NPC 2014 - North - Time to Pivot - Rajesh Razdan, mCarbon

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Presentation by Rajesh Razdan, Co- Founder and CEO, mCarbon at the NASSCOM Product Conclave 2014 - North.

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NPC 2014 - North - Time to Pivot - Rajesh Razdan, mCarbon

  1. 1. Confidential.Copyright©mCarbonTechInnovationPvt.Ltd.,India,2014.Allrightsreserved. Pivot Aggregation VAS to Usage & Revenue & CLM (Customer lifetime Value Management) Entire pre paid base (95% coverage ); more inline with usage patterns License based model to PAAS/ Revenue share Driving forces Changing consumer behavior (from acquisition to usage) Regulatory and business economics Deep dive into consumer behavior (more analytics driven) Pivot point Tweaked the core platform to support new biz model Organization realignment to support new biz model Outcome Annuity based rev model Deeper biz engagement Re positioning in the space

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