ra n c e , P a ym e n t, e tc . ） e tc .
■B u s in e s As p e c t
・ Ca s e S tu d ie s Co lle c tio n a n d S tu d y e ve n ts
・ S u rva ys
・ B u s in e s s Op e n id e a c o n te s ts
・ S tu d y o n th e le g a l a s p e c ts
・ B u s in e s s S e m in a r: “ Op e n ID B iz Da y” e tc .
For the
■ ＰＲ e tc . Actual
・ F o r Me d ia – P re s s S e m in a r / P re s s Le tte rs activities, the
・ In vita tio n to Te c h Nig h ts a n d B iz Da ys members will
・ P a rtic ip a tio n in (E xte rn a l) S m e n a rs discuss and
・ P R th ro u g h th e F o u n d a tio n We b S ite s lead
・ As s is t th e P ro m o tio n o f th e m e m b e r c o m p a n ie s , e tc .
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Example of coming activities:
OpenID BizDay #1
Dec. 12, 2008
An event that had a high demand from the members.
・ B u s in e s s S e m in a r to e xp lo re th e B u s in e s s Us e o f Op e n ID.
・ Le a n th e b u s in e s s u s e c a s e s a n d c re a te n e w b u s in e s s id e a s .
・ Ve n u e s p o n s o rd b y th e m e m b e r c o m p a n ie s .
Th e S p o n s o r fo r #1 is “ Ya h o o ! J a p a n ”
F o r d e ta ils , s ta y tu n e d to
h ttp ://www.o p e n id .o r.jp /
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Contact to Join OpenID Foundation Japan
Ope nID Founda tion J a pa n
Te l: 03-6267-9122
Ema il ： conta ct@ope nid.or.jp
URL: http://www.ope nid.or.jp/
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× ｙｏｕｒ
ｉｄｅａ．
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