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GAMIFICATION by Jane McGonigal

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the theory of Jane McGonigal as expressed at the TED conference saying that gamers can change the world.

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GAMIFICATION by Jane McGonigal

  1. 1. PANTEION UNIVERSITYMARKETING AND PUBLIC RELATIONS LAB SOCIAL MEDIA AND ENTREPRENEURSHIP
  2. 2. GAMERS CAN SAVE THE WORLD JANE McConigal By Anastasia-Marie Ktena
  3. 3. Jane McGonigal Game designer Public face of Gamification Institute of the Future“GAMERS CAN SAVE THE WORLD IN REAL LIFE AS EASILY AS THEY DO IN ONLINE GAMING”
  4. 4. A RESULT SOEXTREMELY •BEYONDPOSITIVE THAT IMAGINATIONTHE PLAYERDIDN’T KNOW HECOULD ACHIEVE •LEARN WHAT ONE IS TRULY CAPABLE OF
  5. 5. 21 MILLION HOURS PER WEEK DEVOTED TO ONLINE GAMING C GOAL H A3 MILLION HOURS N GPER WEEK EDEVOTED TO OBESITYOLINE GAMING CLIMATE CHANGE WORLD HUNGER GLOBAL CONFLICT
  6. 6. DEALING WITH DEALING WITHPROBLEMS IN REAL PROBLEMS IN LIFE VIRTUAL LIFEOVERWELLMED MOTIVATED INSPIRED DEPRESSED ACHIEVE MORE FRUSTRATED WE BECOME THE BEST CYNICAL VERSIONS OF OURSELVES
  7. 7. ΥΠΑΡΧΕ Everything is done forTHERE IS ALWAYS SOMETHING RESPECT.SPECIFIC TO BE DONE Others admire you when you COLABORATORS-TEAMS achieve the common goal… CONSTANT FEEDBACK/ Alex,20 SENSE OF ACHIEVEMENTI am part of INSPIRINGa team. Its ENVIRONMENT/ EPICnot just STORYabout thegame… I YOU CAN ALWAYSrespect my Thanos,19 ACHIEVE THE CHALLENGEteammates…
  8. 8. 10000 HOUR THEORY OF SUCCESS: IF WEMASTER 10000 HOURS OF EFFORTFUL STUDY OFANYTHING BY THE AGE OF 21, WE WILL BEGREAT AT IT. SOCIAL FABRIC URGENT OPTIMISM BLISSFUL PRODUCTIVITY EPIC MEANING
  9. 9. LE LT OS O KMA MK OE R ETH LE I KR EEA AL GW AO MR “GAMERS BELIEVE THEY ARE INDIVIDUALLY CAPABLE EL OF CHANGING ONLY THE VIRTUAL WORLD”D
  10. 10. I see it as a hobby so when I achieveThey offer my goal I feelsomeone as happy...company whenthere is nobody Thanos, 19, WOWelse…Alex, 20, WOW It gives you a feeling that you belong somewhere… Louiza,20, l2I will loose time byplaying it but I Gaming is a thingknow it will help me you either have orbecome a better not…person… Alex, 20, WOWTasos, 20, WOW
  11. 11. CREATOR/TWITTER HANDLER:ANASTASIA-MARIE KTENA @nastazia_91 PROFESSORS: GIORGOS GIANNAKEASNEKTARIOS SILIGARDAKHS IWANNHS DOKSARAS COORDINATOR: LHDA TSENE HEAD OF LAB: BETTY TSAKARESTOY

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