Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sharing the Success of OpenID Japan Success

4,316 views

Published on

iiw2008b / iiw#7 Presentation

Published in: Technology, Business
  • Be the first to comment

Sharing the Success of OpenID Japan Success

  1. 1. On the OpenID Foundation Japan Activities & its Success ~ Sharing our Experience ~ IIW2008b Presentation Nov. 11, 2008 OpenID Foundation Japan Founder Nat Sakimura (NRI)
  2. 2. Features of OpenID Digital Identity Framework that allows users to: (2) SSO using the identifier he has choosen (3) Control the transmission of PIIs etc. Corp. A OpenID Usage OpenID Provider (OP) (AuthN+Attr Provider) AuthN+Attr are O penI D openi d provided to make パスワード ******* the sites connected O penI 認証サーバ D O penI I D denti P rovi (O P ) ty der Corp. A Corp.A Corp.A Relying Party (AuthN and Attributes Consumer) O penI 認証依存サイト D D O penI 認証依存サイト O penI 認証依存サイ D ト yi R el ng P arty(R P ) yi R el ng P arty(R P ) R el ng P arty( P ) yi R ECサイト EC Site コミュニティサイト Community Site サービスサイト Service Site ・・・ ユーザ 2
  3. 3. Is OpenID Ready for Business? Aware ne s s Us e 30  OpenID Foudation Japan Activity 25  Now “OpenID” catches the Wave 20  Lots of media attentions 15  30% aware of OpenID 10  32+ Corporate Members 5  Financial / Marchant / Telco / etc. 0 Fe b Aug Oc t  See: http://www.openid.or.jp/memberlist.html  Partnership with Liberty Japan SIG 2008 “Real Business Cases!” 3
  4. 4. Is OpenID Ready for Business? Aware ne s s Us e 30  OpenID Foudation Japan Activity 25  Now “OpenID” catches the Wave 20  Lots of media attentions 15  30% aware of OpenID 10  32+ Corporate Members 5  Financial / Marchant / Telco / etc. 0 Fe b Aug Oc t  See: http://www.openid.or.jp/memberlist.html  Partnership with Liberty Japan SIG 2008 “Real Business Cases!” EVIL?! 4
  5. 5. Is OpenID Ready for Business? Aware ne s s Us e 30  OpenID Foudation Japan Activity 25  Now “OpenID” catches the Wave 20  Lots of media attentions 15  30% aware of OpenID 10  32+ Corporate Members 5  Financial / Marchant / Telco / etc. 0 Fe b Aug Oc t  See: http://www.openid.or.jp/memberlist.html  Partnership with Liberty Japan SIG 2008 “Real Business Cases!” We are all egalitarian, but we cannot live on mist. WE NEED BREAD! 5
  6. 6. How such a success were made possible?  Tackled three domains in Pallarel. Business Consumers & Government Tech Communities  Joint Marketing with other Identity Related Orgs/Activities such as Liberty Alliance Project Japan SIG and Id-Con. “Harmonization” 6
  7. 7. Consumers Education  Using Media/Press extensively to educate.  Cordinated Press conferences, press briefings, etc. with members.  Even a magazine for an average internet user had headlines on OpenID  A“must see” news show for business people had a coverage of the OpenID Japan press conference.  Other Press Coverages Monitoring  Periodical Consumer Survay to monitor the effectiveness of the promotion WBS (Oct.30) 7
  8. 8. Consumers Aware ne s s Us e 30 25 20 15 10 WBS (Oct.30) 5 0 Fe b Aug Oc t 8
  9. 9. Business Education  In person visits to well over 100 companies across the industries. ▪ Banks, Telcos, Internet Marchants, Transportation, etc.  Sharing of the business cases among the peer group.  OpenID TechNights Seminars and other seminar opportunities. ▪ Emphasis on Security and clear the “Myth” Make the Business Case During the above visits, discuss the possible business models to come up with the one suitable for the company: Service Creation Extending Social Graph Hotel etc. Reservation OpenID Based Payment to the internet through OpenID (incl. payment) 9
  10. 10. Government  Education Visit key institutions to have discussion on the applicability of OpenID and other distributed digital identity systems in e-Gove and business settings. ▪ e.g., Office of the Cabinet, NISC, METI, Ministry of Internal Affairs and Communications Leverage on relationship with various government advisors. Assist government research in the field. ▪ e.g., Assurance programs, Digital Signature Usage, Digital Authentication Usage, Consumer reach, etc. (NRI) 10
  11. 11. Notable Activities (not including individual company visits)  4/1 OIDF-J Kickoff Meeting  8/29 Tokyo University (Prof. Sudo)  4/23 Office of the Cabinet  9/4 Ministry of Economy, Trade and Industry  4/24 OpenID Tech Night vol.1  9/8-11 Digital ID World : Panel  5/28 JAIPA Seminar “OpenID Day”  9/18 OIDF Content Provider Advisory  6/4 Ministry of Economy, Trade and Industry Committee  6/10 OpenID Tech Night vol.2  9/18 Chuo University (Prof. Sugiura)  7/6-10 Liberty Alliance Prenary @ Stockholm  9/19 National Information Security Center  7/18 Liberty Alliance Technology Seminar vol.3  9/28 NEC Product Endorsement  7/19-30 Internet Survey  10/6 Biglobe Press Release Endorsement  8/1 OpenID Tech Night vol.3  10/6 Rakuten Payment Service Soft Launch  8/18 OpenID Auth 2.0 Translation Completion  10/30 OpenID-J Press Conference  8/20 Mixi Press Conference/Release  10/31 Submission of TX to OIDF Spec Endorsement. Technical Meeting. Committee  8/21 Ministry of Economy, Trade and Industry  11/7 Liberty Alliance Day: Panel  8/21 Keio University (Prof. Kokuryo)  11/10-14 Internet Identity Workshop  8/26 Ministry of Internal Affairs and  11/26 Internet Week 2008 Communication  12/3 Web 2008 Expo  8/29 Tokyo Institute of Technology (Prof.  12/* OIDF-J Plenary Ohyama)  12/12 OpenID BizDay#1 Cannot list individual company visits nor press briefings because there are too many! 11
  12. 12. OpenID Foundation Japan Structure Corporation Advisors Fee*2 (OIDF-J) (Academic) Membership Board of Trustees (3) (For fiscal fiduciary) SIG Leadership Council Activity Proposal Secretariat (Accounting and Advisors Facilitation) (Government) Funding SIG 1 SIG 2 SIG n*1 & Support Liason (LAP etc.) *1 Anticipated Initial SIGs: 1. Marketing, 2. Payment, 3. Assurance, 4. User Interface *2 Fees are deliberately cheap because OIDF-J do not spend much… Fee = approx US$2000+$1000 Break even at 20 members for min. activities: Targeting at 100 members or more. 12
  13. 13. Membership Composition by Size Group OIDF-J OIDF Students N/A (To be dealt with “Id-Con” 2 group and free seminars.) Individual 10 Non-Profit / As advisors and liason (8) 4 Government Corporate 1-25 5 17 Corporate 26-100 3 5 Corporate 101-250 5 1 Corporate 251-1000 7 0 Corporate > 1000 13 2 Sustaining N/A (Everybody is Equal! ;-) 5 13
  14. 14. Membership Composition by Industry T-ports Media CA CA 3% Telco 3% 6% Financial 9% Financial ISP/Portal SNS 15% 3% IT Marchant Manufacturing 6% Marchant Manufacturing 6% ISP/Portal SNS 18% Telco T-ports As of Nov.1, 2008 IT Media 31% Published Member List: http://www.openid.or.jp/memberlist.html Note: Some mebes wishes not to announce their participation in public so they are not listed in the web page. 14
  15. 15. Future Activities (Draft) ■Te c h n ic a l As p e c t ・ Te c h S e m in a r: “ Op e n ID Te c h Nig h ts ” ・ Cre a tio n o f Im p le m e n ta tio n G u id e lin e s ・ Re q u ire m e n t g a th e rin g fo r e xte n s io n s a n d in itia l d is c u s s io n s ・ Tra n s la tio n o f va rio u s d o c u m e n ts ・ P u b lic E xp e rim e n ta tio n a n d Co n te s ts ・ S IG (U/I, As s u ra n c e , P a ym e n t, e tc . )     e tc . ■B u s in e s As p e c t ・ Ca s e S tu d ie s Co lle c tio n a n d S tu d y e ve n ts ・ S u rva ys ・ B u s in e s s Op e n id e a c o n te s ts ・ S tu d y o n th e le g a l a s p e c ts ・ B u s in e s s S e m in a r: “ Op e n ID B iz Da y” e tc . For the ■ PR e tc . Actual ・ F o r Me d ia – P re s s S e m in a r / P re s s Le tte rs activities, the ・ In vita tio n to Te c h Nig h ts a n d B iz Da ys members will ・ P a rtic ip a tio n in (E xte rn a l) S m e n a rs discuss and ・ P R th ro u g h th e F o u n d a tio n We b S ite s lead ・ As s is t th e P ro m o tio n o f th e m e m b e r c o m p a n ie s , e tc . 15
  16. 16. Example of coming activities: OpenID BizDay #1 Dec. 12, 2008 An event that had a high demand from the members. ・ B u s in e s s S e m in a r to e xp lo re th e B u s in e s s Us e o f Op e n ID. ・ Le a n th e b u s in e s s u s e c a s e s a n d c re a te n e w b u s in e s s id e a s . ・ Ve n u e s p o n s o rd b y th e m e m b e r c o m p a n ie s . Th e S p o n s o r fo r #1 is “ Ya h o o ! J a p a n ” F o r d e ta ils , s ta y tu n e d to h ttp ://www.o p e n id .o r.jp / 16
  17. 17. Contact to Join OpenID Foundation Japan Ope nID Founda tion J a pa n Te l: 03-6267-9122 Ema il :  conta ct@ope nid.or.jp URL: http://www.ope nid.or.jp/   17
  18. 18. ×  your idea. 18

×